Social Media Manager CV Example

A stronger, more engaging social media manager CV gives you the best chance of success. It can help you pass the ATS CV screening stage and impress the recruiter or hiring manager, increasing your prospects of reaching the interview stage. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Standard social media manager CV sections

Your social media manager CV strategy will depend on various factors, including your previous experience, your seniority and the details listed in the job description.

However, regardless of your years of experience, a social media manager CV needs to connect the dots of your career into a cohesive story. In the following sections, we’ll dive into the specific chapters of your CV step-by-step, showing you how to refine everything from your initial introduction to your long-term achievements.

CV Header

Kick off your social media manager CV with a header listing the essential contact information such as your name, email address, phone number and location. You don't typically need to include your full address. Incorporate design elements that set the tone and design language of your document. Additionally, listing your LinkedIn profile in your CV header can be valuable. It serves to provide more detailed information about your career journey, your qualifications and your industry standing, in an easily accessible way.

For jobs in the UK, a personal photo is usually not required on your CV. That, along with any other personal details such as age, gender, ethnicity and nationality, are generally discouraged under the terms of the Equality Act 2010, which aims to reduce and eliminate discriminatory practices, such as recruitment bias.

CV Summary

Below your contact information, a short, concise CV summary or CV objective can set the tone for your application and provide brief, basic information on your key skills and qualities that gives a strong indication to the reader about your suitability for the social media manager role. While a CV summary showcases your key skills and achievements in the context of your career to date, a CV objective provides an alternative approach. It focuses instead on your ambitions for the future, making it ideal for junior candidates without much work experience.

For either a CV summary or an objective, aim for a length of two or three sentences. Showcase a few key skills, personal qualities and career achievements or ambitions, always reviewing the job description as you write, to show how you fulfil the requirements of the role.

An effective CV summary will focus on a few of the key skills required for the role and show how you've put them to good use in your career to date. You'll want to give the reader a good impression of your unique qualities and briefly provide evidence of their impact in previous roles. Find an example below of a positive social media manager CV summary, characterised by evidence to support your claims and well-structured, easy-to-read sentences.

Above is an example of CV summary that doesn't follow best practice, with some subtle shortcomings and failings. Your summary could miss the mark if it's too generic and doesn't describe unique personal qualities and strengths. It might also be vague, use long, unstructured sentences, lack quantifiable evidence of your impact, or not be tailored to the job description.

Work Experience

The work experience section of a CV is usually the most important part. Employers look for evidence of how you've developed and used your skills to good effect in your career to date, as an indication of your likely future performance. Always tailor this section of your CV, focusing on keywords and phrases that match the job description, so employers can assess how you might put the same skills and qualities to good use in the future.

Add your most relevant previous jobs, including the job title, the name of the employer, its location and the dates you worked there. Below each entry, include several bullet points showcasing your skills and explaining how you used these to achieve positive results.

What differentiates an excellent work experience section from an average one is the use of action verbs and quantifiable evidence, showing how your actions led directly to positive results in previous roles. You'll also want to show how you've added relevant skills and increased your impact throughout your career progression. Take a look at this social media manager CV example work experience section for inspiration:

The example above shows what not to do with your social media manager CV work experience section. A less-effective work experience section could focus too much on irrelevant or out-of-date roles, or include generic information about your responsibilities that fails to show the impact you made. It might lack tailoring to the job description or fail to provide evidence to support the claims made in the bullet points.

Education

With your education section, you'll draw attention to your most recent and highest qualifications, particularly emphasising any qualifications listed as a requirement in the job description.

Social media manager jobs tend to require a relevant university degree just to be eligible for the role, so you'll want to showcase this in your CV. If you have a Bachelor of Arts in Media and Communications or another related degree that makes you an eligible candidate for the position, add it to your CV. You could also add other degrees or qualifications that highlight your key skills, like graphic design and production or content creation and editing.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.

If you have any specialist certifications or licences that are necessary for the role, or help you stand out above other candidates, you may wish to mention them here. When adding any special licences, it's a good idea to also reference their expiry or renewal dates, if applicable.

Key Skills

In your CV's skills section, you'll want to draw attention to some of your strongest skills that make you suitable for the role. Review the job description to get an idea of the most essential skills, and create a list of hard and soft skills, including some of your strongest, most unique qualities that set you apart from other candidates. In a social media manager CV, only list the most relevant and essential skills you possess, such as creativity and social media ad campaigns, to make a positive first impression and show you're qualified for the social media manager position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For social media manager positions, hard skills that match your abilities, such as SEO strategy development skills, and analytics and insights interpretation tend to be valued by recruiters and hiring managers. Firstly, check the job description, then add four or five key hard skills in your CV that help the employer to decide if you're a good fit for the role.

The ideal hard skills section will feature the most essential hard skills from the job description, while closely reflecting your own best technical abilities. The closer your strongest skills are to matching the job description, the higher your chances of success.

The following section highlights skills that are commonly listed under hard skills in a social media manager CV:

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. As a result of rapid technological changes to modern ways of working, soft skills are becoming more and more valuable to employers. Soft skills can also be particularly useful for junior or entry-level roles where candidates haven't had the time or career experience to develop hard skills and notable achievements.

