CV Example Marketing
As a marketer, you’re responsible for the promotion of a brand or product. You could be monitoring website traffic, running e-mail campaigns, writing copy, capturing sales leads and much more. In addition, you’ll need to stay on top of the latest marketing trends and developments and conduct customer research in order to market brands or products effectively.
Given the variety of tasks and responsibilities in marketing, you’ll need to demonstrate a wide range of skills to land that coveted marketing job.
With competition for marketing jobs high, how can you stand out from the crowd? We’ll show you how with our writing tips and our marketing CV example.
While it’s easy to overlook the basics, how you present your contact details or what information you add or leave out, can say a lot about you. For instance, is your e-mail address an outdated AOL, Yahoo or Hotmail address or does it contain something inappropriate?
Do you have a LinkedIn account? Not having a social media presence can signify to recruiters that you’re behind the times as marketing is all about brand awareness and social media is a huge part of that.
For creative fields, you’ll also need to include a link to a portfolio, showcasing your work, which could include, for example, campaigns, YouTube videos, blog or website content, designs, etc.
Personal statement or personal profile
Your personal statement or personal profile is like the sales pitch you would make to customers. In the same way, you would focus on the benefits of a product or service, your personal statement should communicate your value proposition, so that it’s clear to recruiters what you bring to a company.
Focus on quantifiable results and specific skills. For example, you may have increased website traffic by 25% through SEO, run an e-campaign that generated 10 new leads a month or managed a product launch within a tight timeframe:
As a results-focused content marketer with 9 years’ experience, managing blog content, website projects and social media. Led £1M large-scale web redesign project, affecting 1, 000 pages. Achieved 50% increase in organic traffic, after implementing SEO and audit recommendations. Familiar with Salesforce and MailChimp.
Your value as a marketer is measured by how much revenue or traffic you can generate. Whether you’re promoting a product or service, the end goal is to ultimately accumulate likes, social media shares or increase traffic and revenue.
Therefore, when describing your tasks and responsibilities, it’s important to mention how your efforts brought value to the business:
Jan 2018 – present Content Marketing Lead, Pipedrive, London
- Led £1M large-scale web redesign project, affecting 1,000 pages.
- Achieved 50% increase in organic traffic to 25,000 visitors monthly, after implementing SEO and content fixes.
- Trained junior team members on web content best practices.
Aug 2014 - Dec 2018 Content Marketer, Abacus Marketing, London
- Wrote 4 blog posts monthly on marketing topics to drive brand awareness and website traffic.
- Collected customer data and analysed interactions and website traffic to improve blog conversion rates by 10%.
- Garnered 5,000 likes for a Facebook campaign, promoting the local homeless shelter.
Sep 2012 - Jul 2014 Marketing Assistant, 121 Marketing, Leeds
- Managed the company’s social media accounts, averaging a 20-percent follower growth across all platforms.
- Created a series of short YouTube videos to promote brand awareness.
- Improved the open rate for the company’s e-mail newsletters by 25% through effective copy.
If you don’t have any experience in marketing, it’s easy to get some by volunteering your services to a charity, starting a blog or even creating social media posts to generate likes. An effective way to develop your digital marketing skills is to take a product that already exists and try to improve its copy, write an ad for it (without publishing it) or create a video to promote it. You can then include your work in your portfolio. Make sure that you don’t publish your work online to avoid misleading followers about your relationship with the brand.
While you don’t need a degree to work in marketing, it can help to boost your application. Degrees have the advantage of providing a comprehensive foundation in the field, although the number of certifications offering this are also on the rise.
If you have an unrelated degree, highlight the modules where you had to use media applications or design and copywriting skills:
Sep 2008 - Jul 2012 Marketing Communications (BA Hons): 1st class, University of Bournemouth
- Modules included: principles of marketing and marketing communications, digital technologies, content creation and principles of branding.
As a marketer, you’ll need knowledge of specific tools and skills, depending on your role. For instance, if you’re an SEO specialist, your skills should include keyword research and content creation. If you’re a performance marketer, some of the desired skills include PPC, lead nurturing, video editing, content creation, web design, and mobile optimisation.
In marketing, social proof is the phenomenon whereby people take their cues from other people, meaning they’ll only buy a product if it has good reviews or recommendations from other customers.
Recruiters work the same way. Therefore, rather simply listing your skills, back these up with examples:
Website redesign: Led website redesign project to increase traffic by 50%.
Content management systems: Posted marketing copy to company site using Craft CMS.
Analytics: Optimised company website to increase time-on-page by analysing data reports on page performances.
Social media: Managed social media accounts, averaging a 20-percent follower growth across all platforms.
Communication: Cultivated working relationships with clients through recreational business meetings.
Marketing is a fast-changing industry and if you don’t show that you’re keeping your skills up-to-date, you could look out of touch to recruiters.
Luckily, there are of lot online courses available to help you refresh your knowledge in Google Analytics, content marketing, SEO, social media, e-mail marketing and much more:
Jan 2019 The Fundamentals of Digital Marketing, Google Digital Garage
- Modules included: analytics and data insights, business strategy, content marketing, display advertising, e-commerce, e-mail, SEO, SEM and social media.
Mar 2019 Content Marketing, Hubspot Academy
- Learning to develop a content creation framework for producing effective content on a consistent basis.
- Creating and repurposing content for readers and search engines.
Jun 2019 SEO Foundations, LinkedIn Learning
- Learning how to conduct keyword research, build internal and external links, optimise content, measure successes and plan for a long-term SEO strategy.
Listing professional affiliations on your CV can demonstrate your commitment to the marketing industry and show that you are on top of current marketing developments and trends.
In the marketing field, the CIM (Chartered Institute of Marketing) is the world’s leading body and is recognised by most, if not all, employers.
The institute offers several membership options, some of which allow you to work towards Chartered Marketer status:
Apr 2018 – present Chartered Institute of Marketing (Associate ACIM)
Hobbies and Interests
While this section is optional, it can be worth including your hobbies and interests if you don’t have professional marketing experience, but in your spare time, you run a blog, write articles on Medium (an open online publishing platform), create YouTube videos or manage social media accounts for your parents’ company:
- Write 4 articles on self-development on Medium per month, averaging 1,000 likes for each article and earning £1,000 in total.
Format and layout
Most marketing roles will require some experience. To show recruiters that you have the necessary expertise and skills, a reverse-chronological CV (where you put your most recent experience first) or a hybrid / combination CV (which highlights your most recent experience and achievements) is best.
If you’re lacking in experience and want to put the spotlight on your skills, then you may want to opt for a functional or skills-based CV.
Layout and design
In some marketing fields (e.g. website design), companies may welcome the use of colour in your CV. This does, however, very much depend on the company you’re applying to. If in doubt, it’s a good idea to visit the company’s website and social media pages to get a feel for its culture and brand.
If you decide to make use of colour, you should steer clear of overly bright colours as they can come off as less than professional and are more likely to be viewed negatively. Instead, stick to blues, purples and greys to highlight headings, subheadings and contact information.
Another option is to keep to the standard black and white format in your CV and introduce colour in your portfolio for design work, blogs, etc. That way, you can focus on the content and be sure that your CV will be read correctly by ATS.
When it comes to fonts, Arial, Calibri, Georgia and Helvetica are all good choices as they are modern while being easy-to-read.
Hopefully, you now have everything you need to create your own marketing CV.