Personal Shopper
Written by Mike Potter, CPRW, Author • Last updated on April 15, 2026

Personal Shopper CV Example

If you're hoping to launch a career in the retail industry, including personal shopper roles, it's essential to write a CV that shows your skills and achievements in the best light. It's the mention of key responsibilities from your career, such as assessing client style preferences and managing purchase budgets that will show employers you're a good fit for the role. In this guide, you'll find comprehensive tips and advice on creating a personal shopper CV that makes a strong impression and puts you in the top bracket of applicants.

Create CV

If you write a personal shopper CV that's more professional and engaging, it will help you progress through the ATS screening stage. Ultimately, it will also give you the best chance to impress the hiring manager, which will boost your prospects of reaching the interview stage. Let’s break down the core components of a CV and examine how to build them effectively.

Standard personal shopper CV sections

Your personal shopper CV strategy will depend on various factors, including your previous experience, your seniority and the details listed in the job description.

However, no matter where you are in your career, a personal shopper CV must present a clear, compelling narrative of your professional journey. To help you build that story, we’ll now break down the document piece-by-piece—from the initial contact header to your most significant career milestones.

CV Header

Start your personal shopper CV with a header that features subtle, professional design elements and sets the tone for the document. Add your name, email address, phone number and location (your full address isn't normally needed). Additionally, consider adding a URL to your LinkedIn profile if you have one. This can help the reader to quickly access further information about your career and credentials that you haven't been able to add to your CV.

For jobs in the UK, a personal photo is usually not required on your CV. That, along with any other personal details such as age, gender, ethnicity and nationality, are generally discouraged under the terms of the Equality Act 2010, which aims to reduce and eliminate discriminatory practices, such as recruitment bias.

Jordan Wilson
jordan-wilson@example.com
(111) 222 33 444 55
Bristol
linkedin․com/in/jordan–wilson–123

CV Objective

Below your CV header, the next section tends to be a CV summary or CV objective. This paragraph briefly explains a few of your key skills and qualities, so employers can easily understand whether you're likely to be a suitable candidate for the personal shopper job. The CV objective provides an alternative to the standard CV summary. While the CV summary focuses on your skills and achievements through your work experience, a CV objective highlights your ambitions and plans for the future, including how the role fits with these. This makes it ideal for junior candidates.

Whether you choose to write a summary or an objective, aim for a length of two or three sentences, introducing your key skills, unique qualities and key achievements or ambitions, making sure they reflect what's included in the job description.

An effective summary will include brief reference to one or two of your strongest skills, ensuring they reflect the skills listed in the job description. It's important to make your skills and qualities feel unique to you, and show how you've used them to positive effect in your career to date. See below for an example of a strong personal shopper CV summary, featuring quantifiable evidence of your impact and concise, easy-to-read sentences.

Engaging example:

Former Senior Personal Shopper with 5 years’ experience and BA in Fashion Merchandising. Recognised for increasing client retention by 20% through tailored styling. Proven track record in luxury retail environments.

Unengaging example:

Experienced personal shopper with background in fashion merchandising and luxury retail, adept at building strong relationships and delivering tailored styling solutions in a dynamic environment to support client satisfaction and loyalty.

See above for an example of an ineffective summary, with subtle differences leading to a reduction of impact. An ineffective summary might be vague or generic, failing to highlight specific personal qualities that help you stand out and failing to address the requirements specified in the job description. They might also lack firm evidence of your skills, and be structured with long, hard-to-read sentences.

Work Experience

Work experience is usually the most important section of any CV. Employers will be looking for evidence of how you've developed relevant skills in your career to date, and how you've used them to positive effect in previous roles. Remember, it's essential to tailor this section to match the job description, including keywords and phrases to help employers see how you'll fit the role, and how you might put the required skills to good use in the future.

List only your most relevant jobs, and go back up to 10 or 15 years, depending on your experience levels. List your job title, the name of the employer, its location and the dates you worked there. Also include bullet points for each entry, highlighting how you used your skills to add value for the employer.

