Sales Consultant CV Example

A meticulously crafted, tailored sales consultant CV gives your application the best chance of passing the ATS screening stage, impressing the hiring manager and progressing to the interview stage. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Key sections for a sales consultant CV

Your strategy for writing a sales consultant CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

However, at any stage of your career, a sales consultant CV serves as a professional biography that must clearly illustrate your career trajectory. To help you tell that story effectively, we will now break down the document piece-by-piece, starting with your contact header and moving through the key pieces of your professional path.

CV Header

Start your sales consultant CV with a professional-looking header that includes all the relevant contact information. This usually includes your name, your email address, your phone number and your location, but not your full address. If you have a LinkedIn profile, consider adding a URL to this in your header, to help the reader easily find more information on your career and credentials.

For jobs in the UK, a personal photo is usually not required on your CV. That, along with any other personal details such as age, gender, ethnicity and nationality, are generally discouraged under the terms of the Equality Act 2010, which aims to reduce and eliminate discriminatory practices, such as recruitment bias.

CV Objective

Underneath your contact information, write a brief CV summary or CV objective to introduce yourself and highlight a few key skills and qualities. This can help the employer to quickly form a first impression on your suitability for the sales consultant role. The CV objective provides an alternative to the standard CV summary. While the CV summary focuses on your skills and achievements through your work experience, a CV objective highlights your ambitions and plans for the future, including how the role fits with these. This makes it ideal for junior candidates.

In your summary or objective, write up to three sentences outlining your key skills, unique personal qualities and career achievements or ambitions, taking care to always reflect the requirements listed in the job description.

A good CV summary would typically focus on a couple of key skills that match the job description, demonstrating how you've used them to good effect in previous roles. It's important to focus on your unique qualities and provide a preview of how they've made an impact in your career to date, which you'll unpack later in the document. Below you'll find a good example of how to write an effective sales consultant CV summary. The example shows quantifiable achievements and well-structured sentences.

Above is an example of CV summary that doesn't follow best practice, with some subtle shortcomings and failings. For a summary to make less of an impact, it might include generic or vague information, lack evidence of your impact, or fail to highlight specific personal qualities that make you stand out from other candidates. It may also lack tailoring to the job description or include long, poorly structured sentences.

Professional Experience

A CV's work experience section is usually its most important element. Employers tend to value the work experience section, as it shows evidence of how you've put your relevant skills to good use in your career to date. Always tailor this section of your CV, focusing on keywords and phrases that match the job description, so employers can assess how you might put the same skills and qualities to good use in the future.

This section should contain a list of your most relevant previous jobs in the last 10 or 15 years. Add the job title, the name of the employer, its location and your dates of employment. Include detail in bullet points, outlining the skills you used in the role and the impact they made.

What differentiates an excellent work experience section from an average one is the use of action verbs and quantifiable evidence, showing how your actions led directly to positive results in previous roles. You'll also want to show how you've added relevant skills and increased your impact throughout your career progression. Take a look at an example of a strong sales consultant CV work experience section below.

Above you can see an example of what not to do with your sales consultant CV work experience section. A less-engaging work experience section might include irrelevant roles or jobs from a long time ago, and generic information that fails to address the requirements of the job description. It could also lack evidence to support the claims made in the bullet points.

Education

Your education section is the chance to list your most recent and highest qualifications, and anything that's relevant or required for the role.

Your career as a sales consultant typically won't require a specific degree or degree-level equivalent qualification. However, you should still include your highest certifications, training and formal qualifications in your CV's education section, even if not specified in the job description. These might include Advanced Negotiation Skills Course, or any other relevant training that demonstrates your skills in Salesforce automation expertise or market segmentation understanding.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each qualification, add its name and level, the awarding body or institution, its location (if necessary) and your dates of attendance or graduation. If you want to emphasise your education in your CV, include bullet points showing specialist areas of study, projects, awards, society memberships or anything else that helps show you've got the necessary skills for the job.

It may also be useful for you to add any specialist industry qualifications, certifications or licences that you might require for the role. If you choose to add these, remember also to add an expiration date, if the licence requires renewal in the future.

Skills

In your CV skills section, include a combination of the key hard and soft skills you possess, that make you a suitable candidate for the position. Make sure your skills list reflects the requirements specified in the job description, and include a few skills that are unique to you, and help set you apart from the pack. In a sales consultant CV, only list the most relevant and essential skills you possess, such as negotiation and data analysis capabilities, to make a positive first impression and show you're qualified for the sales consultant position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For sales consultant roles, key hard skills you've gained, such as CRM software proficiency, and Salesforce automation expertise, are typically among the most critical for the job. Review the job description, and include four or five key hard skills in your CV that show employers you're capable of completing the key duties of the role.

The best hard skills section would be based around skills listed as 'essential' or 'required' in the job description. To give yourself the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer, and your hard skills list should reflect this.

See below for examples of skills that are frequently included in the hard skills section of a sales consultant CV:

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. Transferable skills are among the most in-demand skills for employers, with rapidly changing and evolving ways of working requiring ever-more flexible and adaptable employees. Soft skills are also highly valuable for junior and entry-level positions, where candidates aren't expected to have a wealth of relevant work experience and career achievements.

