Public Relations CV Example

A meticulously crafted, tailored public relations CV gives your application the best chance of passing the ATS screening stage, impressing the hiring manager and progressing to the interview stage. Let’s break down the core components of a CV and examine how to build them effectively.

Standard public relations CV sections

Your strategy for writing a public relations CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

However, at any stage of your career, a public relations CV serves as a professional biography that must clearly illustrate your career trajectory. To help you tell that story effectively, we will now break down the document piece-by-piece, starting with your contact header and moving through the key pieces of your professional path.

CV Header

At the top of your public relations CV, add a header that establishes the design language of the document. Include the necessary contact information: your full name, email address, phone number and location. It's not typically necessary to include your full address. Additionally, add your LinkedIn profile, if this is in use and up-to-date. A well-utilised LinkedIn profile can give further information to the reader about your skills, experience, industry knowledge and career achievements.

When you're applying for jobs in the UK, it's generally not advisable to include a photo or more personal details than are strictly necessary, such as your age, gender, ethnicity or nationality. Including these can jeopardise the recruitment process by introducing bias, and can fall foul of the Equality Act 2010.

CV Objective

Under your header, write a brief CV summary or CV objective, outlining a few of your key skills, qualities and achievements. This short paragraph can help employers to quickly assess your suitability for the role, setting the tone for your public relations CV. A CV summary focuses on your key skills and achievements, while a CV objective provides an alternative approach, showcasing your career ambitions and how the role fits with these. This makes a CV objective ideal for entry-level candidates.

In your summary or objective, write two or three sentences introducing your key skills, unique qualities and career achievements, making sure they match the key requirements listed in the job description.

An effective CV summary will focus on a few of the key skills required for the role and show how you've put them to good use in your career to date. You'll want to give the reader a good impression of your unique qualities and briefly provide evidence of their impact in previous roles. Below you'll find an example of a strong public relations CV summary.

The CV summary above contains various red flags and things to avoid. While the differences are subtle, they can make all the difference. Common mistakes that lead to an ineffective summary include a lack of quantifiable experience, vague statements or failing to tailor your summary to the job description. Long, rambling sentences that lack structure can also make your summary harder to read.

Work History

The work experience section of a CV is usually the most important part. Employers look for evidence of how you've developed and used your skills to good effect in your career to date, as an indication of your likely future performance. It's crucial to tailor your work experience section to match the requirements listed in the job description, using keywords and phrases so employers can easily see how well you fit the role and organisation.

Add your most relevant previous jobs, including the job title, the name of the employer, its location and the dates you worked there. Below each entry, include several bullet points showcasing your skills and explaining how you used these to achieve positive results.

What differentiates one CV work experience section from all the others is the use of action verbs and quantifiable evidence in your bullet points. It should showcase how your actions led to positive outcomes for the employer, and show a progression in your skills throughout your career. See below for an example of how to put the work experience section best practice into action:

Above you'll find a less effective example of a public relations CV work experience section. An unengaging work experience section could be too generic, focusing too much on day-to-day duties rather than skills and achievements. It could also fail to address the job description or lack evidence to show the impact you've made in your career to date.

Education and Qualifications

In your education section you'll want to list your highest and most recent qualifications, particularly if they're a requirement for the role.

For working in public relations specialist positions, it's essential to have a relevant university degree, and as such, you'll want to feature it in your CV. Include your Bachelor of Arts in Public Relations or another related degree that qualifies you for the role, in your CV, along with any other degrees or qualifications that highlight your strongest key skills, including crisis communication planning or press release writing techniques.

Your education section should contain only the qualifications that you consider most relevant to the role. List them in reverse-chronological order, starting with the most recent and working back from there. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.

Specialist licences or certifications can also be a valuable addition to your CV's education section. If these are essential for the job and are referenced in the job description, it's a good idea to include them here rather than further down your CV. Include any expiration or renewal dates for certifications, if applicable.

Skills

A CV's skills section is the place to show the reader, in an easily accessible format, that you have the necessary skills for the job. Read the job description to understand the most essential skills, and create a list of both hard and soft skills, ensuring you include some of your strongest, most unique characteristics and qualities to set you apart from the competition. For a public relations CV, it's essential to include relevant skills for the role that match your skill set, such as adaptability and crisis communication planning, to impress the reader and show you're qualified for the public relations specialist position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For public relations specialist jobs, critical hard skills you've gained in your career can include social media analytics proficiency, and crisis communication planning. Firstly, check the job description, then add four or five key hard skills in your CV that help the employer to decide if you're a good fit for the role.

You'll want to include a list of hard skills that closely matches the skills listed as 'essential' or 'desirable' in the job description, while also reflecting your own strongest technical skills.

The following section highlights skills that are commonly listed under hard skills in a public relations CV:

Soft Skills

In your soft skills list, add any personal qualities and transferable skills that show you'll be a good fit for the role, you'll settle in well with the organisation and you'll complement other team members. Soft skills are typically more transferable and applicable to different roles than hard and technical skills. As a result of rapid technological changes to modern ways of working, soft skills are becoming more and more valuable to employers. Soft skills can also be particularly useful for junior or entry-level roles where candidates haven't had the time or career experience to develop hard skills and notable achievements.

