Digital Marketing CV Example

If you write a digital marketing CV that's more professional and engaging, it will help you progress through the ATS screening stage. Ultimately, it will also give you the best chance to impress the hiring manager, which will boost your prospects of reaching the interview stage. We’ll now go through the key sections of a CV and explain how to write them strategically.

Standard digital marketing CV sections

Your digital marketing CV writing strategy may vary significantly according to numerous factors, such as your previous experience, your seniority and the requirements in the job description.

At the end of the day, though, a digital marketing CV is just a way to tell the story of how you’ve grown in your career. Regardless of your experience level, you want that progression to feel seamless and easy to follow for recruiters. To help you get there, we’re going to walk through each part of the CV step-by-step, starting with the basics in your header and working our way through to your professional achievements.

CV Header

Kick off your digital marketing CV with a header listing the essential contact information such as your name, email address, phone number and location. You don't typically need to include your full address. Incorporate design elements that set the tone and design language of your document. Additionally, including your LinkedIn profile as a URL can be useful, as it will help the reader to quickly and easily access further information about your career and credentials.

For UK applications, it's not usually a good idea to add a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the selection process and, as such, are often discouraged in job adverts under the terms of the Equality Act 2010.

CV Objective

Under your header, write a brief CV summary or CV objective, outlining a few of your key skills, qualities and achievements. This short paragraph can help employers to quickly assess your suitability for the role, setting the tone for your digital marketing CV. As an alternative to the CV summary, you might wish to write a CV objective. This serves a similar purpose, but instead of focusing on your experience, it highlights you career ambitions and objectives.

Whether you choose to write a summary or an objective, aim for a length of two or three sentences, introducing your key skills, unique qualities and key achievements or ambitions, making sure they reflect what's included in the job description.

The most effective way to approach a CV summary is to focus on one or two key skills that reflect the requirements of the job description and show how you've used them to create positive outcomes for previous employers. You'll also want to showcase your unique personal strengths, and touch on how they've contributed to your career progression up to now. Find an example below of a positive digital marketing CV summary, characterised by evidence to support your claims and well-structured, easy-to-read sentences.

The digital marketing CV summary above gives you an idea of what to avoid. The differences are subtle, yet significant. An ineffective summary might be vague or generic, failing to highlight specific personal qualities that help you stand out and failing to address the requirements specified in the job description. They might also lack firm evidence of your skills, and be structured with long, hard-to-read sentences.

Work Experience

A CV's work experience section is usually its most important element. Employers will want to see how you've developed relevant skills in previous roles, and how you've put them to good use in successful projects and career achievements. Remember, it's essential to tailor this section to match the job description, including keywords and phrases to help employers see how you'll fit the role, and how you might put the required skills to good use in the future.

List only relevant previous jobs, and add your job title, the name of the employer, its location and your dates of employment. Under this, write several bullet points showing employers how your skills and key qualities contributed to positive outcomes.

Standing out with your CV work experience section means using action verbs and measurable outcomes to show the impact you made. You'll want to outline a progression in your skills development, and list evidence of the value you added. Here's an example of best practice in a digital marketing CV work experience section:

Take a look at a less strong digital marketing CV work experience section above. A poor work experience section might look more like a generic list of responsibilities rather than an account of how you've used your skills to positive effect in previous roles. It might also include old or irrelevant job entries and lack tailoring to the job description.

Education

In your education section you'll want to list your highest and most recent qualifications, particularly if they're a requirement for the role.

To be eligible for digital marketing professional positions, you typically need to have a relevant university degree, and include it in your CV. If you have a Bachelor of Arts (HONS) in Digital Marketing or another related degree that qualifies you for the role, you should definitely mention it in your CV, along with any other degrees or qualifications that highlight your most relevant skills, such as SEO keyword research mastery or PPC campaign management proficiency.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each qualification, add its name and level, the awarding body or institution, its location (if necessary) and your dates of attendance or graduation. If you want to emphasise your education in your CV, include bullet points showing specialist areas of study, projects, awards, society memberships or anything else that helps show you've got the necessary skills for the job.

Specialist licences or certifications can also be a valuable addition to your CV's education section. If these are essential for the job and are referenced in the job description, it's a good idea to include them here rather than further down your CV. Include any expiration or renewal dates for certifications, if applicable.

Key Skills

In your CV skills section, include a combination of the key hard and soft skills you possess, that make you a suitable candidate for the position. Make sure your skills list reflects the requirements specified in the job description, and include a few skills that are unique to you, and help set you apart from the pack. For a digital marketing CV, it's essential to include relevant skills for the role that match your skill set, such as analytical thinking and PPC campaign management proficiency, to impress the reader and show you're qualified for the digital marketing professional position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For digital marketing professional jobs, critical hard skills you've gained in your career can include email marketing automation knowledge, and PPC campaign management proficiency. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.

You'll want to include a list of hard skills that closely matches the skills listed as 'essential' or 'desirable' in the job description, while also reflecting your own strongest technical skills.

Review the examples below to understand which skills are often added to the hard skills section of a digital marketing CV.

Soft Skills

Your soft skills list should contain a list of your personal strengths that make you suitable for the role, and a good fit for the team and the organisation. In contrast to hard skills, these tend to be transferable and applicable to different roles and levels. Owing to the rapidly evolving nature of the work landscape, soft skills are growing in importance for a number of roles and industry sectors where technology is replacing hard skills. Additionally, soft skills are particularly valuable for junior and entry-level candidates, who might not have much work experience but have the right building blocks for a successful career.

