CRM Manager CV Example

A CRM manager CV that's well-written, engaging and showcases the most relevant skills and experience gives you the best chance of progressing to the next stage of the recruitment process. Now let’s explore the main sections of a CV and see how to structure each one for maximum impact.

Key sections of a CRM manager CV

Your strategy for writing a CRM manager CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

At the end of the day, though, a CRM manager CV is just a way to tell the story of how you’ve grown in your career. Regardless of your experience level, you want that progression to feel seamless and easy to follow for recruiters. To help you get there, we’re going to walk through each part of the CV step-by-step, starting with the basics in your header and working our way through to your professional achievements.

CV Header

Start your CRM manager CV by adding a professional-looking header that contains all your relevant contact information. Include your name, email address, phone number and location (your full address isn't typically necessary for UK job applications). Additionally, including your LinkedIn profile as a URL can be useful, as it will help the reader to quickly and easily access further information about your career and credentials.

For UK applications, it's not usually a good idea to add a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the selection process and, as such, are often discouraged in job adverts under the terms of the Equality Act 2010.

CV Objective

Under your header, write a brief CV summary or CV objective, outlining a few of your key skills, qualities and achievements. This short paragraph can help employers to quickly assess your suitability for the role, setting the tone for your CRM manager CV. The CV objective provides an alternative to the standard CV summary. While the CV summary focuses on your skills and achievements through your work experience, a CV objective highlights your ambitions and plans for the future, including how the role fits with these. This makes it ideal for junior candidates.

For either a CV summary or an objective, aim for a length of two or three sentences. Showcase a few key skills, personal qualities and career achievements or ambitions, always reviewing the job description as you write, to show how you fulfil the requirements of the role.

A good CV summary will highlight one or two key skills that match those listed in the job description, and show how you've put them to good use in your career to date. You'll want to set yourself apart from other candidates by focusing on unique qualities or particular areas of strength that have shaped your career to date. See below for an example of a strong CRM manager CV summary, featuring quantifiable evidence of your impact and concise, easy-to-read sentences.

Above is an example of CV summary that doesn't follow best practice, with some subtle shortcomings and failings. There are several factors that could make your summary less engaging. These include using long, poorly-structured sentences, failing to add evidence of your impact, being too generic with the skills you mention and not adapting your CV summary to specifically respond to the job description.

Work Experience

The work experience section of a CV is usually the most important part. Employers look for evidence of how you've developed and used your skills to good effect in your career to date, as an indication of your likely future performance. Remember, it's essential to tailor this section to match the job description, including keywords and phrases to help employers see how you'll fit the role, and how you might put the required skills to good use in the future.

List only relevant previous jobs, and add your job title, the name of the employer, its location and your dates of employment. Under this, write several bullet points showing employers how your skills and key qualities contributed to positive outcomes.

What differentiates one CV work experience section from all the others is the use of action verbs and quantifiable evidence in your bullet points. It should showcase how your actions led to positive outcomes for the employer, and show a progression in your skills throughout your career. See below for an example of how to put the work experience section best practice into action:

Above you can see an example of what not to do with your CRM manager CV work experience section. A poor work experience section might look more like a generic list of responsibilities rather than an account of how you've used your skills to positive effect in previous roles. It might also include old or irrelevant job entries and lack tailoring to the job description.

Education

In your education section, list any formal qualifications you've gained, particularly those that are most recent or required for the role.

To be eligible for CRM manager positions, you typically need to have a relevant university degree, and include it in your CV. If you have a Bachelor of Science in Marketing or another related degree that qualifies you for the role, you should definitely mention it in your CV, along with any other degrees or qualifications that highlight your most relevant skills, such as data analysis and interpretation or SQL querying and optimisation.

Creating the education section of your CV means selecting the most relevant and highest qualifications, and listing them in reverse-chronological order, starting with your most recent achievements and working back from there. For each entry, include the name and level of the degree or certification, the institution, its location and your graduation date or dates of study. To emphasise your qualifications and achievements, you might wish to include one or two bullet points, which highlight things like specialist areas of study, projects, dissertations or society memberships.

If you have any specialist certifications or licences that are necessary for the role, or help you stand out above other candidates, you may wish to mention them here. When adding any special licences, it's a good idea to also reference their expiry or renewal dates, if applicable.

Key Skills

In your CV skills section, include a combination of the key hard and soft skills you possess, that make you a suitable candidate for the position. Make sure your skills list reflects the requirements specified in the job description, and include a few skills that are unique to you, and help set you apart from the pack. In a CRM manager CV, only list the most relevant and essential skills you possess, such as empathy and marketing automation platform proficiency, to make a positive first impression and show you're qualified for the CRM manager position.

Hard Skills

Hard skills are the specialist technical skills that are essential for carrying out the duties of the role. They might be developed through study, on-the-job training or experience in the industry, and some hard skills may require a licence or certification. For CRM manager positions, hard skills that match your abilities, such as SQL querying and optimisation, and salesforce campaign management expertise tend to be valued by recruiters and hiring managers. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.

The ideal hard skills section will feature the most essential hard skills from the job description, while closely reflecting your own best technical abilities. The closer your strongest skills are to matching the job description, the higher your chances of success.

The following section highlights skills that are commonly listed under hard skills in a CRM manager CV:

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. The world of work is evolving at a rapid pace, changing the types of hard skills required for many roles, and therefore rendering soft and transferable skills more valuable than ever. Soft skills are also extremely valuable for junior and entry-level roles, where candidates aren't necessarily expected to have a wealth of relevant work experience.