Just like the hard skills section, begin by reviewing the job description to learn the most desirable soft skills to include in your public relations CV. Only add soft skills that you can provide evidence for throughout your CV. Create a list of four or five transferable skills, combining the most essential skills from the job description with the skills that help you to stand out as a unique and compelling candidate for the position.

Here are typical soft skills candidates include in a public relations CV.

Languages

Adding foreign language skills to your public relations CV can be a valuable addition that reflects well on you as a candidate. Even if language skills aren't listed as a requirement in the job description, if you speak a foreign language, it can be beneficial to add it to your CV. List any foreign languages you speak, together with an indication of your proficiency level.

The methods for indicating your foreign language skills on your CV include assigning a basic descriptive word, such as:

• English: Fluent
• Spanish: Intermediate

You could otherwise use an internationally recognised language standard, such as the Common European Framework of Reference (CEFR). This assigns your language skills a standardised level of competence, as follows:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications and Licences

To showcase additional qualifications and training beyond the basic requirements for the role, consider adding a certifications section to your CV. If you've been proactive in pursuing professional development opportunities throughout your career, it's worth showcasing them. Not only do they make you more qualified, they also show a proactive and motivated mindset. Furthermore, if there are any necessary certifications or licences for the job, this CV section takes on even more importance. If you're applying for a technical role or a position that involves the use of specialist software or equipment, these might make it more necessary to include a section showcasing your training.

Here is a list of some key certifications and licences that can be particularly useful for public relations specialist applications:

Additional Sections

In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary public relations specialist skills. If you're unable to show you have all the necessary skills for the job through your work experience, optional sections can be a valid way of providing further evidence of your suitability, to give you the chance of gaining an interview. If you're an entry-level candidate or a career changer, optional sections can be particularly valuable.

Explore our career resources for practical strategies to make your CV stand out and move you closer to landing an interview.

Hobbies and Interests

Hobbies and interests are a legitimate way to showcase your skills, if you have any hobbies relevant to the role. Additionally, this section gives you the chance to show employers different facets of your personality and interests beyond work, which can help them to differentiate you from other applicants. However, only mention hobbies and interests that are relevant to the role, and that help you prove skills that you haven't been able to show in your work experience or other CV sections.

Awards and Achievements

Listing your key career achievements in a distinct section can be an effective way of drawing attention to them. Add any awards you've won or career milestones you've reached, so employers can easily see the impact you've made in your career to date.

Volunteer Roles

Listing any previous voluntary work is another useful way of showing you have the necessary skills and experience for the job. If you don't have much relevant work experience, either because you're a junior candidate or you're changing jobs from an unrelated field, volunteering can provide valuable examples of your skills in action. Structure your volunteering section the same as your work experience section.

Add your job title or the name of the volunteer role, the organisation, its location and the dates you volunteered. Also add some bullet points outlining your skills and experience in the role, as well as any key achievements.

Top action words to use in a public relations CV

Adding strong action verbs to the bullet points in your CV's work experience section is a great way to focus on the key skills required for the job, while showing the impact you've made. Start each bullet point with an action word that reflects the job description, so the reader can easily identify your best qualities. Remember to always back up the action verbs you use with quantifiable evidence that shows the impact you made. You can use past tense for any action verbs describing previous jobs, with present tense for action verbs to describe your current role and responsibilities.

Example of a public relations CV

Now that you're aware of the key steps to creating a winning public relations CV, you can review a complete example to see how a final CV looks:

To get an idea of how your completed, one-page CV will look once its been fully designed, see our selection of CV examples.

Guide to making your CV ATS compatible

Employers and recruiters now routinely use applicant tracking systems (ATS) to ease the burden of the selection process. One of the key functions of these systems is CV screening, which reviews CVs and ranks them based on their likely fit for the role. This saves recruiters and hiring managers the time and effort of reading every CV in detail. With many vacancies often receiving hundreds of applications, ATS software can really relieve the burden on hiring teams and free them up to focus only on the most suitable candidates.

With ATS apps becoming more prominent, it's essential for candidates to optimise their CVs to increase their chances of passing the initial screening stage. You can read a list of the top tips for ATS optimisation below:

• Include keywords and phrases from the job description that are easy for ATS apps to identify, and help make you appear a strong fit for the role.
• Use standard CV headings that clearly identify each section, such as 'work experience', 'education' and 'skills'.
• Choose a standard CV layout that avoids the use of any special design elements that might make your CV less compatible with ATS scanning software.
• Select a widely-used font in either serif or sans serif style, with a font size between 10 and 12 for body text and 14 and 16 for heading text.
• Use bullet points instead of writing full sentences, to reduce the overall length of your CV, make it more keyword-dense and help ATS apps to scan it more easily.

There are lots of things to think about when crafting an effective, engaging public relations CV, but ATS compatibility is something that's easy to overcome. Use one of our expert-designed, ATS-compatible CV templates and remove the stress from creating a CV that puts you in the frame for the role.

Key takeaways for your public relations CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Choose the most fitting CV format for your experience level, and focus on showcasing how you've developed the necessary skills for the role, and used them to positive effect in previous roles.

Finally, using a clean, professional CV template like those offered by Jobseeker, can help your CV stand out among its competitors and give you the best chance of success with your applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Statistics