Sales and Marketing CV Example

A stronger, more engaging sales and marketing CV gives you the best chance of success. It can help you pass the ATS CV screening stage and impress the recruiter or hiring manager, increasing your prospects of reaching the interview stage. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Main sections of a sales and marketing CV

Your approach to creating your winning sales and marketing CV will differ depending on your experience, your seniority and the details listed in the job description.

However, no matter where you are in your career, a sales and marketing CV must present a clear, compelling narrative of your professional journey. To help you build that story, we’ll now break down the document piece-by-piece—from the initial contact header to your most significant career milestones.

CV Header

Start your sales and marketing CV with a professional-looking header that includes all the relevant contact information. This usually includes your name, your email address, your phone number and your location, but not your full address. Additionally, consider adding a URL to your LinkedIn profile if you have one. This can help the reader to quickly access further information about your career and credentials that you haven't been able to add to your CV.

For UK applications, it's not usually a good idea to add a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the selection process and, as such, are often discouraged in job adverts under the terms of the Equality Act 2010.

CV Summary or Objective

The first section below your CV header is typically your CV summary. This short paragraph outlines some of your key skills, achievements and experience, so employers can quickly get an impression of whether you have the right credentials for the sales and marketer job. While a CV summary showcases your key skills and achievements in the context of your career to date, a CV objective provides an alternative approach. It focuses instead on your ambitions for the future, making it ideal for junior candidates without much work experience.

For either a CV summary or an objective, aim for a length of two or three sentences. Showcase a few key skills, personal qualities and career achievements or ambitions, always reviewing the job description as you write, to show how you fulfil the requirements of the role.

An effective summary will include brief reference to one or two of your strongest skills, ensuring they reflect the skills listed in the job description. It's important to make your skills and qualities feel unique to you, and show how you've used them to positive effect in your career to date. Find an example below of a positive sales and marketing CV summary, characterised by evidence to support your claims and well-structured, easy-to-read sentences.

The CV summary above contains various red flags and things to avoid. While the differences are subtle, they can make all the difference. There are several factors that could make your summary less engaging. These include using long, poorly-structured sentences, failing to add evidence of your impact, being too generic with the skills you mention and not adapting your CV summary to specifically respond to the job description.

Work History

A CV's work experience section is usually its most important element. Employers tend to value the work experience section, as it shows evidence of how you've put your relevant skills to good use in your career to date. Always tailor this section of your CV, focusing on keywords and phrases that match the job description, so employers can assess how you might put the same skills and qualities to good use in the future.

This section should contain a list of your most relevant previous jobs in the last 10 or 15 years. Add the job title, the name of the employer, its location and your dates of employment. Include detail in bullet points, outlining the skills you used in the role and the impact they made.

Standing out with your CV work experience section means using action verbs and measurable outcomes to show the impact you made. You'll want to outline a progression in your skills development, and list evidence of the value you added. Here's an example of best practice in a sales and marketing CV work experience section:

The example above shows what not to do with your sales and marketing CV work experience section. A poor work experience section might look more like a generic list of responsibilities rather than an account of how you've used your skills to positive effect in previous roles. It might also include old or irrelevant job entries and lack tailoring to the job description.

Education

In your education section you'll want to list your highest and most recent qualifications, particularly if they're a requirement for the role.

For careers as a sales and marketer, you don't generally need a specific degree. However, it can still be useful to include relevant certifications, training or formal qualifications in your CV's education section, even if these aren't requested by the employer. These could include HubSpot Inbound Marketing Certification, or any training that shows your skills development in SEO optimisation techniques or CRM software proficiency.

Your education section should contain only the qualifications that you consider most relevant to the role. List them in reverse-chronological order, starting with the most recent and working back from there. For each qualification, add its name and level, the awarding body or institution, its location (if necessary) and your dates of attendance or graduation. If you want to emphasise your education in your CV, include bullet points showing specialist areas of study, projects, awards, society memberships or anything else that helps show you've got the necessary skills for the job.

It may also be useful for you to add any specialist industry qualifications, certifications or licences that you might require for the role. If you choose to add these, remember also to add an expiration date, if the licence requires renewal in the future.

Skills

A CV's skills section is the place to show the reader, in an easily accessible format, that you have the necessary skills for the job. Read the job description to understand the most essential skills, and create a list of both hard and soft skills, ensuring you include some of your strongest, most unique characteristics and qualities to set you apart from the competition. In a sales and marketing CV, focus on the most relevant and essential skills in your skills portfolio, such as communication and SEO optimisation techniques, to show you're qualified for the sales and marketer position and to put you in a strong position to progress.

Hard Skills

Hard skills refer to the technical and specialist skills required for the everyday duties of the job. They might include specialist knowledge, or the use of certain software and equipment. You can gain these skills through study, training or industry experience, and they might require a licence or certification. For sales and marketer roles, hard skills from your career experience, such as lead generation expertise, and SEO optimisation techniques tend to be prioritised by employers and recruiters. After reviewing the job description, compile a list of four or five key hard skills for your sales and marketing CV to show you're capable of carrying out the duties required for the role.

The best hard skills section would be based around skills listed as 'essential' or 'required' in the job description. To give yourself the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer, and your hard skills list should reflect this.

The following section highlights skills that are commonly listed under hard skills in a sales and marketing CV:

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. The world of work is evolving at a rapid pace, changing the types of hard skills required for many roles, and therefore rendering soft and transferable skills more valuable than ever. Soft skills are also extremely valuable for junior and entry-level roles, where candidates aren't necessarily expected to have a wealth of relevant work experience.