What differentiates one CV work experience section from all the others is the use of action verbs and quantifiable evidence in your bullet points. It should showcase how your actions led to positive outcomes for the employer, and show a progression in your skills throughout your career. See below for an example of how to put the work experience section best practice into action:

Engaging example:

Senior Personal Shopper, January 2023 - Present
Mayfair Style House, London

  • Secured a 25% increase in luxury client retention by curating personalised shopping experiences and exclusive brand partnerships.
  • Achieved a 30% rise in average order value through targeted styling recommendations and strategic seasonal promotions.
  • Delivered bespoke gift services for high-profile clients, boosting referral business by 40% within twelve months.

Unengaging example:

Senior Personal Shopper, January 2023 - Present
Mayfair Style House, London

  • Coordinated personalised shopping experiences to meet diverse client requirements and preferences.
  • Assisted customers with product selection and styled outfits according to individual tastes and occasions.
  • Maintained strong customer rapport through attentive communication and responsive service throughout appointments.

Above is an example of what not to do with your personal shopper CV. A less-effective work experience section could focus too much on irrelevant or out-of-date roles, or include generic information about your responsibilities that fails to show the impact you made. It might lack tailoring to the job description or fail to provide evidence to support the claims made in the bullet points.

Skills

A CV's skills section is the place to show the reader, in an easily accessible format, that you have the necessary skills for the job. Read the job description to understand the most essential skills, and create a list of both hard and soft skills, ensuring you include some of your strongest, most unique characteristics and qualities to set you apart from the competition. For a personal shopper CV, it's valuable to highlight essential skills from your skill set, such as attention to detail and expertise in trend forecasting, to grab the attention of hiring managers and show you're qualified for the personal shopper position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For personal shopper jobs, critical hard skills you've gained in your career can include negotiation with brand vendors, and expertise in colour coordination. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.

The best hard skills section will contain a mix of your strongest technical skills and those listed in the job description as 'essential' or 'desirable'. The closer your skills list is to matching the essential job description skills, the better your chances of success.

Review the examples below to understand which skills are often added to the hard skills section of a personal shopper CV.

  • Expertise in trend forecasting
  • Expertise in colour coordination
  • Proficiency with CRM software

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. As a result of rapid technological changes in the world of work, soft skills are becoming ever-more valued by employers. Soft skills can also be particularly valuable for junior or entry-level roles where candidates haven't necessarily had the time to develop hard skills and career achievements.

Adopt the same approach as you did with your hard skills list, reviewing the job description to understand the requirements, before assessing which soft skills you can provide evidence for throughout your personal shopper CV. Draft a list of up to five key soft and transferable skills, combining the most essential skills from the job description with your strongest personal qualities.

Below is a selection of soft skills regularly featured in a personal shopper CV.

  • Communication
  • Empathy
  • Organisation

Education and Qualifications

In your education section, list any formal qualifications you've gained, particularly those that are most recent or required for the role.

To work as a personal shopper, it's not necessary to have a specific degree. However, while a degree isn't usually requested in the job description, it can be useful to include other relevant qualifications in your CV's education section. These might include Personal Stylist Certification Course, or other courses that show your hard skills, such as expertise in trend forecasting or expertise in colour coordination.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each qualification, add its name and level, the awarding body or institution, its location (if necessary) and your dates of attendance or graduation. If you want to emphasise your education in your CV, include bullet points showing specialist areas of study, projects, awards, society memberships or anything else that helps show you've got the necessary skills for the job.

It may also be useful for you to add any specialist industry qualifications, certifications or licences that you might require for the role. If you choose to add these, remember also to add an expiration date, if the licence requires renewal in the future.

