Written by Mike Potter, CPRW, Author • Last updated on May 27, 2026

Decathlon CV Example

For applications to work at Decathlon, it'll be necessary to write a CV that outlines all your relevant sporting goods retail industry experience from previous similar roles. Your CV should showcase your relevant key skills, and show the hiring manager how you've used them to achieve success in previous sporting goods retail roles.

Founded in 1976, Decathlon is a global leader in sporting goods retail and innovation, making sports accessible to everyone in the UK and around the world. It operates in the retail and sports manufacturing industries.

After reading this article, you'll have everything you need to catch the attention of Decathlon recruiters with your CV, and progress to the interview stage of the hiring process. Acting on the advice in this guide will boost your chances of your CV ranking highly in the ATS screening stage, and improve your chance of gaining an interview at Decathlon. Let’s break down the core components of a CV and examine how to build them effectively.

Key sections of a Decathlon CV

Your Decathlon CV strategy will depend on various factors, including your previous experience, your seniority and the details listed in the job description.

However, regardless of your seniority, a Decathlon CV needs to tell a cohesive story of your professional growth. In the following sections, we’ll dive into each part of the CV step-by-step, starting with your header and moving through to your professional achievements.

CV Header

Kick off your Decathlon CV with a header listing the essential contact information such as your name, email address, phone number and location. You don't typically need to include your full address. Incorporate design elements that set the tone and design language of your document. Additionally, add your LinkedIn profile, if this is in use and up-to-date. A well-utilised LinkedIn profile can give further information to the reader about your skills, experience, industry knowledge and career achievements.

For UK applications, it's not usually a good idea to add a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the selection process and, as such, are often discouraged in job adverts under the terms of the Equality Act 2010.

Avery Bennett
avery-bennett@example.com
(111) 222 33 444 55
Birmingham
linkedin․com/in/avery–bennett–123

CV Summary or Objective

Underneath your contact information, write a brief CV summary or CV objective to introduce yourself and highlight a few key skills and qualities. This can help the employer to quickly form a first impression on your suitability for the Decathlon employee role. As an alternative to the CV summary, you might wish to write a CV objective. This serves a similar purpose, but instead of focusing on your experience, it highlights you career ambitions and objectives.

For either a CV summary or an objective, aim for a length of two or three sentences. Showcase a few key skills, personal qualities and career achievements or ambitions, always reviewing the job description as you write, to show how you fulfil the requirements of the role.

An effective CV summary will focus on a few of the key skills required for the role and show how you've put them to good use in your career to date. You'll want to give the reader a good impression of your unique qualities and briefly provide evidence of their impact in previous roles. Here's an example of an effective Decathlon CV summary, with evidence of your impact and neat, well-structured sentences:

Good example:

Sports retail assistant with five years’ experience delivering customer service excellence. Increased revenue by 12% through targeted promotions and upselling. Holds a Bachelor of Science in Sport and Exercise Science.

Worst example:

Proactive sports retail assistant with experience in supporting customers, collaborating with colleagues and applying sport science knowledge to tasks, demonstrating a positive attitude and commitment to maintaining efficient store operations.

The Decathlon CV summary above gives you an idea of what to avoid. The differences are subtle, yet significant. Common mistakes that lead to an ineffective summary include a lack of quantifiable experience, vague statements or failing to tailor your summary to the job description. Long, rambling sentences that lack structure can also make your summary harder to read.

Professional Experience

In your work experience section, you'll want to showcase your relevant experience in the sporting goods retail industry. Focus on the job description, and include skills and career achievements that will appeal to Decathlon recruiters, showing how you can make an impact for the organisation. List your previous relevant sporting goods retail industry jobs in reverse-chronological order, starting with your present position or most recent relevant job. Include your job title, the name of the employer, its location and your dates of employment. For each entry, list a few bullet points describing your key skills and achievements in the role.

A successful CV should emphasise relevant previous roles in the industry, providing evidence to show how your key skills related to the sporting goods retail sector have led to positive achievements in your career to date.

