Written by Mike Potter, CPRW, Author • Last updated on April 1, 2026

Creatives CV Example

Achieving success with your creative professional applications requires a strong, compelling CV that gives your skills and career achievements a chance to shine. Mentioning responsibilities from your previous experience, such as creating engaging content and optimising SEO performance will indicate to the employer that you're a good fit for the role. In this guide, you'll find comprehensive tips and advice on creating a creatives CV that makes a strong impression and puts you in the top bracket of applicants.

Create CV

A stronger, more engaging creatives CV gives you the best chance of success. It can help you pass the ATS CV screening stage and impress the recruiter or hiring manager, increasing your prospects of reaching the interview stage. Let’s take a closer look at the key parts of a CV and how to shape them so they communicate your creative vision as clearly as your experience.

Standard creatives CV sections

Your strategy for writing a creatives CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

At the end of the day, though, a creatives CV is just a way to tell the story of how you’ve grown in your career. Regardless of your experience level, you want that progression to feel seamless and easy to follow for recruiters. To help you get there, we’re going to walk through each part of the CV step-by-step, starting with the basics in your header and working our way through to your professional achievements.

CV Header

Start your creatives CV with a header that features subtle, professional design elements and sets the tone for the document. Add your name, email address, phone number and location (your full address isn't normally needed). Additionally, including your LinkedIn profile as a URL can be useful, as it will help the reader to quickly and easily access further information about your career and credentials.

For jobs in the UK, a personal photo is usually not required on your CV. That, along with any other personal details such as age, gender, ethnicity and nationality, are generally discouraged under the terms of the Equality Act 2010, which aims to reduce and eliminate discriminatory practices, such as recruitment bias.

Madison Brown
madison-brown@example.com
(111) 222 33 444 55
Newcastle upon Tyne
linkedin․com/in/madison–brown–123

CV Summary

Below your CV header, the next section tends to be a CV summary or CV objective. This paragraph briefly explains a few of your key skills and qualities, so employers can easily understand whether you're likely to be a suitable candidate for the creative professional job. The CV objective provides an alternative to the standard CV summary. While the CV summary focuses on your skills and achievements through your work experience, a CV objective highlights your ambitions and plans for the future, including how the role fits with these. This makes it ideal for junior candidates.

In your summary or objective, write two or three sentences introducing your key skills, unique qualities and career achievements, making sure they match the key requirements listed in the job description.

An effective CV summary will focus on a few of the key skills required for the role and show how you've put them to good use in your career to date. You'll want to give the reader a good impression of your unique qualities and briefly provide evidence of their impact in previous roles. Below you'll find an example of a strong creatives CV summary.

Best practice example:

Content creator with five years’ experience in graphic design and digital media. Led a retail rebrand, boosting social engagement by 35 per cent. Holds a BA in Digital Media Production.

Poor example:

Resourceful and enthusiastic creative professional with a passion for visual storytelling and digital content development, seeking to leverage versatile skills in a dynamic environment to drive engagement and brand awareness.

The CV summary above contains various red flags and things to avoid. While the differences are subtle, they can make all the difference. An ineffective summary might be vague or generic, failing to highlight specific personal qualities that help you stand out and failing to address the requirements specified in the job description. They might also lack firm evidence of your skills, and be structured with long, hard-to-read sentences.

Work History

The work experience section of a CV is usually the most important part. Employers look for evidence of how you've developed and used your skills to good effect in your career to date, as an indication of your likely future performance. Always tailor this section of your CV, focusing on keywords and phrases that match the job description, so employers can assess how you might put the same skills and qualities to good use in the future.

List only relevant previous jobs, and add your job title, the name of the employer, its location and your dates of employment. Under this, write several bullet points showing employers how your skills and key qualities contributed to positive outcomes.