As with your sales and marketing CV hard skills list, review the job description to learn the key soft skills for the role. Include the best soft skills that you can provide evidence for throughout your CV. Aim to add up to five soft and transferable skills, including a mix of the most essential skills from the job description, together with some skills that make you stand out as a unique and compelling candidate.

Below is a selection of soft skills regularly featured in a sales and marketing CV.

Languages

If you speak any languages in addition to your mother tongue, you might want to include them in your sales and marketing CV as a languages section. These can be valuable for your application, whether languages are specified as a requirement in the job description or not. Under this section, list any foreign languages you speak to a professional standard, with an indicator of your competency level for each.

The ways to indicate your foreign language skills depend on the level of detail you want to provide. They include assigning a basic descriptive word, such as:

• English: Fluent
• Spanish: Intermediate

You might wish to use an internationally recognised standard for your language skills, such as the Common European Framework of Reference (CEFR). This divides your language skills into the following categories:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications, Training and Licences

If you've invested your time and resources into gaining extra qualifications beyond the minimum requirements for the role, you could highlight these in a certifications section. Having a separate section can draw more attention to your training, and show employers your proactive, motivated mindset towards professional development, which could be a key asset. In addition, the certifications section can be a valuable addition to your sales and marketing CV if you're applying for a role that cites certain certifications or licences as a necessity in the job description. These might include roles where the use of specialist software or equipment forms part of your everyday duties.

Here are some key examples of certifications and licences that you could add to your CV for sales and marketer positions:

Additional Sections

Including optional sections in addition to the core elements of your sales and marketing CV can help you provide further evidence of your suitability for the role. If you're struggling to show all the necessary skills for the job through your work experience or other core sections, optional sections can give your CV the boost it needs to progress you to the interview stage. This could be particularly helpful for entry-level candidates or career changers.

You’ll find more in-depth guidance on structuring your CV in our career resources, designed to help you present your skills as effectively as possible.

Hobbies and Interests

If you have any hobbies and interests that can showcase skills relevant to the job description, it might be worth including them. In addition, this section is the ideal way to show aspects of your personality that might not otherwise shine through in your CV, helping to offer a point of difference compared to other candidates. However, a hobbies and interests section will only make an impact with the reader if the skills you showcase are relevant to the role. As such, only include this section if it helps you fulfil requirements of the role that you've been unable to show elsewhere.

Awards and Achievements

Creating a list of your key career achievements can be an effective way of drawing attention to the things you're most proud of from your career. If you've won any awards or achieved any key milestones in your career to date, you might want to mention them here.

Volunteering

Another alternative to showcasing your skills and experience through work experience is by adding a volunteering section. This can give you a valuable showcase of your skills, particularly if you're a junior candidate or career changer without much relevant work experience. In your volunteering section, use a similar structure to your work experience section.

Add your job title or a description of the volunteer role, the organisation name, its location and the dates you volunteered (start and end date). Under this, add bullet points to show the skills you used, and evidence of how they contributed to positive achievements for the organisation.

Best action verbs for an engaging sales and marketing CV

Adding strong action verbs to the bullet points in your CV's work experience section is a great way to focus on the key skills required for the job, while showing the impact you've made. Start each bullet point with an action word that reflects the job description, so the reader can easily identify your best qualities. You'll also want to back up any action verbs you're using with quantifiable evidence that showcases the value you added for previous employers. Use the past tense for action verbs that describe previous roles, with the present tense for any current responsibilities and achievements.

Sales and marketing CV sample

Now that you're aware of the key steps to creating a winning sales and marketing CV, you can review a complete example to see how a final CV looks:

If you want a sneak preview of what your one-page, fully designed and finalised CV might look like, see our completed examples.

Guide to making your CV ATS compatible

Applicant tracking systems (ATS) are becoming more and more integral to the recruitment process for many employers. These systems ease the burden of the recruitment process by performing various tasks, including scanning and ranking CVs based on their likely fit to the job description. By assuming this role in the recruitment process, ATS apps can reduce the amount of time employers need to spend reviewing CVs. With hundreds of applications for a single vacancy becoming increasingly commonplace, this increased efficiency is extremely valuable for employers.

The increasing usage of ATS apps by recruiters and employers means it's critical to adapt and prepare your applications to successfully navigate this stage of the selection process. Following the tips below will give you everything you need for an ATS-compatible CV:

• Include keywords and phrases that match the job description, making it easy for ATS apps to identify a strong fit for the role.
• Use clear, conventional CV headings to make your CV easier to navigate, including 'work experience', 'education' and 'skills'.
• Choose a standard CV layout that avoids the use of any special design elements that might make your CV less compatible with ATS scanning software.
• Select a font that increases the readability of your CV, such as popular serif and sans serif fonts, between the sizes of 10 and 12 for main text and 14 and 16 for headings.
• Use bullet points in place of full sentences and paragraphs. This can reduce the overall length of the document, make the keywords stand out and make it easier for ATS apps to scan.

It's easy to get overwhelmed by the steps to creating an ATS-compatible sales and marketing CV, but a few small changes can make a big difference. To smooth the process, use one of our expert-designed, ATS-optimised CV templates to increase your chances of success at this stage of the screening process.

Key takeaways for success with your sales and marketing CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Use a CV format that reflects your experience levels, and emphasise your skills and achievements throughout your CV, to show employers you've got the required skills and experience for the job.

Finally, creating your CV using one of Jobseeker's expert-designed CV templates can give your application the edge, placing you among the leading candidates and positioning you for success with your job applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Trends