Similar to your hard skills section, it's best to first review the job description to know which soft skills to focus on in your sales consultant CV. You'll want to include a combination of soft skills that you can provide evidence for throughout your CV. Your soft skills list should reflect the job description as closely as possible, while also reflecting your strongest, unique talents and personal qualities. Aim for a list of around five key skills.

Consider the following soft skills that frequently appear in a sales consultant CV.

Language Skills

If you speak any additional languages, you might want to consider adding a languages section to your CV. Even if languages aren't a requirement of the job description, speaking a foreign language can reflect well on you as a candidate, and correlate with other soft skills that can increase your employability. Within this section, list the foreign languages you speak to a reasonable degree of competence, together with an indicator of your skill levels.

The methods for indicating your foreign language skills on your CV include assigning a basic descriptive word, such as:

• English: Fluent
• Spanish: Intermediate

You might wish to use an internationally recognised standard for your language skills, such as the Common European Framework of Reference (CEFR). This divides your language skills into the following categories:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications and Licences

If you've invested your time and resources into gaining extra qualifications beyond the minimum requirements for the role, you could highlight these in a certifications section. It can enhance your chances of success to show specific training and certifications. Not only do these prove you're qualified for the role, but they also indicate proactivity and a dedication to professional development. In addition, some roles require specific licences or training just to be eligible for the job, making the certifications section more important. This might include technical roles or positions which require the operation of specialist software, equipment or machinery.

Take a look at this list of example certifications and licences for sales consultant candidates:

Optional Sections

In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary sales consultant skills. Consider optional sections for your CV if you're looking for ways to show you're right for the job, beyond your work experience. Optional sections are particularly valuable if you haven't had the chance to build up relevant work experience, for example, if you're applying for entry-level roles or you're changing careers to a new industry or role.

You can find more detailed advice on tailoring your CV in our career resources, where we cover proven ways to highlight your skills effectively.

Hobbies and Interests

Hobbies and interests are a legitimate way to showcase your skills, if you have any hobbies relevant to the role. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, hobbies and interests can only add value to your CV if they provide evidence of skills and experience that you can use in the role you're applying for. As such, only add hobbies as a way of filling gaps in the skills you've developed or used through work experience.

Awards and Achievements

Creating a section for your achievements and awards can help you draw attention to the things you're most proud of in your career to date. If you've been awarded any prizes or accolades, or reached any key career milestones, these can all help to show you have the required status and experience for the role.

Volunteer Roles

Another valuable optional section for your CV is volunteering. This section can offer a great alternative showcase for your skills and experience, if you don't have much relevant work experience. Consider adding this section if you have any relevant unpaid experience, either as a junior candidate or a career changer. Structure your volunteering section the same as your work experience section.

Add your job title or the name of the volunteer role, the organisation, its location and the dates you volunteered. Also add some bullet points outlining your skills and experience in the role, as well as any key achievements.

Most impactful action verbs for a sales consultant CV

Starting each of your work experience bullet points with strong action verbs is a great way to showcase your key skills and qualities, and demonstrate the impact they've had in your career to date. Start each bullet point with a verb linked to the skills required in the job description, to add focus to your work experience section and make it easy for the reader to identify your strengths. Remember to always back up the action verbs you use with quantifiable evidence that shows the impact you made. You can use past tense for any action verbs describing previous jobs, with present tense for action verbs to describe your current role and responsibilities.

Sales consultant CV sample

Now that you know exactly what to include in your sales consultant CV, we can take a look at a final, finished example below:

To see how your CV might look after finalising its design and layout, take a look at our CV examples.

Tips for optimising your CV for ATS

Employers and recruiters now routinely use applicant tracking systems (ATS) to ease the burden of the selection process. One of the key functions of these systems is CV screening, which reviews CVs and ranks them based on their likely fit for the role. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

The increasing usage of ATS apps by recruiters and employers means it's critical to adapt and prepare your applications to successfully navigate this stage of the selection process. Following the tips below will give you everything you need for an ATS-compatible CV:

• Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
• Use standard CV headings that clearly identify each section, such as 'work experience', 'education' and 'skills'.
• Choose a simple, straightforward CV layout with clear, consistent formatting, that avoids text boxes, graphics or other special design elements, as these can make your CV harder to scan.
• Select a font that can enhance the readability of your CV, such as popular serif and sans serif fonts, with size 10 to 12 for body text and 14 to 16 for headings.
• Use bullet points rather than writing long, full sentences, as this will make your CV easier to scan and parse, and help your keywords and phrases to stand out.

It's easy to get overwhelmed by the steps to creating an ATS-compatible sales consultant CV, but a few small changes can make a big difference. To smooth the process, use one of our expert-designed, ATS-optimised CV templates to increase your chances of success at this stage of the screening process.

Key takeaways for a successful sales consultant CV

To make a strong first impression on hiring managers, tailor your CV for every application, adding keywords and phrases that match the job description. Select a suitable CV format that reflects your experience level, and focus on highlighting your key skills, and demonstrating how you've put them to good use to achieve positive outcomes in your career to date.

Finally, enhancing the look and feel of your CV using one of Jobseeker's HR-approved CV templates can help leave a lasting impression on the reader, and boost your chances of success with your job applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Statistics