To differentiate your work experience section from other candidates, include action verbs and quantifiable evidence that showcases the impact you made. Show your career progression through the skills you developed and used in each role. Here's an example of best practice in a creatives CV work experience section:

Best practice example:

Senior Graphic Designer, January 2023 - Present
Red Oak Studio, Bristol

  • Led rebranding project for national charity, increasing stakeholder engagement by 35% through cohesive visual identity development.
  • Designed interactive digital campaign graphics that boosted social media click-through rates by 28% and enhanced brand recognition.
  • Managed cross-departmental team to deliver annual report under tight deadline, earning executive praise for clarity and aesthetic quality.

Poor example:

Senior Graphic Designer, January 2023 - Present
Red Oak Studio, Bristol

  • Developed creative content strategies and managed multiple projects across diverse platforms to ensure cohesive brand messaging.
  • Coordinated cross-functional teams to facilitate efficient workflows and support ongoing creative initiatives.
  • Implemented new processes to optimise productivity and foster collaboration among colleagues in a dynamic environment.

Take a look at a less strong creatives CV work experience section above. A less-effective work experience section could focus too much on irrelevant or out-of-date roles, or include generic information about your responsibilities that fails to show the impact you made. It might lack tailoring to the job description or fail to provide evidence to support the claims made in the bullet points.

Portfolio and Work Samples

In some cases, it can be beneficial to include a link to a portfolio, or to examples of your work.

While career portfolios are typically used by creatives to showcase visual work, you could use one for any type of work samples and previous projects, as long as you can upload it or find it online. If you choose to add work samples to your CV, you could either add a link to a portfolio, or separate links to examples of completed projects. If adding a portfolio link, you could do so either in its own section, or in your CV header. If adding separate examples, you could include these are links to a company website, your LinkedIn profile or any other place where your work is hosted.

Education

Your education section should showcase your most recent and highest qualifications, paying particular attention to anything that's specifically required for the role.

To embark on a career as a creative professional, you don't tend to need a specific degree. However, you should still add your highest and most relevant certifications, training and formal qualifications to your CV's education section, even if not specified in the job description. These might include Google Digital Marketing Certification, or any training that shows your skills in UI UX design implementation or digital illustration tool mastery.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.

Specialist licences or certifications can also be a valuable addition to your CV's education section. If these are essential for the job and are referenced in the job description, it's a good idea to include them here rather than further down your CV. Include any expiration or renewal dates for certifications, if applicable.

Bachelor of Arts in Digital Media Production, 2018 - 2021
University of the Arts London, London

Key Skills

A CV's skills section is the place to show the reader, in an easily accessible format, that you have the necessary skills for the job. Read the job description to understand the most essential skills, and create a list of both hard and soft skills, ensuring you include some of your strongest, most unique characteristics and qualities to set you apart from the competition. In a creatives CV, only list the most relevant and essential skills you possess, such as communication and UI UX design implementation, to make a positive first impression and show you're qualified for the creative professional position.

Hard Skills

Hard skills refer to the technical and specialist skills required for the everyday duties of the job. They might include specialist knowledge, or the use of certain software and equipment. You can gain these skills through study, training or industry experience, and they might require a licence or certification. For creative professional roles, hard skills from your career experience, such as UI UX design implementation, and SEO content strategy development tend to be prioritised by employers and recruiters. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.

You'll want to include a list of hard skills that closely matches the skills listed as 'essential' or 'desirable' in the job description, while also reflecting your own strongest technical skills.

The following section highlights skills that are commonly listed under hard skills in a creatives CV:

  • Video editing software proficiency
  • Digital illustration tool mastery
  • Data analytics platform expertise

Soft Skills

In your soft skills list, add any personal qualities and transferable skills that show you'll be a good fit for the role, you'll settle in well with the organisation and you'll complement other team members. Soft skills are typically more transferable and applicable to different roles than hard and technical skills. As a result of rapid technological changes to modern ways of working, soft skills are becoming more and more valuable to employers. Soft skills can also be particularly useful for junior or entry-level roles where candidates haven't had the time or career experience to develop hard skills and notable achievements.

