Marketing resume example
Marketers create and execute strategies to promote products, services, and brands. Their work builds brand awareness, ushers prospective buyers into the sales funnel, and increases conversions and revenue by persuading others to invest in what the company has to offer. Learn how to create a resume for this integral role.
Key sections to include in resume
Because marketers are responsible for attracting consumers to the brand, your resume must be impeccably crafted. Here are some key sections to include and a few marketing resume samples you can use to ensure that your resume stands out and your marketing expertise shines through.
Header
The header should be the simplest part of your resume. Here, you’ll include all the personal information a recruiter or hiring manager can use to contact you, such as your name, phone number, and email address. You can also include a job title and a LinkedIn profile if you have one.
You don’t have to include a full address, but it’s customary to at least include your city and state.
Example header section
Sandy Johnson
Marketing Specialist
(678) 329-5331
johnson.sandy@gmail.com
Atlanta, GA 30303
LinkedIn.com/in/sandyjohnsonatl
Professional summary
Your professional summary serves as an overview of your traits and accomplishments as a worker in your field. If you had to summarize yourself and your experiences in just a few sentences, how would you do it? That’s the question you’ll answer in this section.
Be concise, as your recruiter or hiring manager will get the full story in the remaining sections of your resume.
Example professional summary section
Team player and creative problem-solver with significant experience designing and executing marketing campaigns for retail brands. Proven ability to secure double-digit increases in brand awareness, engagement, and revenue. Looking to grow into a digital marketing management position.
Work experience
The work experience section of your marketing resume should detail the jobs you’ve had in the past and your responsibilities while holding each position.
Only include the work experience relevant to the position you’re applying for. It’s also a good idea to quantify any significant results you’ve achieved, such as campaigns with an especially large reach or a boost in company revenue.
Example work experience section
Marketing Specialist, RebelFit Activewear
9/2018–Present
- Carefully select key performance indicators to measure and analyze campaign data and optimize campaign elements to increase reach
- Produce sharable content across marketing channels, including blogs, social media posts, and YouTube videos, to increase brand engagement by 72% year over year
- Designed a 12-month email campaign that helps 150 new customers per month connect with the brand through fitness goal-setting
- Increased brand reach by 37% and exceeded revenue goals with a 24% increase in conversions this year
Education
In this section of your marketing resume, you’ll detail your educational experiences and any degrees you’ve obtained. At a minimum, you should include the names of the schools you’ve attended, any degrees you’ve earned, and your dates of attendance. You can also include information about relevant coursework or research.
Example education section
Master of Business Administration Candidate
Kennesaw State University, Kennesaw, Georgia
Expected Graduation Date: 05/2024
- Thesis: “How the Emergence of Social Selling Has Impacted Conventional Direct Marketing Theories”
Bachelor of Business Administration in Marketing
Georgia State University, Atlanta, Georgia
9/2017–5/2021
Certifications
Here, you’ll list any special certifications you currently hold. This information helps hiring managers better understand your background and training and the unique skill set you bring to the table. List each certification, the organization it’s from, and the date you obtained it.
Example certifications section
- Marketing Analytics Certification, Cornell University, 8/2021
- Google Ads Search Certification, 12/2021
- YouTube Creative Essentials Certification, 2/2022
Awards
Awards and recognition are another way to stand out from the crowd and impress the hiring manager. There’s no need to brag in this section — simply list the award, the year you received it, and the awarding organization. You can also include information about the specific campaign that won the award if it's relevant.
Example awards section
B2C Branded Content Campaign of the Year
Fitness Check-In Challenge Campaign
2022 Content Marketing Awards
People’s Voice Winner: Best Branded Editorial Experience
RebelFit Online Catalog
2023 Webby Awards
Skills
You can include this information on both your resume and cover letter to showcase skills you’ve gained through your education, training, and work experience.
While you don’t have to separate technical skills (also known as hard skills) from soft skills on your resume, some hiring managers appreciate being able to see them in distinct sections.
Example skills section
Technical Skills
- Email marketing
- Social media marketing
- Product-market fit
- Market research
- Project management
Soft Skills
- Teamwork
- Communication
- Problem-solving
- Creativity
- Emotional intelligence
Hobbies and interests
This section is optional, so you may not have seen it included in many resume examples. However, it’s useful if you have relevant information to make you stand out in the application process. This might include additional languages spoken to help a brand reach a new audience or any marketing-related volunteer work you do.
Example hobbies and interests section
- Languages Spoken: Native English speaker with full professional fluency in Spanish and French and limited working proficiency in Mandarin
- Volunteer Work: Create and execute digital marketing campaigns for The Atlanta Women’s Center, a long-term shelter for local women facing homelessness
Tips for writing the role-specific resume
Marketing is about more than just creating pretty campaigns. Brands use these campaigns to increase brand awareness, attract customers, and increase revenue. As such, hiring managers in the marketing space are often concerned with your professional experience and what you’ve achieved for the companies you’ve worked for.
Reverse chronological is often the best marketing position resume format to highlight your experience and accomplishments, as it allows a significant amount of space for doing so.
As you write your resume, make sure you tailor it for each job opening. This is especially important if you’re using a resume template, as marketing is a large industry with many different specialties.
Tailoring your resume allows you to bring specific skills to the forefront that will resonate with the recruiter or the person hiring for the position.
For example, let’s say you’re applying for a digital marketing position. In that case, you’d want to highlight your experience with websites, Google search ads, email campaigns, social media marketing, or any other digital advertising medium.
Tweaking your resume or cover letter examples for each job also communicates to the hiring manager that you’re willing to go above and beyond the call of duty. Many job searchers don’t go to such lengths, and the fact that you’re willing to put in the work shows that you’re excited about the specific position and will do what it takes to get it.
Finally, it’s crucial to quantify your achievements. Offering concrete figures and statistics that reflect how you’ve benefitted past employers lets hiring managers know what kind of performance to expect from you if they hire you for the position.
For example, you can highlight the number of content pieces you’ve written, how many marketing campaigns you’ve executed, or how many percentage points you’ve increased a brand’s reach or sales.
Let your expertly crafted marketing resume do the talking
Marketers are responsible for attracting people to a brand. Building an impressive resume for marketing positions can do the same for you.
While writing your marketing resume, make sure to highlight your relevant experience and skills, quantify the results your campaigns have produced, and let your expertise and passion for the field shine through.
If you’re searching for the perfect marketing position, the industry-leading resume and cover letter templates on Jobseeker can help you put together a compelling package. Our templates allow you to easily customize the information you provide to any job opening so you can confidently apply to each one.