Good example:

Sports Retail Assistant, January 2023 - Present
JD Sports, Bury

  • Exceeded monthly sales targets by 15% consistently through personalised customer service and product recommendations.
  • Trained new staff on brand knowledge and sales techniques, improving team performance and increasing customer satisfaction.
  • Coordinated seasonal visual merchandising for Nike displays, driving a 20% uplift in footfall and product engagement.

Worst example:

Sports Retail Assistant, January 2023 - Present
JD Sports, Bury

  • Managed daily store operations and maintained product displays.
  • Supported team efforts to achieve general business objectives and fostered colleague collaboration.
  • Handled customer requests and ensured satisfaction through routine service provision.

Your work experience section is unlikely to make a positive impression on the reader if it includes jobs that aren't relevant to the sporting goods retail industry, or if it lacks compelling evidence of the key skills and qualities needed to work in the sector.

Education

In your education section you'll want to list your highest and most recent qualifications, particularly if they're a requirement for the role.

Your career as a Decathlon employee typically won't require a specific degree or degree-level equivalent qualification. However, you should still include your highest certifications, training and formal qualifications in your CV's education section, even if not specified in the job description. These might include Retail Sales Excellence Diploma, or any other relevant training that demonstrates your skills in inventory management systems or sports equipment assembly.

When adding your qualifications to your education section, choose the highest relevant qualifications, and list them in reverse-chronological order, starting with your most recent. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.

You might also wish to add specialist qualifications, certifications or licences that are required for the role. If you add any of these, include the expiry date, if the qualification requires renewal in the future.

Bachelor of Science in Sports Management, 2018 - 2021
Loughborough University, Loughborough

Key Skills

The skills section of a Decathlon CV provides space for showcasing the key skills and qualities that set you apart as a candidate. You'll want to only include the most relevant skills, so review the job description and list hard and soft skills that match the requirements, while reserving some space to mention your own unique characteristics. For a Decathlon CV, you'll want to focus on the most relevant skills for the role that match your skill set, including adaptability and inventory management systems, to catch the reader's attention and show you're qualified for the Decathlon employee position.

Hard Skills

Hard skills and technical skills are specialist skills that are essential for carrying out the main responsibilities of the role. You might acquire hard skills through study, or through on-the-job training, and some hard skills may require a certification or licence. For Decathlon employee jobs, critical hard skills you've gained in your career can include sales data analysis, and CRM software management. Check the skills specified in the job description, and add four or five key hard skills to your CV that show employers you're capable of completing the key duties of the role.

The best hard skills section will contain a mix of your strongest technical skills and those listed in the job description as 'essential' or 'desirable'. The closer your skills list is to matching the essential job description skills, the better your chances of success.

Below, you can find the types of skills typically featured in the hard skills section of a Decathlon CV:

  • Ms excel proficiency
  • CRM software management
  • Inventory management systems

Soft Skills

Soft skills are distinct from hard skills and tend to reflect your inherent personal qualities and strengths. These are often more transferable to different roles, and help the reader understand your working style, and your likely fit to the team and the organisational culture. Transferable skills are among the most in-demand skills for employers, with rapidly changing and evolving ways of working requiring ever-more flexible and adaptable employees. Soft skills are also highly valuable for junior and entry-level positions, where candidates aren't expected to have a wealth of relevant work experience and career achievements.

Adopt the same approach as you did with your hard skills list, reviewing the job description to understand the requirements, before assessing which soft skills you can provide evidence for throughout your Decathlon CV. Aim to add up to five soft and transferable skills, including a mix of the most essential skills from the job description, together with some skills that make you stand out as a unique and compelling candidate.

Explore the examples below to identify soft skills commonly presented in a Decathlon CV.

  • Communication
  • Teamwork
  • Adaptability

Pro Tip:

A tip from Transport for London is to tailor each CV to the job description, keep the design tidy with clear headings and limit the length to two pages. (1)

Languages

If you speak a foreign language, it can be beneficial to include a languages section on your Decathlon CV. Whether languages are a requirement of the job description or not, if your CV lists additional languages, this typically reflects well on you as a candidate. Under this section, list any foreign languages you speak to a professional standard, with an indicator of your competency level for each.