As with hard skills, review the job description to understand the best soft skills to mention in your creatives CV. The best CV soft skills section includes specific skills that you can evidence with examples throughout your CV. Craft a list of up to five key soft and transferable skills that reflect the job description, while also including some of your strongest, most unique skills to stand out from the crowd.

The section below provides an overview of soft skills often highlighted in a creatives CV.

  • Creativity
  • Communication
  • Collaboration

Pro Tip:

The National Careers Service highlights that design matters, and clarity, consistent fonts and organized sections make a CV stand out in the right way. (1)

Certifications

Depending on the role you're applying for, and the type of qualifications you have, you might want to include a separate section for certifications, in addition to the education section. Having a separate section can draw more attention to your training, and show employers your proactive, motivated mindset towards professional development, which could be a key asset. In addition, some roles require specific licences or training just to be eligible for the job, making the certifications section more important. This might include technical roles or positions which require the operation of specialist software, equipment or machinery.

These example certifications and licences are ideal for candidates applying for creative professional roles:

  • Google Digital Marketing Certification, 2023
  • Adobe Premiere Pro Certification, 2023
  • HubSpot Content Marketing Certification, 2023

Languages

Adding foreign language skills to your creatives CV can be a valuable addition that reflects well on you as a candidate. Even if language skills aren't listed as a requirement in the job description, if you speak a foreign language, it can be beneficial to add it to your CV. In the languages section, list the languages you speak to at least a reasonable level, with an indicator of your competency level.

There are a few acceptable ways of citing your foreign language proficiency levels. The simplest way is to assign a basic descriptive word to indicate your skills, such as:

  • English: Fluent
  • Spanish: Intermediate

You could adopt the Common European Framework of Reference (CEFR), as this provides standardised levels to describe your competence, as follows:

  • A1: Beginner
  • A2: Elementary
  • B1: Intermediate
  • B2: Upper intermediate
  • C1: Advanced
  • C2: Proficiency
For inspiration with your CV, see the CV examples below:

Additional Information

Including optional sections in addition to the core sections of your creatives CV can help you to show employers you're a strong candidate for the job. Consider adding optional sections if you're unable to show all the necessary skills for the job through work experience, but could show them through extracurricular activities and other areas of life. This could be especially relevant if you're a junior candidate, or if you're changing careers.

If you're curious about other ways to make your CV more effective, our career resources will help you strengthen your application.

Hobbies and Interests

One valid way to show you have relevant skills for the job is by listing your hobbies and interests. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, a hobbies and interests section is only valuable if it helps you to show relevant skills you've been unable to evidence in other parts of your CV. If your hobbies and interests are unrelated to the job, it's best to leave them off your CV.

Achievements

Including an achievements and awards section is an effective way of showing the reader the value you've added for employers in your career to date. In your list, add any awards you've won, industry recognition or key career milestones that tell a story about your suitability for the role and place you ahead of other candidates.

Voluntary Roles

Listing any previous voluntary work is another useful way of showing you have the necessary skills and experience for the job. If you don't have much relevant work experience, either because you're a junior candidate or you're changing jobs from an unrelated field, volunteering can provide valuable examples of your skills in action. For this section, use a similar structure to your work experience section.

List your job title or a description of the role, the organisation name, its location and the dates you occupied the role. Use bullet points to show employers how you put your skills to use, and any positive achievements from your time in the role.

References

For UK job applications, it's rare to include references on a CV. However, it's a good idea to check the job advert and have some references ready to go in case the employer wants you to include them on your CV. If references are needed, opt for two or three, and always make sure you approach them for permission before including them.

Add their name, their job title, the organisation they work for and their contact details. Alternatively, if references aren't required you could simply add a line to your CV confirming you can provide them when needed, such as 'references are available upon request'.

