Sales Advisor CV Example

A sales advisor CV that includes all the necessary details and is tailored carefully to the job description puts you in a great position. It can help you pass the ATS screening stage, make a strong impression with the employer and reach the latter stages of the recruitment process. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Main sections of a sales advisor CV

Your strategy for writing a sales advisor CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

However, regardless of your seniority, a sales advisor CV needs to tell a cohesive story of your professional growth. In the following sections, we’ll dive into each part of the CV step-by-step, starting with your header and moving through to your professional achievements.

CV Header

Start your sales advisor CV by adding a professional-looking header that contains all your relevant contact information. Include your name, email address, phone number and location (your full address isn't typically necessary for UK job applications). Additionally, including your LinkedIn profile as a URL can be useful, as it will help the reader to quickly and easily access further information about your career and credentials.

For UK applications, it's not usually advisable to include a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the decision-making process and are discouraged under the terms of the Equality Act 2010.

CV Summary

Under your header, write a brief CV summary or CV objective, outlining a few of your key skills, qualities and achievements. This short paragraph can help employers to quickly assess your suitability for the role, setting the tone for your sales advisor CV. As an alternative to the CV summary, you might wish to write a CV objective. This serves a similar purpose, but instead of focusing on your experience, it highlights you career ambitions and objectives.

In your summary or objective, write up to three sentences outlining your key skills, unique personal qualities and career achievements or ambitions, taking care to always reflect the requirements listed in the job description.

The most effective way to approach a CV summary is to focus on one or two key skills that reflect the requirements of the job description and show how you've used them to create positive outcomes for previous employers. You'll also want to showcase your unique personal strengths, and touch on how they've contributed to your career progression up to now. See below for an example of a strong sales advisor CV summary, featuring quantifiable evidence of your impact and concise, easy-to-read sentences.

The sales advisor CV summary above gives you an idea of what to avoid. The differences are subtle, yet significant. Common mistakes that lead to an ineffective summary include a lack of quantifiable experience, vague statements or failing to tailor your summary to the job description. Long, rambling sentences that lack structure can also make your summary harder to read.

Work History

Work experience is usually the most important section of any CV. Employers will be looking for evidence of how you've developed relevant skills in your career to date, and how you've used them to positive effect in previous roles. Ensure you tailor your work experience section to reflect the job description and show you meet all the essential requirements. This means picking out skills and qualities as keywords and reflecting them back in your work experience bullet points, so employers can assess your likely fit for the role.

Create a list of all your most relevant roles, going back up to 10 or 15 years if necessary. Include your job title, the name of the employer, its location and the dates you worked there. Include bullet points that explain how you put your skills to good use in each previous role.

The difference between an average CV work experience section and an outstanding one is the use of action verbs and quantifiable evidence. You'll want to show how your actions led to measurable positive outcomes for employers, and indicate a progression in your skills throughout your career. Take a look at an example of a strong sales advisor CV work experience section below.

Above you'll find a less effective example of a sales advisor CV work experience section. An unengaging work experience section could be too generic, focusing too much on day-to-day duties rather than skills and achievements. It could also fail to address the job description or lack evidence to show the impact you've made in your career to date.

Education and Qualifications

Your education section is the chance to list your most recent and highest qualifications, and anything that's relevant or required for the role.

Working as a sales advisor doesn't tend to require a specific degree. However, while employers may not request a degree in the job description, it can be useful to include other relevant qualifications, certifications or training in your CV's education section. These might include Certified Digital Sales Professional, or courses that show your skills, such as sales forecasting techniques or negotiation strategy expertise.

Creating the education section of your CV means selecting the most relevant and highest qualifications, and listing them in reverse-chronological order, starting with your most recent achievements and working back from there. When adding each qualification, include the name and level of the award, the institution, its location (if necessary), and the dates you attended or graduated. It can also be valuable to add bullet points outlining your key achievements and activities, such as projects you worked on, modules you completed, awards you won or societies you participated in while studying.

If the job description requires any specialist certifications or licences, you may wish to add these in your education section. If you add these, it's also a good idea to include the expiration date of the licence or qualification, if it has one.

Key Skills

In your CV's skills section, you'll want to draw attention to some of your strongest skills that make you suitable for the role. Review the job description to get an idea of the most essential skills, and create a list of hard and soft skills, including some of your strongest, most unique qualities that set you apart from other candidates. In a sales advisor CV, only list the most relevant and essential skills you possess, such as negotiation and negotiation strategy expertise, to make a positive first impression and show you're qualified for the sales advisor position.

Hard Skills

Hard skills are the specialist technical skills that are essential for carrying out the duties of the role. They might be developed through study, on-the-job training or experience in the industry, and some hard skills may require a licence or certification. For sales advisor jobs, essential hard skills from your career-to-date might include competitive market research, and product knowledge mastery. After reviewing the job description, compile a list of four or five key hard skills for your sales advisor CV to show you're capable of carrying out the duties required for the role.

The best hard skills to include are typically listed as 'essential' or 'required' in the job description. Aim for a mix of the most desirable skills, together with those you have the highest proficiency in. For the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer.

The following section highlights skills that are commonly listed under hard skills in a sales advisor CV:

Soft Skills

In your soft skills list, add any personal qualities and transferable skills that show you'll be a good fit for the role, you'll settle in well with the organisation and you'll complement other team members. Soft skills are typically more transferable and applicable to different roles than hard and technical skills. As a result of rapid technological changes in the world of work, soft skills are becoming ever-more valued by employers. Soft skills can also be particularly valuable for junior or entry-level roles where candidates haven't necessarily had the time to develop hard skills and career achievements.

