Copywriter CV Example

If you write a copywriter CV that's more professional and engaging, it will help you progress through the ATS screening stage. Ultimately, it will also give you the best chance to impress the hiring manager, which will boost your prospects of reaching the interview stage. Next, we’ll go through the primary sections of a CV and explain how to construct them strategically while leaving room for personality and style.

Main copywriter CV sections

How you approach writing your copywriter CV will vary according to your experience, your level and the details outlined in the job description.

At the end of the day, though, a copywriter CV is just a way to tell the story of how you’ve grown in your career. Regardless of your experience level, you want that progression to feel seamless and easy to follow for recruiters. To help you get there, we’re going to walk through each part of the CV step-by-step, starting with the basics in your header and working our way through to your professional achievements.

CV Header

Kick off your copywriter CV with a header listing the essential contact information such as your name, email address, phone number and location. You don't typically need to include your full address. Incorporate design elements that set the tone and design language of your document. If you have a LinkedIn profile, consider adding a URL to this in your header, to help the reader easily find more information on your career and credentials.

For jobs in the UK, a personal photo is usually not required on your CV. That, along with any other personal details such as age, gender, ethnicity and nationality, are generally discouraged under the terms of the Equality Act 2010, which aims to reduce and eliminate discriminatory practices, such as recruitment bias.

CV Objective

Under your header, write a brief CV summary or CV objective, outlining a few of your key skills, qualities and achievements. This short paragraph can help employers to quickly assess your suitability for the role, setting the tone for your copywriter CV. A CV summary focuses on your key skills and achievements, while a CV objective provides an alternative approach, showcasing your career ambitions and how the role fits with these. This makes a CV objective ideal for entry-level candidates.

For either a CV summary or an objective, aim for a length of two or three sentences. Showcase a few key skills, personal qualities and career achievements or ambitions, always reviewing the job description as you write, to show how you fulfil the requirements of the role.

An effective CV summary will focus on a few of the key skills required for the role and show how you've put them to good use in your career to date. You'll want to give the reader a good impression of your unique qualities and briefly provide evidence of their impact in previous roles. Below you'll find an example of a strong copywriter CV summary.

The CV summary above contains various red flags and things to avoid. While the differences are subtle, they can make all the difference. Common mistakes that lead to an ineffective summary include a lack of quantifiable experience, vague statements or failing to tailor your summary to the job description. Long, rambling sentences that lack structure can also make your summary harder to read.

Work Experience

A CV's work experience section is usually its most important element. Employers tend to value the work experience section, as it shows evidence of how you've put your relevant skills to good use in your career to date. Ensure you tailor your work experience section to reflect the job description and show you meet all the essential requirements. This means picking out skills and qualities as keywords and reflecting them back in your work experience bullet points, so employers can assess your likely fit for the role.

List only your most relevant jobs, and go back up to 10 or 15 years, depending on your experience levels. List your job title, the name of the employer, its location and the dates you worked there. Also include bullet points for each entry, highlighting how you used your skills to add value for the employer.

What differentiates an excellent work experience section from an average one is the use of action verbs and quantifiable evidence, showing how your actions led directly to positive results in previous roles. You'll also want to show how you've added relevant skills and increased your impact throughout your career progression. Take a look at an example of a strong copywriter CV work experience section below.

Above you can see an example of what not to do with your copywriter CV work experience section. The work experience section could fail to make an impression if it's too generic, focuses on older or irrelevant roles or lacks tailoring to the job description. It's also important to avoid focusing too much on responsibilities that don't tell the reader anything of the value you added to the role.

Professional Portfolio

In some instances, it can be a good idea to provide a link to a career portfolio or work samples in your CV

Portfolios are most common for creative roles or positions with an emphasis on visual, aesthetic work, but you can actually include any type of work in a portfolio, as long as you can showcase it online. There are several approaches to adding your work samples to your CV. You could add a link to an externally hosted portfolio, either in its own section or in your CV header. Alternatively, you could add links to separate work examples hosted either on a company website (such as case studies), or on your LinkedIn profile.

