H&M CV Example

Founded in 1947, H&M is a global leader in fast fashion and retail, with a prominent presence in the UK, offering affordable, on-trend clothing and accessories. It operates in the fashion and retail industries.

After reading this article, you'll be empowered to write a CV that makes an impact with H&M recruitment teams, and sets you apart from other candidates. Putting these tips into action will give your CV the best chance of passing the ATS screening stage and increase the likelihood of your H&M application progressing to the interview stage. We’ll now review the essential sections of a CV and outline how to write each for the strongest results.

Main H&M CV sections

Your H&M CV strategy will depend on various factors, including your previous experience, your seniority and the details listed in the job description.

At the end of the day, though, an H&M CV is just a way to tell the story of how you’ve grown in your career. Regardless of your experience level, you want that progression to feel seamless and easy to follow for recruiters. To help you get there, we’re going to walk through each part of the CV step-by-step, starting with the basics in your header and working our way through to your professional achievements.

CV Header

Start your H&M CV by adding a professional-looking header that contains all your relevant contact information. Include your name, email address, phone number and location (your full address isn't typically necessary for UK job applications). Additionally, add your LinkedIn profile, if this is in use and up-to-date. A well-utilised LinkedIn profile can give further information to the reader about your skills, experience, industry knowledge and career achievements.

For UK jobs, it's generally not a good idea to add a photo or any other personal details beyond your basic contact information. This means leaving off details such as your age, gender, ethnicity and nationality, as these can introduce bias to the selection process and complications related to the Equality Act 2010.

CV Summary

The first section below your CV header is typically your CV summary. This short paragraph outlines some of your key skills, achievements and experience, so employers can quickly get an impression of whether you have the right credentials for the H&M employee job. While a CV summary showcases your key skills and achievements in the context of your career to date, a CV objective provides an alternative approach. It focuses instead on your ambitions for the future, making it ideal for junior candidates without much work experience.

In your summary or objective, write up to three sentences outlining your key skills, unique personal qualities and career achievements or ambitions, taking care to always reflect the requirements listed in the job description.

An effective summary will include brief reference to one or two of your strongest skills, ensuring they reflect the skills listed in the job description. It's important to make your skills and qualities feel unique to you, and show how you've used them to positive effect in your career to date. Below you'll find a good example of how to write an effective H&M CV summary. The example shows quantifiable achievements and well-structured sentences.

The CV summary above contains various red flags and things to avoid. While the differences are subtle, they can make all the difference. For a summary to make less of an impact, it might include generic or vague information, lack evidence of your impact, or fail to highlight specific personal qualities that make you stand out from other candidates. It may also lack tailoring to the job description or include long, poorly structured sentences.

Work History

In your work experience section, you'll want to showcase your relevant experience in the fashion retail industry. Focus on the job description, and include skills and career achievements that will appeal to H&M recruiters, showing how you can make an impact for the organisation. List previous jobs relevant to the fashion retail sector in reverse-chronological order, starting with your current or most recent role. Include your job title, the name of the employer, its location and the dates you worked there. Under each entry, add several bullet points outlining your key skills and achievements in the role.

An impactful CV will focus closely on the most relevant previous roles, offering supporting evidence that shows how you've put your relevant fashion retail industry skills to good use for previous employers.

Your work experience section could miss the mark if it places too much emphasis on jobs that aren't relevant to the fashion retail industry, or if it fails to offer suitable evidence to confirm you have the key skills and qualities needed to work in the sector.

Education

With your education section, you'll draw attention to your most recent and highest qualifications, particularly emphasising any qualifications listed as a requirement in the job description.

To work as an H&M employee, it's not necessary to have a specific degree. However, while a degree isn't usually requested in the job description, it can be useful to include other relevant qualifications in your CV's education section. These might include Certificate in Visual Merchandising, or other courses that show your hard skills, such as pos system operation or inventory management software.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.

If you have any specialist certifications or licences that are necessary for the role, or help you stand out above other candidates, you may wish to mention them here. When adding any special licences, it's a good idea to also reference their expiry or renewal dates, if applicable.

Key Skills

The skills section of an H&M CV provides space for showcasing the key skills and qualities that set you apart as a candidate. You'll want to only include the most relevant skills, so review the job description and list hard and soft skills that match the requirements, while reserving some space to mention your own unique characteristics. In an H&M CV, only list the most relevant and essential skills you possess, such as teamwork and sales forecasting techniques, to make a positive first impression and show you're qualified for the H&M employee position.

Hard Skills

Hard skills and technical skills are specialist skills that are essential for carrying out the main responsibilities of the role. You might acquire hard skills through study, or through on-the-job training, and some hard skills may require a certification or licence. For H&M employee jobs, essential hard skills from your career-to-date might include customer database management, and pos system operation. After reviewing the job description, compile a list of four or five key hard skills for your H&M CV to show you're capable of carrying out the duties required for the role.

The ideal hard skills section will feature the most essential hard skills from the job description, while closely reflecting your own best technical abilities. The closer your strongest skills are to matching the job description, the higher your chances of success.

The following section highlights skills that are commonly listed under hard skills in an H&M CV:

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. The world of work is evolving at a rapid pace, changing the types of hard skills required for many roles, and therefore rendering soft and transferable skills more valuable than ever. Soft skills are also extremely valuable for junior and entry-level roles, where candidates aren't necessarily expected to have a wealth of relevant work experience.

As with your H&M CV hard skills list, review the job description to learn the key soft skills for the role. Include the best soft skills that you can provide evidence for throughout your CV. Craft a list of up to five key soft and transferable skills that reflect the job description, while also including some of your strongest, most unique skills to stand out from the crowd.