The methods for indicating your foreign language skills on your CV include assigning a basic descriptive word, such as:

  • English: Fluent
  • Spanish: Intermediate

You might choose to adopt an international standard framework for languages, such as the Common European Framework of Reference (CEFR). This assigns a standardised level to your language skills, for example:

  • A1: Beginner
  • A2: Elementary
  • B1: Intermediate
  • B2: Upper intermediate
  • C1: Advanced
  • C2: Proficiency

Certifications and Licences

To showcase additional qualifications and training beyond the basic requirements for the role, consider adding a certifications section to your CV. It can be a valuable way of differentiating yourself from other candidates and showing employers your dedication, motivation and commitment to professional development. Furthermore, a certifications section is particularly valuable if you're applying for a role that sets out required certifications or licences in the job description. These might include technical roles that require the use of specialist software or equipment.

See below for a list of example certifications and licences you might add to your CV for Decathlon employee roles:

  • Sports Coaching Certificate, 2023
  • Retail Sales Excellence Diploma, 2023
  • Customer Service Mastery Course, 2023

Optional Sections

In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary Decathlon employee skills. Consider optional sections for your CV if you're looking for ways to show you're right for the job, beyond your work experience. Optional sections are particularly valuable if you haven't had the chance to build up relevant work experience, for example, if you're applying for entry-level roles or you're changing careers to a new industry or role.

You can find more detailed advice on tailoring your CV in our career resources, where we cover proven ways to highlight your skills effectively.

Hobbies and Interests

If you participate in hobbies and activities that are related to the role, or use some of the same skill set, you could include them in a hobbies and interests section. In addition, hobbies and interests can showcase your personality, helping to differentiate you from other candidates. However, hobbies and interests can only add value to your CV if they provide evidence of skills and experience that you can use in the role you're applying for. As such, only add hobbies as a way of filling gaps in the skills you've developed or used through work experience.

Career Achievements

Creating a list of your key career achievements can be an effective way of drawing attention to the things you're most proud of from your career. In this section, add any awards or recognition you've received for achievements, and any career milestones you've reached that show you're a strong candidate for the job.

Volunteering

Another valuable optional section for your CV is volunteering. This section can offer a great alternative showcase for your skills and experience, if you don't have much relevant work experience. Consider adding this section if you have any relevant unpaid experience, either as a junior candidate or a career changer. Approach your volunteering section in much the same way as your work experience section.

For each entry, include a job title or description of your role, the organisation, its location and the dates you volunteered. Adding bullet points can also help you to show how you developed relevant skills, and used them to good effect.

References

When applying for roles in the UK, it's not standard to include references on your CV, and employers only tend to require them later in the process. Nevertheless, it's worth checking the job advert and being ready just in case. If references are needed, opt for two or three, and always make sure you approach them for permission before including them.

Add their name, their job title, the organisation they work for and their contact details. Alternatively, if references aren't required you could simply add a line to your CV confirming you can provide them when needed, such as 'references are available upon request'.

Evidence-Based Insight:

More than 7 in 10 recruiters use ATS to filter for experience level and almost 6 in 10 check for previous job titles, so make sure your work experience section matches the job listing. (2)

Jobseeker
HR Trends

Best action verbs for an engaging Decathlon CV

Adding strong action verbs to the bullet points in your CV's work experience section is a great way to focus on the key skills required for the job, while showing the impact you've made. Start each bullet point with an action word that reflects the job description, so the reader can easily identify your best qualities. You'll also want to back up any action verbs you're using with quantifiable evidence that showcases the value you added for previous employers. Use the past tense for action verbs that describe previous roles, with the present tense for any current responsibilities and achievements.