Education

Your education section should showcase your most recent and highest qualifications, paying particular attention to anything that's specifically required for the role.

For working in copywriter positions, it's essential to have a relevant university degree, and as such, you'll want to feature it in your CV. Include your Bachelor of Arts in English Language and Literature or another related degree that qualifies you for the role, in your CV, along with any other degrees or qualifications that highlight your strongest key skills, including content management system proficiency or Google Analytics data analysis.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.

You might also wish to add specialist qualifications, certifications or licences that are required for the role. If you add any of these, include the expiry date, if the qualification requires renewal in the future.

Skills

The skills section of a copywriter CV provides space for showcasing the key skills and qualities that set you apart as a candidate. You'll want to only include the most relevant skills, so review the job description and list hard and soft skills that match the requirements, while reserving some space to mention your own unique characteristics. For a copywriter CV, it's essential to include relevant skills for the role that match your skill set, such as attention to detail and content management system proficiency, to impress the reader and show you're qualified for the copywriter position.

Hard Skills

Hard skills refer to the technical and specialist skills required for the everyday duties of the job. They might include specialist knowledge, or the use of certain software and equipment. You can gain these skills through study, training or industry experience, and they might require a licence or certification. For copywriter positions, hard skills that match your abilities, such as content management system proficiency, and Google Analytics data analysis tend to be valued by recruiters and hiring managers. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.

The ideal hard skills section will feature the most essential hard skills from the job description, while closely reflecting your own best technical abilities. The closer your strongest skills are to matching the job description, the higher your chances of success.

Review the examples below to understand which skills are often added to the hard skills section of a copywriter CV.

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. The world of work is evolving at a rapid pace, changing the types of hard skills required for many roles, and therefore rendering soft and transferable skills more valuable than ever. Soft skills are also extremely valuable for junior and entry-level roles, where candidates aren't necessarily expected to have a wealth of relevant work experience.

Just like the hard skills section, begin by reviewing the job description to learn the most desirable soft skills to include in your copywriter CV. Only add soft skills that you can provide evidence for throughout your CV. Your soft skills list should reflect the job description as closely as possible, while also reflecting your strongest, unique talents and personal qualities. Aim for a list of around five key skills.

The section below provides an overview of soft skills often highlighted in a copywriter CV.

Certifications and Training

If you have extra qualifications beyond the basics of what's expected or required for the role, you might want to include a separate certifications section in your CV. Having a separate section can draw more attention to your training, and show employers your proactive, motivated mindset towards professional development, which could be a key asset. Furthermore, a certifications section is particularly valuable if you're applying for a role that sets out required certifications or licences in the job description. These might include technical roles that require the use of specialist software or equipment.

Here is a list of some key certifications and licences that can be particularly useful for copywriter applications:

Language Skills

If you speak a foreign language, it can be beneficial to include a languages section on your copywriter CV. Whether languages are a requirement of the job description or not, if your CV lists additional languages, this typically reflects well on you as a candidate. Under this section, list any foreign languages you speak to a professional standard, with an indicator of your competency level for each.

There are a few acceptable ways of citing your foreign language proficiency levels. The simplest way is to assign a basic descriptive word to indicate your skills, such as:

• English: Fluent
• Spanish: Intermediate

Alternatively, use an internationally recognised framework for languages, such as the Common European Framework of Reference (CEFR). This gives your language skills a standardised competence indicator, as follows:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Additional Sections

Including optional sections in addition to the core elements of your copywriter CV can help you provide further evidence of your suitability for the role. If you're unable to show you have all the necessary skills for the job through your work experience, optional sections can be a valid way of providing further evidence of your suitability, to give you the chance of gaining an interview. If you're an entry-level candidate or a career changer, optional sections can be particularly valuable.

Explore our career resources for practical strategies to make your CV stand out and move you closer to landing an interview.