Adopt the same approach as you did with your hard skills list, reviewing the job description to understand the requirements, before assessing which soft skills you can provide evidence for throughout your CRM manager CV. Create a list of four or five transferable skills, combining the most essential skills from the job description with the skills that help you to stand out as a unique and compelling candidate for the position.

Consider the following soft skills that frequently appear in a CRM manager CV.

Languages

Including a section on language skills can be beneficial, if you speak at least one language to a reasonable level of competency, in addition to your mother tongue. This is true even if language skills aren't a requirement for the role, as foreign language abilities often correlate to other valuable soft skills. List any foreign languages you speak, together with an indication of your proficiency level.

There are a few acceptable ways of citing your foreign language proficiency levels. The simplest way is to assign a basic descriptive word to indicate your skills, such as:

• English: Fluent
• Spanish: Intermediate

Alternatively, use an internationally recognised framework for languages, such as the Common European Framework of Reference (CEFR). This gives your language skills a standardised competence indicator, as follows:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications, Training and Licences

Depending on the role and your qualifications, it might be necessary to include a certifications section. Having a separate section can draw more attention to your training, and show employers your proactive, motivated mindset towards professional development, which could be a key asset. Furthermore, the CV certifications and training section is a great showcase for official licences and certifications when applying for roles where these are a key requirement listed in the job description. These could include positions where the use of specialist software and equipment is a routine part of your everyday responsibilities.

Here is a list of some key certifications and licences that can be particularly useful for CRM manager applications:

Additional Sections

In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary CRM manager skills. Consider optional sections for your CV if you're looking for ways to show you're right for the job, beyond your work experience. Optional sections are particularly valuable if you haven't had the chance to build up relevant work experience, for example, if you're applying for entry-level roles or you're changing careers to a new industry or role.

You can find more detailed advice on tailoring your CV in our career resources, where we cover proven ways to highlight your skills effectively.

Hobbies and Interests

One valid way to show you have relevant skills for the job is by listing your hobbies and interests. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, it's important to only mention hobbies and interests that are relevant, or related to, the role you're applying for. If your hobbies don't help you to show skills required for the role, that are missing elsewhere in your CV, it's best to leave this section out.

Achievements

Listing your key career achievements in a distinct section can be an effective way of drawing attention to them. In your list, add any awards you've won, industry recognition or key career milestones that tell a story about your suitability for the role and place you ahead of other candidates.

Voluntary Work

Another valuable optional section for your CV is volunteering. This section can offer a great alternative showcase for your skills and experience, if you don't have much relevant work experience. Consider adding this section if you have any relevant unpaid experience, either as a junior candidate or a career changer. In your volunteering section, use a similar structure to your work experience section.

Add your job title or a description of the volunteer role, the organisation name, its location and the dates you volunteered (start and end date). Under this, add bullet points to show the skills you used, and evidence of how they contributed to positive achievements for the organisation.

Most effective action verbs for a CRM manager CV

Starting each of your work experience bullet points with strong action verbs is a great way to showcase your key skills and qualities, and demonstrate the impact they've had in your career to date. Start each bullet point with a verb linked to the skills required in the job description, to add focus to your work experience section and make it easy for the reader to identify your strengths. You'll also want to back up any action verbs you're using with quantifiable evidence that showcases the value you added for previous employers. Use the past tense for action verbs that describe previous roles, with the present tense for any current responsibilities and achievements.

CRM manager CV sample

Now we've shown you everything that needs to go into your CRM manager CV, we can take a look at how it comes together in its final form in the following example:

To get an idea of how your completed, one-page CV will look once its been fully designed, see our selection of CV examples.

How to make your CV ATS compatible

Applicant tracking systems (ATS) are now commonly used by employers, to help them manage the recruitment process. One of the main functions of ATS software is the scanning and ranking of CVs according to their likely suitability for the role. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

The growing prevalence of ATS apps requires a shift in approach by jobseekers, to prepare a CV with the best chance of passing the ATS screening stage. That's why we've put together a list of key ATS CV tips, to maximise your chances of success:

• Include keywords and phrases that match the job description, making it easy for ATS apps to identify a strong fit for the role.
• Use clear headings that reflect standard CV conventions, such as 'work experience', 'education' and 'skills'.
• Choose a simple, straightforward CV layout with clear, consistent formatting, that avoids text boxes, graphics or other special design elements, as these can make your CV harder to scan.
• Select a font that's widely used and maximises readability, including popular serif and sans serif fonts between size 10 and 12 for body text, and 14 and 16 for headings.
• Use bullet points rather than writing long, full sentences, as this will make your CV easier to scan and parse, and help your keywords and phrases to stand out.

It's easy to get overwhelmed by the steps to creating an ATS-compatible CRM manager CV, but a few small changes can make a big difference. To smooth the process, use one of our expert-designed, ATS-optimised CV templates to increase your chances of success at this stage of the screening process.

Key takeaways for a winning CRM manager CV

To make a strong first impression on hiring managers, tailor your CV for every application, adding keywords and phrases that match the job description. Pick a CV format that matches your experience level, and focus on showing the reader how you've developed relevant skills and put them to good use to add value for previous employers.

Finally, using an eye-catching, expert-designed CV template from Jobseeker can really give your CV an edge over those from rival candidates, helping you to achieve success in your job applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, Hiring Trends