Mike Potter is a professional copywriter and marketing consultant with 18 years’ experience and more than 300 published professional development articles. After gaining a Master’s degree in Sociology from The University of Sheffield, Mike started his career in marketing research, and has worked for multinational and local organisations, across both the corporate and public sectors. Through this, he has gained valuable insights into the world of work and career pathways. As a Certified Professional Resume Writer (CPRW), Mike inspires jobseekers to advance on their career journey with analytical thinking and a clear, insightful communication style, producing articles on CV writing, the job application process and workplace culture.