Fashion Marketing CV Example

A stronger, more engaging fashion marketing CV gives you the best chance of success. It can help you pass the ATS CV screening stage and impress the recruiter or hiring manager, increasing your prospects of reaching the interview stage. We’ll now review the essential sections of a CV and outline how to write each for the strongest results.

Key sections of a fashion marketing CV

How you approach writing your fashion marketing CV will vary according to your experience, your level and the details outlined in the job description.

However, regardless of your seniority, a fashion marketing CV needs to tell a cohesive story of your professional growth. In the following sections, we’ll dive into each part of the CV step-by-step, starting with your header and moving through to your professional achievements.

CV Header

Start your fashion marketing CV with a professional-looking header that includes all the relevant contact information. This usually includes your name, your email address, your phone number and your location, but not your full address. Additionally, listing your LinkedIn profile in your CV header can be valuable. It serves to provide more detailed information about your career journey, your qualifications and your industry standing, in an easily accessible way.

When you're applying for jobs in the UK, it's generally not advisable to include a photo or more personal details than are strictly necessary, such as your age, gender, ethnicity or nationality. Including these can jeopardise the recruitment process by introducing bias, and can fall foul of the Equality Act 2010.

CV Summary or Objective

The first section below your CV header is typically your CV summary. This short paragraph outlines some of your key skills, achievements and experience, so employers can quickly get an impression of whether you have the right credentials for the fashion marketing job. The CV objective provides an alternative to the standard CV summary. While the CV summary focuses on your skills and achievements through your work experience, a CV objective highlights your ambitions and plans for the future, including how the role fits with these. This makes it ideal for junior candidates.

For either a CV summary or an objective, aim for a length of two or three sentences. Showcase a few key skills, personal qualities and career achievements or ambitions, always reviewing the job description as you write, to show how you fulfil the requirements of the role.

An effective summary will include brief reference to one or two of your strongest skills, ensuring they reflect the skills listed in the job description. It's important to make your skills and qualities feel unique to you, and show how you've used them to positive effect in your career to date. Below you'll find a good example of how to write an effective fashion marketing CV summary. The example shows quantifiable achievements and well-structured sentences.

The fashion marketing CV summary above gives you an idea of what to avoid. The differences are subtle, yet significant. For a summary to make less of an impact, it might include generic or vague information, lack evidence of your impact, or fail to highlight specific personal qualities that make you stand out from other candidates. It may also lack tailoring to the job description or include long, poorly structured sentences.

Employment History

As with most CVs, your fashion marketing CV work experience section tends to be the most vital part of your application. Employers tend to look to this section for evidence of how you've developed useful and relevant skills, and used them to add value for previous employers. Always take the time to tailor this section, including keywords and phrases that match the job description. This will help employers to judge how strong a fit you are for the role, and how you might apply your skills for the benefit of the organisation.

List only your most relevant jobs, and go back up to 10 or 15 years, depending on your experience levels. List your job title, the name of the employer, its location and the dates you worked there. Also include bullet points for each entry, highlighting how you used your skills to add value for the employer.

What differentiates one CV work experience section from all the others is the use of action verbs and quantifiable evidence in your bullet points. It should showcase how your actions led to positive outcomes for the employer, and show a progression in your skills throughout your career. Here's an example of best practice in a fashion marketing CV work experience section:

Above you can see an example of what not to do with your fashion marketing CV work experience section. The work experience section could fail to make an impression if it's too generic, focuses on older or irrelevant roles or lacks tailoring to the job description. It's also important to avoid focusing too much on responsibilities that don't tell the reader anything of the value you added to the role.

Education

In your education section, list any formal qualifications you've gained, particularly those that are most recent or required for the role.

For working in fashion marketing positions, it's essential to have a relevant university degree, and as such, you'll want to feature it in your CV. Include your Bachelor of Arts (Hons) in Fashion Marketing or another related degree that qualifies you for the role, in your CV, along with any other degrees or qualifications that highlight your strongest key skills, including SEO and SEM expertise or market research methodology expertise.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each qualification, add its name and level, the awarding body or institution, its location (if necessary) and your dates of attendance or graduation. If you want to emphasise your education in your CV, include bullet points showing specialist areas of study, projects, awards, society memberships or anything else that helps show you've got the necessary skills for the job.

You might also wish to add specialist qualifications, certifications or licences that are required for the role. If you add any of these, include the expiry date, if the qualification requires renewal in the future.

Key Skills

In your CV's skills section, you'll want to draw attention to some of your strongest skills that make you suitable for the role. Review the job description to get an idea of the most essential skills, and create a list of hard and soft skills, including some of your strongest, most unique qualities that set you apart from other candidates. In a fashion marketing CV, focus on the most relevant and essential skills in your skills portfolio, such as creativity and vector graphics editing proficiency, to show you're qualified for the fashion marketing position and to put you in a strong position to progress.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For fashion marketing roles, hard skills from your career experience, such as digital advertising campaign development, and vector graphics editing proficiency tend to be prioritised by employers and recruiters. Firstly, check the job description, then add four or five key hard skills in your CV that help the employer to decide if you're a good fit for the role.

The ideal hard skills section will feature the most essential hard skills from the job description, while closely reflecting your own best technical abilities. The closer your strongest skills are to matching the job description, the higher your chances of success.