Data Insight:

40% of recruiters think formatting is critical for ATS readability. Tables or images can be difficult for ATS to read, which is worth considering if you want to use a unique design for your CV. (2)

Jobseeker
HR Statistics

Top action words to use in a creatives CV

Starting each of your work experience bullet points with strong action verbs is a great way to showcase your key skills and qualities, and demonstrate the impact they've had in your career to date. Start each bullet point with a verb linked to the skills required in the job description, to add focus to your work experience section and make it easy for the reader to identify your strengths. Always remember to back up any action verbs you use with evidence that shows the impact it made and the achievements that it led to. Use past tense for action verbs that describe previous roles, and present tense for your current position.

  • Conceptualise
  • Innovate
  • Design
  • Develop
  • Craft
  • Orchestrate
  • Produce
  • Curate
  • Generate
  • Engineer

Creatives CV sample

Now you know how to create a creatives CV for maximum impact, take a look below at this full, completed example:

Madison Brown
Passionate Content Creator and Innovator

Newcastle upon Tyne

madison-brown@example.com

(111) 222 33 444 55

linkedin․com/in/madison–brown–123

Creative digital content creator with five years’ experience driving brand engagement. Increased social media following by 120% through targeted video storytelling. Holds a Bachelor of Arts in Digital Media.

Employment

Content marketing specialist

2023

-

2026

The Guardian (London)

  • Increased website traffic by 45% in six months through targeted blog campaigns and SEO optimisation.
  • Developed and executed email marketing strategies that boosted open rates by 30% and conversions by 12%.
  • Managed social media content calendar across three platforms, achieving 25% follower growth and 8% engagement uplift.
Education

Bachelor of Arts in Digital Media

2018

-

2021

University of Westminster (London)

Skills
  • Video editing software proficiency

  • Digital illustration tool mastery

  • Data analytics platform expertise

Qualities
  • Creativity

  • Communication

  • Collaboration

Certificates
  • Google Digital Marketing Certification

  • Adobe Premiere Pro Certification

Languages
  • English - Native

  • French - Advanced

To see how your CV might look after finalising its design and layout, take a look at our CV examples.

Dos and don'ts for a winning creatives CV

Tips to follow

  • Open your CV with a strong CV summary or objective, providing a brief account of your career achievements and skills.
  • Use a reverse-chronological approach to listing your work experience and education, starting with your most recent activities and working back from there.
  • Use strong action verbs that reflect the impact you've made for employers in your career to date.
  • Add a dedicated skills section, including a summary of your key hard and soft skills that also reflect the job description.
  • Tailor your CV to ensure it matches the requirements laid out on the job description, while reflecting your own key skills and experience.

Common mistakes to avoid

  • Don't crowd your CV with unnecessary extra details, but stick to the key facts and present them in a clear, readable fashion.
  • Don't fixate on irrelevant work experience that might take up valuable space and won't contribute significantly to your chances of success.
  • Don't use an unsuitable email address with informal language or nicknames, but instead opt for a professional email address combining elements of your name, initials or profession.
  • Don't make exaggerated claims or lie about jobs, qualifications or career achievements – it can backfire and disqualify you from the selection process.
  • Don't use overly fussy or elaborate formatting and layouts that can make your CV more difficult to read or confound ATS scanning software.

Guide to CV ATS optimisation

Applicant tracking systems (ATS) are becoming more and more integral to the recruitment process for many employers. These systems ease the burden of the recruitment process by performing various tasks, including scanning and ranking CVs based on their likely fit to the job description. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

The increasing usage of ATS apps by recruiters and employers means it's critical to adapt and prepare your applications to successfully navigate this stage of the selection process. Following the tips below will give you everything you need for an ATS-compatible CV:

  • Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
  • Use clear, conventional CV headings to make your CV easier to navigate, including 'work experience', 'education' and 'skills'.
  • Choose a simple, straightforward CV layout with clear, consistent formatting, that avoids text boxes, graphics or other special design elements, as these can make your CV harder to scan.
  • Select a widely-used font in either serif or sans serif style, with a font size between 10 and 12 for body text and 14 and 16 for heading text.
  • Use bullet points in place of full sentences and paragraphs, as these are easier for ATS apps to scan and parse, and help your keywords stand out.