Bachelor of Arts in Fashion Merchandising, 2018 - 2021
University of the Arts London, London

Certifications and Licences

Depending on the role and your qualifications, it might be necessary to include a certifications section. It's often beneficial to include it as it can illustrate a positive attitude towards self-improvement and professional development, as well as a proactive mindset. All these qualities will appeal to most employers and decision-makers. Furthermore, if there are any necessary certifications or licences for the job, this CV section takes on even more importance. If you're applying for a technical role or a position that involves the use of specialist software or equipment, these might make it more necessary to include a section showcasing your training.

These example certifications and licences are ideal for candidates applying for personal shopper roles:

  • Personal Stylist Certification Course, 2023
  • AICI Certified Image Consultant, 2023
  • Luxury Brand Management Course, 2023

Language Skills

If you speak any languages in addition to your mother tongue, you might want to include them in your personal shopper CV as a languages section. These can be valuable for your application, whether languages are specified as a requirement in the job description or not. Within this section, list the foreign languages you speak to a reasonable degree of competence, together with an indicator of your skill levels.

There are a few acceptable ways of citing your foreign language proficiency levels. The simplest way is to assign a basic descriptive word to indicate your skills, such as:

  • English: Fluent
  • Spanish: Intermediate

You could otherwise use an internationally recognised language standard, such as the Common European Framework of Reference (CEFR). This assigns your language skills a standardised level of competence, as follows:

  • A1: Beginner
  • A2: Elementary
  • B1: Intermediate
  • B2: Upper intermediate
  • C1: Advanced
  • C2: Proficiency

Specialist Insight:

JobHelp recommends showcasing transferable skills such as teamwork, communication, adaptability and time management even if you have no formal work experience. (1)

Additional Sections

Including optional sections in addition to the core elements of your personal shopper CV can help you provide further evidence of your suitability for the role. If you're unable to show you have all the necessary skills for the job through your work experience, optional sections can be a valid way of providing further evidence of your suitability, to give you the chance of gaining an interview. If you're an entry-level candidate or a career changer, optional sections can be particularly valuable.

Explore our career resources for practical strategies to make your CV stand out and move you closer to landing an interview.

Hobbies and Interests

If you participate in hobbies and activities that are related to the role, or use some of the same skill set, you could include them in a hobbies and interests section. In addition, this section is the ideal way to show aspects of your personality that might not otherwise shine through in your CV, helping to offer a point of difference compared to other candidates. However, it's important to only mention hobbies and interests that are relevant, or related to, the role you're applying for. If your hobbies don't help you to show skills required for the role, that are missing elsewhere in your CV, it's best to leave this section out.

Voluntary Work

Listing volunteer roles is another effective way of showing employers your skills and experience. If you're lacking work experience, either as a junior candidate or a career changer, adding volunteering activities gives you a chance to show how you've put your skills into action. For this section, use a similar structure to your work experience section.

List your job title or a description of the role, the organisation name, its location and the dates you occupied the role. Use bullet points to show employers how you put your skills to use, and any positive achievements from your time in the role.

References

For UK job applications, it's rare to include references on a CV and employers don't tend to request them until later in the recruitment process. However, it's worth checking the job advert just in case. If you need to include references in your CV, aim for two or three and list their name, their contact details, their job title and the organisation they work for.

Always seek permission before you add them to your CV. Alternatively, it can be neater to simply add a line to your CV confirming you can provide references at the appropriate juncture, such as 'references are available upon request'.

Data Insight:

6 in 10 HR specialists look for skills in CV summaries. Communication, problem-solving and teamwork are the highest-valued soft skills. (2)

Jobseeker
HR Insights

Best action verbs for an engaging personal shopper CV

Using strong action verbs in your work experience bullet points gives you the opportunity to show how you've applied skills to good effect in previous roles. Starting each bullet point with an action verb, such as 'delivered', 'collaborated' or 'developed' also allows you to show your key skills and qualities in a way that's easily identifiable for the reader. Remember, it's essential to evidence any action verbs you add to your work experience. This will help show your achievements and the impact you made in previous roles. Use past tense for action verbs that describe previous roles, and present tense for your current position.