See below for examples of skills that are frequently included in the hard skills section of a fashion marketing CV:

Soft Skills

Your soft skills list should contain a list of your personal strengths that make you suitable for the role, and a good fit for the team and the organisation. In contrast to hard skills, these tend to be transferable and applicable to different roles and levels. The world of work is evolving at a rapid pace, changing the types of hard skills required for many roles, and therefore rendering soft and transferable skills more valuable than ever. Soft skills are also extremely valuable for junior and entry-level roles, where candidates aren't necessarily expected to have a wealth of relevant work experience.

As with your fashion marketing CV hard skills list, review the job description to learn the key soft skills for the role. Include the best soft skills that you can provide evidence for throughout your CV. Craft a list of up to five key soft and transferable skills that reflect the job description, while also including some of your strongest, most unique skills to stand out from the crowd.

Here are typical soft skills candidates include in a fashion marketing CV.

Foreign Languages

Including a section on language skills can be beneficial, if you speak at least one language to a reasonable level of competency, in addition to your mother tongue. This is true even if language skills aren't a requirement for the role, as foreign language abilities often correlate to other valuable soft skills. In this section, include any foreign languages you speak to a standard that could be useful in the world of work, with an indication of your proficiency level.

There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:

• English: Fluent
• Spanish: Intermediate

You might choose to adopt an international standard framework for languages, such as the Common European Framework of Reference (CEFR). This assigns a standardised level to your language skills, for example:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications, Training and Licences

If you have extra qualifications beyond the basics of what's expected or required for the role, you might want to include a separate certifications section in your CV. Having a separate section can draw more attention to your training, and show employers your proactive, motivated mindset towards professional development, which could be a key asset. In addition, the certifications section can be a valuable addition to your fashion marketing CV if you're applying for a role that cites certain certifications or licences as a necessity in the job description. These might include roles where the use of specialist software or equipment forms part of your everyday duties.

See below for a list of example certifications and licences you might add to your CV for fashion marketing roles:

Additional Sections

In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary fashion marketing skills. Consider adding optional sections if you're unable to show all the necessary skills for the job through work experience, but could show them through extracurricular activities and other areas of life. This could be especially relevant if you're a junior candidate, or if you're changing careers.

If you're curious about other ways to make your CV more effective, our career resources will help you strengthen your application.

Hobbies and Interests

If you have any hobbies and interests that can showcase skills relevant to the job description, it might be worth including them. Additionally, this section gives you the chance to show employers different facets of your personality and interests beyond work, which can help them to differentiate you from other applicants. However, it's important to only mention hobbies and interests that are relevant, or related to, the role you're applying for. If your hobbies don't help you to show skills required for the role, that are missing elsewhere in your CV, it's best to leave this section out.

Career Achievements

Creating a list of your key career achievements can be an effective way of drawing attention to the things you're most proud of from your career. In your list, add any awards you've won, industry recognition or key career milestones that tell a story about your suitability for the role and place you ahead of other candidates.

Volunteer Roles

Another alternative to showcasing your skills and experience through work experience is by adding a volunteering section. This can give you a valuable showcase of your skills, particularly if you're a junior candidate or career changer without much relevant work experience. Your volunteering section should follow much the same structure as your work experience section.

Add a description of the volunteer role or a job title if you had one, the name of the organisation, its location and the start and end date of your volunteering. List bullet points that show how you put relevant skills to good use to create positive results for the organisation.

Best action words for a fashion marketing CV

Including strong action verbs with your work experience bullet points can help you show the impact you made in previous roles. Starting each bullet point with an action verb is a great way to match your experience and achievements to the job description, giving the reader an easy way of identifying your key skills and seeing how you've applied them. Remember, it's essential to evidence any action verbs you add to your work experience. This will help show your achievements and the impact you made in previous roles. Use past tense for action verbs that describe previous roles, and present tense for your current position.

Full example of fashion marketing CV

Now that we've covered the main sections to include in your fashion marketing CV, we can see how it would all come together in its final form in the example below:

If you're not sure what your one-page, finalised CV design might look like, check out our examples.

How to make your CV ATS compatible

Employers and recruiters now routinely use applicant tracking systems (ATS) to ease the burden of the selection process. One of the key functions of these systems is CV screening, which reviews CVs and ranks them based on their likely fit for the role. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

The growing prevalence of ATS apps requires a shift in approach by jobseekers, to prepare a CV with the best chance of passing the ATS screening stage. That's why we've put together a list of key ATS CV tips, to maximise your chances of success:

• Include keywords and phrases that match the job description, giving you the best chance of appearing as a strong fit for the role.
• Use standard CV headings that clearly identify each section, such as 'work experience', 'education' and 'skills'.
• Choose a simple, standard CV structure and omit any design elements that might make your CV less easy to read by automated systems, such as text boxes and columns.
• Select a font that enhances the readability of your CV, including recognised serif and sans serif fonts between sizes 10 and 12 for body text, and 14 and 16 for headings.
• Use bullet points in place of full sentences and paragraphs, as these are easier for ATS apps to scan and parse, and help your keywords stand out.

There are lots of things to think about when crafting an effective, engaging fashion marketing CV, but ATS compatibility is something that's easy to overcome. Use one of our expert-designed, ATS-compatible CV templates and remove the stress from creating a CV that puts you in the frame for the role.

Key takeaways for success with your fashion marketing CV

To stand out from the crowd with your CV, tailor your approach to each individual application, incorporating keywords and phrases that match the job description. Use a CV format that reflects your experience levels, and emphasise your skills and achievements throughout your CV, to show employers you've got the required skills and experience for the job.

Finally, creating your CV using one of Jobseeker's expert-designed CV templates can give your application the edge, placing you among the leading candidates and positioning you for success with your job applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, Hiring Trends