The section below provides an overview of soft skills often highlighted in an H&M CV.

Languages

If you speak any languages in addition to your mother tongue, you might want to include them in your H&M CV as a languages section. These can be valuable for your application, whether languages are specified as a requirement in the job description or not. In the languages section, list the languages you speak to at least a reasonable level, with an indicator of your competency level.

The ways to indicate your foreign language skills depend on the level of detail you want to provide. They include assigning a basic descriptive word, such as:

• English: Fluent
• Spanish: Intermediate

You could otherwise use an internationally recognised language standard, such as the Common European Framework of Reference (CEFR). This assigns your language skills a standardised level of competence, as follows:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications and Training

Depending on the role and your qualifications, it might be necessary to include a certifications section. It's often beneficial to include it as it can illustrate a positive attitude towards self-improvement and professional development, as well as a proactive mindset. All these qualities will appeal to most employers and decision-makers. Furthermore, a certifications section is particularly valuable if you're applying for a role that sets out required certifications or licences in the job description. These might include technical roles that require the use of specialist software or equipment.

Here are some key examples of certifications and licences that you could add to your CV for H&M employee positions:

Optional Sections

Adding optional sections to the end of your H&M CV is a good way of showing you have the necessary skills for the job. Consider including a few optional sections to your CV if you think you need to provide extra information to prove your credentials. These sections can be particularly valuable if you lack relevant work experience, such as for entry-level roles, or if you're changing careers to a completely new field or specialism.

And if you'd like more tips on making your CV stand out, explore our career resources. They’re designed to help you showcase your strengths and boost your chances of landing the job.

Hobbies and Interests

Hobbies and interests are a legitimate way to showcase your skills, if you have any hobbies relevant to the role. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, hobbies and interests can only add value to your CV if they provide evidence of skills and experience that you can use in the role you're applying for. As such, only add hobbies as a way of filling gaps in the skills you've developed or used through work experience.

Key Achievements

Listing your key career achievements in a distinct section can be an effective way of drawing attention to them. If you've been awarded any prizes or accolades, or reached any key career milestones, these can all help to show you have the required status and experience for the role.

Volunteering

Another valuable optional section for your CV is volunteering. This section can offer a great alternative showcase for your skills and experience, if you don't have much relevant work experience. Consider adding this section if you have any relevant unpaid experience, either as a junior candidate or a career changer. Approach your volunteering section in much the same way as your work experience section.

For each entry, include a job title or description of your role, the organisation, its location and the dates you volunteered. Adding bullet points can also help you to show how you developed relevant skills, and used them to good effect.

References

In the UK, it's not normal for references to be requested as part of a CV, or at the early stages of an application. However, it's worth checking the job advert and being ready to supply them if necessary. If you need to include references in your CV, aim for two or three and list their name, their contact details, their job title and the organisation they work for.

Always seek permission before you add them to your CV. Alternatively, it can be neater to simply add a line to your CV confirming you can provide references at the appropriate juncture, such as 'references are available upon request'.

Most effective action verbs for an H&M CV

Using strong action verbs in your work experience bullet points gives you the opportunity to show how you've applied skills to good effect in previous roles. Starting each bullet point with an action verb, such as 'delivered', 'collaborated' or 'developed' also allows you to show your key skills and qualities in a way that's easily identifiable for the reader. Always remember to back up any action verbs you use with evidence that shows the impact it made and the achievements that it led to. Use past tense for action verbs that describe previous roles, and present tense for your current position.

Example of an H&M CV

Now that we've covered the main sections to include in your H&M CV, we can see how it would all come together in its final form in the example below:

If you're not sure what your one-page, finalised CV design might look like, check out our examples.

Tips for optimising your CV for ATS

Applicant tracking systems (ATS) are a valuable tool for many recruiters and employers, helping them manage the recruitment process by scanning and assessing CVs based on their likely fit to the job description. By assuming this role in the recruitment process, ATS apps can reduce the amount of time employers need to spend reviewing CVs. With hundreds of applications for a single vacancy becoming increasingly commonplace, this increased efficiency is extremely valuable for employers.

With ATS apps becoming more prominent, it's essential for candidates to optimise their CVs to increase their chances of passing the initial screening stage. You can read a list of the top tips for ATS optimisation below:

• Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
• Use clear, standard CV headings that are easily recognisable, such as 'work experience', 'education' and 'skills'.
• Choose a standard CV layout, avoiding special design elements such as text boxes, columns or unlabelled graphics that can confound ATS scanning apps.
• Select a widely-used font in either serif or sans serif style, with a font size between 10 and 12 for body text and 14 and 16 for heading text.
• Use bullet points in place of full sentences and paragraphs. This can reduce the overall length of the document, make the keywords stand out and make it easier for ATS apps to scan.

There are lots of things to think about when crafting an effective, engaging H&M CV, but ATS compatibility is something that's easy to overcome. Use one of our expert-designed, ATS-compatible CV templates and remove the stress from creating a CV that puts you in the frame for the role.

Key takeaways for success with your H&M CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Use a CV format that reflects your experience levels, and emphasise your skills and achievements throughout your CV, to show employers you've got the required skills and experience for the job.

Finally, using an eye-catching, expert-designed CV template from Jobseeker can really give your CV an edge over those from rival candidates, helping you to achieve success in your job applications.

Citations:

1. Transport for London (TfL), Writing a CV and cover letter
2. Jobseeker, Recruitment Statistics