Similar to your hard skills section, it's best to first review the job description to know which soft skills to focus on in your social media manager CV. You'll want to include a combination of soft skills that you can provide evidence for throughout your CV. Your soft skills list should reflect the job description as closely as possible, while also reflecting your strongest, unique talents and personal qualities. Aim for a list of around five key skills.

Explore the examples below to identify soft skills commonly presented in a social media manager CV.

Language Skills

Adding foreign language skills to your social media manager CV can be a valuable addition that reflects well on you as a candidate. Even if language skills aren't listed as a requirement in the job description, if you speak a foreign language, it can be beneficial to add it to your CV. Within this section, list the foreign languages you speak to a reasonable degree of competence, together with an indicator of your skill levels.

There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:

• English: Fluent
• Spanish: Intermediate

Alternatively, use an internationally recognised framework for languages, such as the Common European Framework of Reference (CEFR). This gives your language skills a standardised competence indicator, as follows:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications and Licences

Depending on the role and your qualifications, it might be necessary to include a certifications section. It can be a valuable way of differentiating yourself from other candidates and showing employers your dedication, motivation and commitment to professional development. Furthermore, a certifications section is particularly valuable if you're applying for a role that sets out required certifications or licences in the job description. These might include technical roles that require the use of specialist software or equipment.

Take a look at this list of example certifications and licences for social media manager candidates:

Optional Sections

Including optional sections in addition to the core elements of your social media manager CV can help you provide further evidence of your suitability for the role. Consider including a few optional sections to your CV if you think you need to provide extra information to prove your credentials. These sections can be particularly valuable if you lack relevant work experience, such as for entry-level roles, or if you're changing careers to a completely new field or specialism.

And if you'd like more tips on making your CV stand out, explore our career resources. They’re designed to help you showcase your strengths and boost your chances of landing the job.

Hobbies and Interests

Your hobbies and interests can be a useful way of showcasing additional skills that are relevant to the job description, but that you haven't been able to prove via your work experience. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, only mention hobbies and interests that are relevant to the role, and that help you prove skills that you haven't been able to show in your work experience or other CV sections.

Achievements

Including an achievements and awards section is an effective way of showing the reader the value you've added for employers in your career to date. Add any awards you've won or career milestones you've reached, so employers can easily see the impact you've made in your career to date.

Volunteering

Listing volunteer roles is another effective way of showing employers your skills and experience. If you're lacking work experience, either as a junior candidate or a career changer, adding volunteering activities gives you a chance to show how you've put your skills into action. For this section, use a similar structure to your work experience section.

List your job title or a description of the role, the organisation name, its location and the dates you occupied the role. Use bullet points to show employers how you put your skills to use, and any positive achievements from your time in the role.

Most impactful action verbs for a social media manager CV

Including strong action verbs with your work experience bullet points can help you show the impact you made in previous roles. Starting each bullet point with an action verb is a great way to match your experience and achievements to the job description, giving the reader an easy way of identifying your key skills and seeing how you've applied them. Always remember to back up any action verbs you use with evidence that shows the impact it made and the achievements that it led to. Use past tense for action verbs that describe previous roles, and present tense for your current position.

Full example of social media manager CV

Now you know how to create a social media manager CV for maximum impact, take a look below at this full, completed example:

To get an idea of how your completed, one-page CV will look once its been fully designed, see our selection of CV examples.

Guide to making your CV ATS compatible

Applicant tracking systems (ATS) are now commonly used by employers, to help them manage the recruitment process. One of the main functions of ATS software is the scanning and ranking of CVs according to their likely suitability for the role. This saves recruiters and hiring managers the time and effort of reading every CV in detail. With many vacancies often receiving hundreds of applications, ATS software can really relieve the burden on hiring teams and free them up to focus only on the most suitable candidates.

Because ATS software is becoming more common in the recruitment process, it's important to make some concessions in your CV to give yourself the best chance of progressing beyond the initial screening. With that in mind, here are some tips on preparing your CV for ATS screening:

• Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
• Use standard CV headings that make your CV easier to navigate, such as 'work experience', 'education' and 'skills'.
• Choose a standard CV layout that avoids the use of any special design elements that might make your CV less compatible with ATS scanning software.
• Select a widely-used font in either serif or sans serif style, with a font size between 10 and 12 for body text and 14 and 16 for heading text.
• Use bullet points in place of full sentences and paragraphs, as these are easier for ATS apps to scan and parse, and help your keywords stand out.

It's easy to get overwhelmed by the steps to creating an ATS-compatible social media manager CV, but a few small changes can make a big difference. To smooth the process, use one of our expert-designed, ATS-optimised CV templates to increase your chances of success at this stage of the screening process.

Key takeaways for a successful social media manager CV

To make a strong first impression on hiring managers, tailor your CV for every application, adding keywords and phrases that match the job description. Choose the most fitting CV format for your experience level, and focus on showcasing how you've developed the necessary skills for the role, and used them to positive effect in previous roles.

Finally, building your CV using Jobseeker's HR-approved CV templates can help to catch the eye of recruiters and hiring managers, making your application stand out and giving you the best chance of gaining your dream job.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Statistics