Hobbies and Interests

If you have any hobbies and interests that can showcase skills relevant to the job description, it might be worth including them. In addition, this section is the ideal way to show aspects of your personality that might not otherwise shine through in your CV, helping to offer a point of difference compared to other candidates. However, only mention hobbies and interests that are relevant to the role, and that help you prove skills that you haven't been able to show in your work experience or other CV sections.

Career Achievements

Compiling your key career achievements into a single list is an effective way of making your CV more readable at a glance. If you've been awarded any prizes or accolades, or reached any key career milestones, these can all help to show you have the required status and experience for the role.

Voluntary Work

Another way of showing employers your skills and experience is through volunteer roles. If you're struggling to show you have the necessary credentials through your work experience, volunteering can provide valuable examples of how you've put your skills into action. Approach your volunteering section in much the same way as your work experience section.

For each entry, include a job title or description of your role, the organisation, its location and the dates you volunteered. Adding bullet points can also help you to show how you developed relevant skills, and used them to good effect.

References

For UK job applications, it's rare to include references on a CV and employers don't tend to request them until later in the recruitment process. However, it's worth checking the job advert just in case. If you need to add them to your CV, include two or three references, adding their name, job title, organisation and contact details.

Be sure to ask their permission before you include anyone as a reference in your copywriter CV. Alternatively, you could simply add a line to your CV indicating you can provide references when necessary, such as 'references are available upon request'.

Top action words to use in a copywriter CV

Using strong action verbs in your work experience bullet points gives you the opportunity to show how you've applied skills to good effect in previous roles. Starting each bullet point with an action verb, such as 'delivered', 'collaborated' or 'developed' also allows you to show your key skills and qualities in a way that's easily identifiable for the reader. Remember, it's essential to evidence any action verbs you add to your work experience. This will help show your achievements and the impact you made in previous roles. Use past tense for action verbs that describe previous roles, and present tense for your current position.

Example of a copywriter CV

Now we've shown you everything that needs to go into your copywriter CV, we can take a look at how it comes together in its final form in the following example:

If you want a sneak preview of what your one-page, fully designed and finalised CV might look like, see our completed examples.

How to make your CV ATS compatible

Applicant tracking systems (ATS) are now commonly used by employers, to help them manage the recruitment process. One of the main functions of ATS software is the scanning and ranking of CVs according to their likely suitability for the role. By assuming this role in the recruitment process, ATS apps can reduce the amount of time employers need to spend reviewing CVs. With hundreds of applications for a single vacancy becoming increasingly commonplace, this increased efficiency is extremely valuable for employers.

Because ATS software is becoming more common in the recruitment process, it's important to make some concessions in your CV to give yourself the best chance of progressing beyond the initial screening. With that in mind, here are some tips on preparing your CV for ATS screening:

• Include keywords and phrases that match the job description, making it easy for ATS apps to identify a strong fit for the role.
• Use clear headings that reflect standard CV conventions, such as 'work experience', 'education' and 'skills'.
• Choose a simple, standard CV structure and omit any design elements that might make your CV less easy to read by automated systems, such as text boxes and columns.
• Select a font that can enhance the readability of your CV, such as popular serif and sans serif fonts, with size 10 to 12 for body text and 14 to 16 for headings.
• Use bullet points throughout your CV in place of full sentences. This serves a few purposes, reducing the overall length, helping keywords stand out and making it overall more scannable by ATS apps.

There are lots of things to think about when crafting an effective, engaging copywriter CV, but ATS compatibility is something that's easy to overcome. Use one of our expert-designed, ATS-compatible CV templates and remove the stress from creating a CV that puts you in the frame for the role.

Key takeaways for a winning copywriter CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Pick a CV format that matches your experience level, and focus on showing the reader how you've developed relevant skills and put them to good use to add value for previous employers.

Finally, using a clean, professional CV template like those offered by Jobseeker, can help your CV stand out among its competitors and give you the best chance of success with your applications.

References:

1. National Careers Service, How to write a CV
2. Jobseeker, HR Insights