  • Assist
  • Advise
  • Demonstrate
  • Organise
  • Coordinate
  • Maintain
  • Manage
  • Develop
  • Deliver
  • Optimise

Full example of Decathlon CV

Now that we've covered the main sections to include in your Decathlon CV, we can see how it would all come together in its final form in the example below:

Avery Bennett
Customer-Focused Sports Retail Sales Specialist

Birmingham

avery-bennett@example.com

(111) 222 33 444 55

linkedin․com/in/avery–bennett–123

Customer-focused sports retail assistant with four years’ experience delivering excellent service. Increased accessory sales by 15% over six months. Bachelor of Science in Sport and Exercise Science supports product expertise.

Employment

Sportswear Sales Associate

2023

-

2026

JD Sports (Bury)

  • Increased average transaction value by 10 per cent through suggestive selling and product bundling.
  • Achieved a 95 per cent customer satisfaction rating by providing personable and attentive service.
  • Processed stock deliveries accurately within a two-hour window to maintain optimal floor availability.
Education

Bachelor of Science in Sport and Exercise Science

2018

-

2021

Loughborough University (Loughborough)

Skills
  • Ms excel proficiency

  • CRM software management

  • Inventory management systems

Qualities
  • Communication

  • Teamwork

  • Adaptability

Certificates
  • Sports Coaching Certificate

  • Retail Sales Excellence Diploma

Languages
  • English - Native

  • French - Advanced

If you want to get a feel for how your CV will look once you finalise its design and layout, check out our CV examples for inspiration.

Dos and don'ts for a winning Decathlon CV

Tips to follow

  • Tailor your CV to ensure it matches the requirements laid out on the job description, while reflecting your own key skills and experience.
  • Use a reverse-chronological timeline for listing your previous jobs, starting with your most recent relevant roles and working back from there.
  • Showcase your key skills with a dedicated skills section that includes both hard and soft skills listed in the job description.
  • Use a clear, professional CV format that includes a standard font, regular, consistent line spacing and clear headings, to ensure it's easy to read.
  • Proofread your CV thoroughly before sending, to avoid any spelling and grammar errors that could harm your chances of success.

Common mistakes to avoid

  • Don't add personal information such as your age, gender, marital status or personal photo (unless necessary for the role).
  • Don't lie or exaggerate to make your application look stronger – misleading claims about jobs or qualifications can be considered fraud.
  • Don't use industry jargon or acronyms to try to impress the reader, when it's easier and clearer to communicate with simple, straightforward language.
  • Don't forget to check your contact details before sending your CV, ensuring they're current and updating your LinkedIn profile with your latest career information.
  • Don't use an unsuitable email address with informal language or nicknames, but instead opt for a professional email address combining elements of your name, initials or profession.

Guide to CV ATS optimisation

Many employers now use applicant tracking systems (ATS) to assist with managing the recruitment process. One of the key elements of most ATS apps is the ability to scan CVs and rank them according to their likely match to the job description. By taking on this task, the systems can save hiring managers the time and effort of reviewing every CV in detail. With vacancies regularly receiving hundreds of applications, this can increase the efficiency of the recruitment process.

The growing prevalence of ATS apps requires a shift in approach by jobseekers, to prepare a CV with the best chance of passing the ATS screening stage. That's why we've put together a list of key ATS CV tips, to maximise your chances of success:

  • Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
  • Use standard CV headings that make your CV easier to navigate, such as 'work experience', 'education' and 'skills'.
  • Opt for a simple CV layout with consistent formatting, avoiding any special design elements that could make your CV harder for ATS apps to scan.
  • Select a font that's widely used and maximises readability, including popular serif and sans serif fonts between size 10 and 12 for body text, and 14 and 16 for headings.
  • Use bullet points instead of writing full sentences, to reduce the overall length of your CV, make it more keyword-dense and help ATS apps to scan it more easily.

It might seem like there's a lot to remember when it comes to making an ATS-compatible CV, but taking care with this stage can really improve your chances of success. To make the process as easy as possible, use one of our expert-designed, ATS-optimised CV templates and boost your chances of success.