Adopt the same approach as you did with your hard skills list, reviewing the job description to understand the requirements, before assessing which soft skills you can provide evidence for throughout your digital marketing CV. Craft a list of up to five key soft and transferable skills that reflect the job description, while also including some of your strongest, most unique skills to stand out from the crowd.

Here are typical soft skills candidates include in a digital marketing CV.

Foreign Languages

Including a section on language skills can be beneficial, if you speak at least one language to a reasonable level of competency, in addition to your mother tongue. This is true even if language skills aren't a requirement for the role, as foreign language abilities often correlate to other valuable soft skills. Within this section, list the foreign languages you speak to a reasonable degree of competence, together with an indicator of your skill levels.

There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:

• English: Fluent
• Spanish: Intermediate

You might choose to adopt an international standard framework for languages, such as the Common European Framework of Reference (CEFR). This assigns a standardised level to your language skills, for example:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications and Training

If you've invested your time and resources into gaining extra qualifications beyond the minimum requirements for the role, you could highlight these in a certifications section. It's often beneficial to include it as it can illustrate a positive attitude towards self-improvement and professional development, as well as a proactive mindset. All these qualities will appeal to most employers and decision-makers. Furthermore, the CV certifications and training section is a great showcase for official licences and certifications when applying for roles where these are a key requirement listed in the job description. These could include positions where the use of specialist software and equipment is a routine part of your everyday responsibilities.

Here is a list of some key certifications and licences that can be particularly useful for digital marketing professional applications:

Optional Sections

Including optional sections in addition to the core sections of your digital marketing CV can help you to show employers you're a strong candidate for the job. Consider adding optional sections if you're unable to show all the necessary skills for the job through work experience, but could show them through extracurricular activities and other areas of life. This could be especially relevant if you're a junior candidate, or if you're changing careers.

If you're curious about other ways to make your CV more effective, our career resources will help you strengthen your application.

Hobbies and Interests

Your hobbies and interests can be a useful way of showcasing additional skills that are relevant to the job description, but that you haven't been able to prove via your work experience. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, it's important to only mention hobbies and interests that are relevant, or related to, the role you're applying for. If your hobbies don't help you to show skills required for the role, that are missing elsewhere in your CV, it's best to leave this section out.

Career Achievements

Creating a list of your key career achievements can be an effective way of drawing attention to the things you're most proud of from your career. In your list, add any awards you've won, industry recognition or key career milestones that tell a story about your suitability for the role and place you ahead of other candidates.

Voluntary Roles

Another valuable optional section for your CV is volunteering. This section can offer a great alternative showcase for your skills and experience, if you don't have much relevant work experience. Consider adding this section if you have any relevant unpaid experience, either as a junior candidate or a career changer. In your volunteering section, use a similar structure to your work experience section.

Add your job title or a description of the volunteer role, the organisation name, its location and the dates you volunteered (start and end date). Under this, add bullet points to show the skills you used, and evidence of how they contributed to positive achievements for the organisation.

Most effective action verbs for a digital marketing CV

Starting each of your work experience bullet points with strong action verbs is a great way to showcase your key skills and qualities, and demonstrate the impact they've had in your career to date. Start each bullet point with a verb linked to the skills required in the job description, to add focus to your work experience section and make it easy for the reader to identify your strengths. Always remember to back up any action verbs you use with evidence that shows the impact it made and the achievements that it led to. Use past tense for action verbs that describe previous roles, and present tense for your current position.

Full example of digital marketing CV

Now we've shown you everything that needs to go into your digital marketing CV, we can take a look at how it comes together in its final form in the following example:

To see how your CV might look after finalising its design and layout, take a look at our CV examples.

How to optimise your CV for ATS screening

Applicant tracking systems (ATS) are a valuable tool for many recruiters and employers, helping them manage the recruitment process by scanning and assessing CVs based on their likely fit to the job description. By assuming this role in the recruitment process, ATS apps can reduce the amount of time employers need to spend reviewing CVs. With hundreds of applications for a single vacancy becoming increasingly commonplace, this increased efficiency is extremely valuable for employers.

With ATS apps becoming more prominent, it's essential for candidates to optimise their CVs to increase their chances of passing the initial screening stage. You can read a list of the top tips for ATS optimisation below:

• Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
• Use standard CV headings that clearly identify each section, such as 'work experience', 'education' and 'skills'.
• Choose a standard CV layout that avoids the use of any special design elements that might make your CV less compatible with ATS scanning software.
• Select a font that's widely used and maximises readability, including popular serif and sans serif fonts between size 10 and 12 for body text, and 14 and 16 for headings.
• Use bullet points instead of writing full sentences, to reduce the overall length of your CV, make it more keyword-dense and help ATS apps to scan it more easily.

It might seem like there's a lot to remember when it comes to making an ATS-compatible CV, but taking care with this stage can really improve your chances of success. To make the process as easy as possible, use one of our expert-designed, ATS-optimised CV templates and boost your chances of success.

Key takeaways for a winning digital marketing CV

To grab the attention of the reader with your CV, tailor it to the exact specifications of the job description, incorporating keywords and phrases that match the employer's requirements. Use a CV format that reflects your experience levels, and emphasise your skills and achievements throughout your CV, to show employers you've got the required skills and experience for the job.

Finally, building your CV using Jobseeker's HR-approved CV templates can help to catch the eye of recruiters and hiring managers, making your application stand out and giving you the best chance of gaining your dream job.

Citations:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Statistics