  • Advise
  • Assist
  • Recommend
  • Source
  • Negotiate
  • Liaise
  • Curate
  • Coordinate
  • Customise
  • Develop

Full example of personal shopper CV

Now we've shown you everything that needs to go into your personal shopper CV, we can take a look at how it comes together in its final form in the following example:

Jordan Wilson
Experienced Personal Shopper and Stylist

Bristol

jordan-wilson@example.com

(111) 222 33 444 55

linkedin․com/in/jordan–wilson–123

Dynamic personal shopper with four years’ experience delivering bespoke styling services. Achieved a 30% increase in repeat clientele through tailored fashion selections. Holds a Bachelor of Arts in Fashion Marketing.

Employment

Retail sales assistant

2023

-

2026

John Lewis (Birmingham)

  • Increased monthly sales by 25% through personalised product recommendations and upselling techniques.
  • Achieved 95% customer satisfaction rating by resolving enquiries promptly and delivering exceptional service.
  • Reduced stock discrepancies by 30% by implementing regular inventory audits and staff training.
Education

Bachelor of Arts in Fashion Marketing

2018

-

2021

University of Huddersfield (Huddersfield)

Skills
  • Expertise in trend forecasting

  • Expertise in colour coordination

  • Proficiency with CRM software

Qualities
  • Communication

  • Empathy

  • Organisation

Certificates
  • Personal Stylist Certification Course

  • AICI Certified Image Consultant

Languages
  • English - Native

  • French - Advanced

If you want a sneak preview of what your one-page, fully designed and finalised CV might look like, see our completed examples.

Key tips and mistakes to avoid for your personal shopper CV

Tips to follow

  • Use strong action verbs that show how you've used your skills to add value for employers in your career to date.
  • Proofread your CV in detail before sending it, to avoid unnecessary errors in spelling and grammar that could undermine your chances.
  • Tailor your CV to match the key skills and experience necessary for the role, reflecting both the job description and your key qualities.
  • Add a dedicated skills section to showcase your strongest hard and soft skills, ensuring they reflect the skills listed in the job description.
  • List your qualifications in a dedicated education section, including grades and awards if these can help set you apart from other candidates (particularly for junior candidates).

Common mistakes to avoid

  • Avoid adding personal information, for example your age, gender or marital status, or a personal photo, unless this is required for the role.
  • Don't forget to review your contact details to ensure everything is up-to-date, including regularly checking your LinkedIn profile and updating any relevant information.
  • Don't use an unprofessional email address with inappropriate language or nicknames, but instead create a professional email address combining your name, initials, profession or other suitable details.
  • Don't focus on irrelevant work experience that takes up valuable space and won't improve your chances of getting the job.
  • Don't swamp your CV with industry jargon and acronyms that may confuse the reader, when simpler, clearer language can do the job.

Guide to CV ATS optimisation

Employers and recruiters now routinely use applicant tracking systems (ATS) to ease the burden of the selection process. One of the key functions of these systems is CV screening, which reviews CVs and ranks them based on their likely fit for the role. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

The increasing usage of ATS apps by recruiters and employers means it's critical to adapt and prepare your applications to successfully navigate this stage of the selection process. Following the tips below will give you everything you need for an ATS-compatible CV:

  • Include keywords and phrases that mirror the job description to maximise your chances of ranking highly in the ATS screening stage.
  • Use standard CV headings that make your CV easier to navigate, such as 'work experience', 'education' and 'skills'.
  • Choose a simple, straightforward CV layout with clear, consistent formatting, that avoids text boxes, graphics or other special design elements, as these can make your CV harder to scan.
  • Select a font that increases the readability of your CV, such as popular serif and sans serif fonts, between the sizes of 10 and 12 for main text and 14 and 16 for headings.
  • Use bullet points in place of full sentences and paragraphs, as these are easier for ATS apps to scan and parse, and help your keywords stand out.

You might feel there are a lot of things to remember when writing an ATS-compatible CV, but with just a few small tweaks, you can ensure yours passes this stage. Use one of our expert-designed, ATS-compatible CV templates to avoid the stress of adapting your CV for ATS screening.