As with hard skills, review the job description to understand the best soft skills to mention in your sales advisor CV. The best CV soft skills section includes specific skills that you can evidence with examples throughout your CV. Create a list of four or five transferable skills, combining the most essential skills from the job description with the skills that help you to stand out as a unique and compelling candidate for the position.

The section below provides an overview of soft skills often highlighted in a sales advisor CV.

Languages

Including a section on language skills can be beneficial, if you speak at least one language to a reasonable level of competency, in addition to your mother tongue. This is true even if language skills aren't a requirement for the role, as foreign language abilities often correlate to other valuable soft skills. Under this section, list any foreign languages you speak to a professional standard, with an indicator of your competency level for each.

There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:

• English: Fluent
• Spanish: Intermediate

You could adopt the Common European Framework of Reference (CEFR), as this provides standardised levels to describe your competence, as follows:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications

To showcase additional qualifications and training beyond the basic requirements for the role, consider adding a certifications section to your CV. It's often beneficial to include it as it can illustrate a positive attitude towards self-improvement and professional development, as well as a proactive mindset. All these qualities will appeal to most employers and decision-makers. In addition, the certifications section can be a valuable addition to your sales advisor CV if you're applying for a role that cites certain certifications or licences as a necessity in the job description. These might include roles where the use of specialist software or equipment forms part of your everyday duties.

Here is a list of some key certifications and licences that can be particularly useful for sales advisor applications:

Optional Sections

Adding optional sections to the end of your sales advisor CV is a good way of showing you have the necessary skills for the job. Consider including a few optional sections to your CV if you think you need to provide extra information to prove your credentials. These sections can be particularly valuable if you lack relevant work experience, such as for entry-level roles, or if you're changing careers to a completely new field or specialism.

And if you'd like more tips on making your CV stand out, explore our career resources. They’re designed to help you showcase your strengths and boost your chances of landing the job.

Hobbies and Interests

One valid way to show you have relevant skills for the job is by listing your hobbies and interests. In addition, you can use hobbies and interests to show elements of your personality that might not shine through otherwise, giving you a chance to offer something different to most candidates. However, only mention hobbies and interests that are relevant to the role, and that help you prove skills that you haven't been able to show in your work experience or other CV sections.

Achievements and Awards

Creating a list of your key career achievements can be an effective way of drawing attention to the things you're most proud of from your career. Add any awards you've won or career milestones you've reached, so employers can easily see the impact you've made in your career to date.

Volunteering

Another valuable optional section for your CV is volunteering. This section can offer a great alternative showcase for your skills and experience, if you don't have much relevant work experience. Consider adding this section if you have any relevant unpaid experience, either as a junior candidate or a career changer. Approach your volunteering section in much the same way as your work experience section.

For each entry, include a job title or description of your role, the organisation, its location and the dates you volunteered. Adding bullet points can also help you to show how you developed relevant skills, and used them to good effect.

Best action verbs for an engaging sales advisor CV

Using strong action verbs in your work experience bullet points gives you the opportunity to show how you've applied skills to good effect in previous roles. Starting each bullet point with an action verb, such as 'delivered', 'collaborated' or 'developed' also allows you to show your key skills and qualities in a way that's easily identifiable for the reader. Remember, it's essential to evidence any action verbs you add to your work experience. This will help show your achievements and the impact you made in previous roles. Use past tense for action verbs that describe previous roles, and present tense for your current position.

Sales advisor CV example

Now you know how to create a sales advisor CV for maximum impact, take a look below at this full, completed example:

To see how your CV might look after finalising its design and layout, take a look at our CV examples.

How to make your CV ATS compatible

Applicant tracking systems (ATS) are now commonly used by employers, to help them manage the recruitment process. One of the main functions of ATS software is the scanning and ranking of CVs according to their likely suitability for the role. By taking on this task, the hiring manager can reduce the time and resources they spend on the initial selection process, making recruitment more efficient and cost-effective.

The growing prevalence of ATS apps requires a shift in approach by jobseekers, to prepare a CV with the best chance of passing the ATS screening stage. That's why we've put together a list of key ATS CV tips, to maximise your chances of success:

• Include keywords and phrases that match the job description, giving you the best chance of appearing as a strong fit for the role.
• Use clear, conventional CV headings to make your CV easier to navigate, including 'work experience', 'education' and 'skills'.
• Choose a simple, standard CV structure and omit any design elements that might make your CV less easy to read by automated systems, such as text boxes and columns.
• Select a font that can enhance the readability of your CV, such as popular serif and sans serif fonts, with size 10 to 12 for body text and 14 to 16 for headings.
• Use bullet points in place of full sentences and paragraphs, as these are easier for ATS apps to scan and parse, and help your keywords stand out.

It might seem like there's a lot to remember when it comes to making an ATS-compatible CV, but taking care with this stage can really improve your chances of success. To make the process as easy as possible, use one of our expert-designed, ATS-optimised CV templates and boost your chances of success.

Key takeaways for a winning sales advisor CV

To stand out from the crowd with your CV, tailor your approach to each individual application, incorporating keywords and phrases that match the job description. Select a suitable CV format for your experience level, and show the reader how you've used skills relevant to the role, to create a positive impact in your career to date.

Finally, using a clean, professional CV template like those offered by Jobseeker, can help your CV stand out among its competitors and give you the best chance of success with your applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, Recruitment Statistics