You might feel there are a lot of things to remember when writing an ATS-compatible CV, but with just a few small tweaks, you can ensure yours passes this stage. Use one of our expert-designed, ATS-compatible CV templates to avoid the stress of adapting your CV for ATS screening.

Jobseeker's CV templates can help your CV to make a strong first impression with recruiters. Each template is expertly designed and approved by HR specialists to help you craft a winning application.

Creatives CV FAQs

Is it a good idea to add a photo to my CV?

You might wonder whether it's a good idea to add a personal photo to your CV to enhances its appearance and help it stand out from the crowd.

However, UK CV conventions typically discourage the use of personal photos. They can risk introducing bias (conscious or unconscious) to the selection process, bringing its integrity into question.

On occasion, employers may request a photo. This could be for acting roles, modelling or any role where you'll be expected to make regular public appearances. Always check the job advert if you're not sure whether to add a photo.

How do I write a creative professional cover letter to accompany my CV?

Your cover letter can have just as strong an impact on your chances of success as your CV. When writing a cover letter, use a professional, formal letter structure and select a cover letter template to match the look and feel of your CV.

The typical cover letter includes three key sections of content. Firstly, introduce yourself, confirm the role you're applying for and explain why you're applying for the position. Next, outline some relevant key skills and achievements from your career without repeating the details in your CV. Finally, express your gratitude to the employer for considering your application and leave a call to action that encourages them to contact you for an interview, or to establish dialogue.

As an alternative to the traditional cover letter, you may wish to send your application via email with a simple cover note. This includes a short introduction to yourself, confirms the role you're applying for and directs the reader towards the attached CV. With email cover notes, you don't need to follow full letter-writing conventions and can be less formal in your tone. Always include your contact details in your sign-off or email footer.

Jobseeker's cover letter examples for creative professional roles and other key design industry positions provide useful HR-expert tips and guidance on how to write a compelling cover letter.

How do I write an engaging creatives CV without experience?

Even if you don't have much work experience, you can still write a creatives CV that impresses employers.

Choose a functional CV format, that gives greater emphasis to your skills than to your work experience. In this layout, the skills section comes immediately below your CV summary, followed by education, with work experience taking less priority.

For junior positions, it's important to emphasise your soft and transferable skills. Employers will be looking less for creative professional candidates with a depth of experience, and more for candidates who can show they have the soft skills, such as ability to adapt and learn, to thrive in a new role and environment.

How do I write a headline for a creatives CV?

A CV headline can be an effective way of introducing yourself in your CV and setting the tone, so the reader can quickly identify whether you're likely to be a good fit for the role.

Aim to write a short, concise sentence that mentions the job title and focuses on one of your best skills or qualities.

For the most effective CV headline, make sure it reflects the most critical keywords and phrases from the job description. This will also help your CV to pass the ATS screening stage of the recruitment process.

See these examples to understand best practice for writing a CV headline for different experience levels:

  • Junior Multimedia Creative Content Creator
  • Passionate Content Creator and Innovator
  • Innovative Senior Digital Content Designer

A courteous, professional cover letter can make all the difference to your job applications. Our cover letter templates have been designed by experts to help you make the best impression with hiring managers.

Key takeaways for a winning creatives CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Pick a CV format that matches your experience level, and focus on showing the reader how you've developed relevant skills and put them to good use to add value for previous employers.

Finally, enhancing the look and feel of your CV using one of Jobseeker's HR-approved CV templates can help leave a lasting impression on the reader, and boost your chances of success with your job applications.

Sources:

  1. National Careers Service, How to write a CV
  2. Jobseeker, HR Statistics
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Author
Mike Potter is a Certified Professional Resume Writer (CPRW) and an experienced copywriter specialising in careers and professional development. He uses extensive knowledge of workplace culture to create insightful and actionable articles on CV writing and career pathways.

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