If you're looking to make a strong first impression on hiring managers with your CV, use Jobseeker's eye-catching CV templates, which are approved by HR experts.

Personal shopper CV FAQs

How do I create an accompanying personal shopper cover letter for my CV?

A well-written cover letter can be just as important as a CV for your chances of job application success. When writing your cover letter, choose a formal professional letter format and use a cover letter template that matches the design of your CV.

Most cover letters include three main paragraphs of written content. In the first paragraph, confirm the role you're applying for and reference your reasons for applying, including how it fits with your career journey and why you want to work for the organisation. Secondly, write a brief paragraph outlining your key skills and achievements, taking care not to simply repeat the details in your CV. Finally, express your gratitude and enthusiasm, and leave a call to action that encourages the reader to reach out to you to arrange an interview or establish a dialogue.

Alternatively, if you're applying for the role via email, you may want to send a less formal cover note. This simply includes a brief introduction, confirming the role you're applying for and directing the reader to the relevant attached documents, rather than following the traditional professional letter conventions. Remember to include your contact details in your email, so the employer can follow up with you if necessary.

Jobseeker's cover letter examples for retail industry job titles can help you gain valuable insights from HR specialists on how to craft the most engaging, professional cover letter.

How should I approach a CV for an experienced personal shopper role?

If you're an experienced personal shopper, it's important to write a CV that effectively showcases your work experience.

As such, you'll be best served with a traditional reverse-chronological CV format that places the emphasis on your work experience section. Use this section to show how you've developed valuable key skills and put them to use to create positive outcomes in previous roles.

Additionally, it could be worth making your personal shopper CV stretch back further than the standard 10 to 15 years, to give employers a greater insight into your retail industry expertise and reputation.

How do I write a headline for a personal shopper CV?

A well-crafted CV headline can draw the reader in, providing a hint of your suitability for the role, while increasing the likelihood of passing the ATS screening stage.

Look to craft a short. eye-catching sentence that demonstrates your greatest skills and natural strengths, and includes the job title.

For the most effective CV headline, make sure it reflects the most critical keywords and phrases from the job description. This will also help your CV to pass the ATS screening stage of the recruitment process.

The examples below show best practice for writing a CV headline at different experience levels:

  • Dedicated Junior Fashion Personal Shopper
  • Experienced Personal Shopper and Stylist
  • Accomplished Senior Personal Shopping Consultant

What personal shopper CV format gives me the best chance of success in 2026?

The format that gives the best chance of success for your personal shopper CV in 2026 depends on various factors, such as your experience levels, the type and level of role you're applying for and the norms of the company and industry.

Typically, the most effective CV format for most candidates is a standard reverse-chronological structure that prioritises your work experience section as a showcase of your skills and career achievements.

On the other hand, for candidates with less experience, including graduates and career changers, a functional or skills-based CV format can be more effective, as it showcases your key skills and qualifications over your work experience.

A well-designed and concise cover letter can make a big difference to your job applications. Match your cover letter to your CV's design and styling with our HR-approved cover letter templates.

Key takeaways for a winning personal shopper CV

To grab the attention of the reader with your CV, tailor it to the exact specifications of the job description, incorporating keywords and phrases that match the employer's requirements. Choose the most fitting CV format for your experience level, and focus on showcasing how you've developed the necessary skills for the role, and used them to positive effect in previous roles.

Finally, building your CV using Jobseeker's HR-approved CV templates can help to catch the eye of recruiters and hiring managers, making your application stand out and giving you the best chance of gaining your dream job.

References:

  1. JobHelp (UK Department for Work & Pensions campaign), No work experience? Focus on what you do have
  2. Jobseeker, HR Insights
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Author
Mike Potter is a Certified Professional Resume Writer (CPRW) and an experienced copywriter specialising in careers and professional development. He uses extensive knowledge of workplace culture to create insightful and actionable articles on CV writing and career pathways.

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