If you want to impress recruiters with your CV, use Jobseeker's ready-made CV templates, which are HR-approved for maximum chances of success.

Decathlon CV FAQs

How do I write a Decathlon employee cover letter for my job application?

An engaging and gently persuasive cover letter can enhance your chances of success with your job applications. Opt for a formal, professional letter format and choose a cover letter template with a design consistent with your CV.

Most cover letters include three main paragraphs of written content. In the first paragraph, confirm the role you're applying for and reference your reasons for applying, including how it fits with your career journey and why you want to work for the organisation. Secondly, write a brief paragraph outlining your key skills and achievements, taking care not to simply repeat the details in your CV. Finally, express your gratitude and enthusiasm, and leave a call to action that encourages the reader to reach out to you to arrange an interview or establish a dialogue.

As an alternative, if you're applying via email, you may wish to write a shorter, more informal cover note. Follow standard email conventions for this, which are more informal than traditional letter-writing norms. Introduce yourself and confirm the role you're applying for, and direct the reader to the attached documents. Add your contact details in your email sign-off or footer.

Jobseeker's cover letter examples for sporting goods retail industry job titles can help you gain valuable insights from HR specialists on how to craft the most engaging, professional cover letter.

How do I write an engaging Decathlon CV without experience?

Even if you're lacking relevant work experience, you can still write a Decathlon CV that impresses employers.

Opt for a CV structure that focuses more on your relevant skills than your work experience, such as a functional CV format. The order of this CV layout places the skills section first after your CV summary, before education, with work experience taking less priority.

For junior positions, it's important to emphasise your soft and transferable skills. Employers will be looking less for Decathlon employee candidates with a depth of experience, and more for candidates who can show they have the soft skills, such as ability to adapt and learn, to thrive in a new role and environment.

How do I write a headline for a Decathlon CV?

A CV headline can be a way to grab the attention of the reader early in your CV, indicating that you're a good fit for the role and you offer something different to other candidates.

Aim to write a short, engaging sentence that includes the job title and shows you to be a good match for the job description.

The most impactful CV headlines focus on the most critical keywords and phrases from the job description, helping the reader to make a snap judgement on whether to read your CV in more depth, while increasing the likelihood of passing the ATS stage.

See below for some examples that you can use as inspiration for writing a CV headline for different experience levels:

  • Sports Retail Assistant Driving Growth
  • Customer-Focused Sports Retail Sales Specialist
  • Experienced Senior Sports Retail Manager

What's the most effective CV format for a Decathlon CV in 2026?

The best CV format for a Decathlon CV in 2026 depends on both your experience levels, and the role you're applying for, including its level, the company and industry norms.

In most cases, the traditional reverse-chronological CV format is most effective, as it showcases your work experience, providing examples of relevant skills and how you've used them to contribute towards key achievements in your career to date.

Alternatively, for less-experienced candidates who might not want to emphasise previous employment (such as recent graduates or career changers), a functional format is more suitable. This layout prioritises your skills and qualifications.

A well-designed and concise cover letter can make a big difference to your job applications. Match your cover letter to your CV's design and styling with our HR-approved cover letter templates.

Key takeaways for an impactful Decathlon CV

To give you the best chance of success with your CV, tailor it for every specific application, including keywords that reflect the job description. Choose the most fitting CV format for your experience level, and focus on showcasing how you've developed the necessary skills for the role, and used them to positive effect in previous roles.

Finally, creating your CV using one of Jobseeker's expert-designed CV templates can give your application the edge, placing you among the leading candidates and positioning you for success with your job applications.

Sources:

  1. Transport for London (TfL), Writing a CV and cover letter
  2. Jobseeker, HR Trends
Share via:
Author
Mike Potter is a Certified Professional Resume Writer (CPRW) and an experienced copywriter specialising in careers and professional development. He uses extensive knowledge of workplace culture to create insightful and actionable articles on CV writing and career pathways.

Impress employers with your CV

Step-by-step guidance to create a professional CV in minutes.

Read more