Store Manager
Written by Mike Potter, CPRW, Author • Last updated on April 15, 2026

Store Manager CV Example

If you're considering applying for store manager positions, you'll want to draft a CV that gives your skills and career achievements a chance to shine. You will need to focus on the most relevant and essential specialist skills for the role that match your career experience, including managing staff performance and monitoring KPI targets. In this article, you'll discover all the advice you'll need for writing a store manager CV that sets you apart from the crowd and boosts your chances of success.

If you write a store manager CV that's more professional and engaging, it will help you progress through the ATS screening stage. Ultimately, it will also give you the best chance to impress the hiring manager, which will boost your prospects of reaching the interview stage. We’ll now review the essential sections of a CV and outline how to write each for the strongest results.

Main sections of a store manager CV

How you approach writing your store manager CV will vary according to your experience, your level and the details outlined in the job description.

If you're a bit further down the road with your career journey, you'll want your CV to be focused mainly on your experience. Hiring managers will be keen to see examples and evidence of how you've used relevant skills to create positive results and outcomes for previous employers, as an indication of your likely future performance. In this scenario, a reverse-chronological CV format is usually the most effective choice. Focus on your most recent and relevant previous roles and use bullet points to show your key skills and achievements, offering evidence that showcases your impact.

However, no matter where you are in your career, a store manager CV must present a clear, compelling narrative of your professional journey. To help you build that story, we’ll now break down the document piece-by-piece—from the initial contact header to your most significant career milestones.

CV Header

Start your store manager CV by adding a professional-looking header that contains all your relevant contact information. Include your name, email address, phone number and location (your full address isn't typically necessary for UK job applications). Additionally, including your LinkedIn profile as a URL can be useful, as it will help the reader to quickly and easily access further information about your career and credentials.

For UK applications, it's not usually a good idea to add a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the selection process and, as such, are often discouraged in job adverts under the terms of the Equality Act 2010.

David Jimenez
david-jimenez@example.com
(111) 222 33 444 55
London
linkedin․com/in/david–jimenez–123

CV Summary or Objective

Under your header, write a brief CV summary or CV objective, outlining a few of your key skills, qualities and achievements. This short paragraph can help employers to quickly assess your suitability for the role, setting the tone for your store manager CV. While a CV summary showcases your key skills and achievements in the context of your career to date, a CV objective provides an alternative approach. It focuses instead on your ambitions for the future, making it ideal for junior candidates without much work experience.

Whether you choose to write a summary or an objective, aim for a length of two or three sentences, introducing your key skills, unique qualities and key achievements or ambitions, making sure they reflect what's included in the job description.

The most effective way to approach a CV summary is to focus on one or two key skills that reflect the requirements of the job description and show how you've used them to create positive outcomes for previous employers. You'll also want to showcase your unique personal strengths, and touch on how they've contributed to your career progression up to now. See below for an example of a strong store manager CV summary, featuring quantifiable evidence of your impact and concise, easy-to-read sentences.

Strong example:

Experienced Store Manager, ex-Assistant Store Manager, BA (Hons) Business Management, five years’ experience. Led a team of 15 to exceed monthly sales targets by 20%. Achieved a 12% year-on-year profit increase.

Worst example:

Experienced store manager with a BA (Hons) in business management, offering well-rounded retail expertise, leadership abilities and collaborative skills to support smooth operations and align with organisational strategies.

Above is an example of CV summary that doesn't follow best practice, with some subtle shortcomings and failings. An ineffective summary might be vague or generic, failing to highlight specific personal qualities that help you stand out and failing to address the requirements specified in the job description. They might also lack firm evidence of your skills, and be structured with long, hard-to-read sentences.

Work Experience

The work experience section of a CV is usually the most important part. Employers look for evidence of how you've developed and used your skills to good effect in your career to date, as an indication of your likely future performance. It's crucial to tailor your work experience section to match the requirements listed in the job description, using keywords and phrases so employers can easily see how well you fit the role and organisation.

Create a list of all your most relevant roles, going back up to 10 or 15 years if necessary. Include your job title, the name of the employer, its location and the dates you worked there. Include bullet points that explain how you put your skills to good use in each previous role.

What differentiates an excellent work experience section from an average one is the use of action verbs and quantifiable evidence, showing how your actions led directly to positive results in previous roles. You'll also want to show how you've added relevant skills and increased your impact throughout your career progression. Take a look at an example of a strong store manager CV work experience section below.

Strong example:

Assistant Store Manager, January 2023 - Present
High Street Emporium, Birmingham

  • Exceeded monthly sales targets by 15% through strategic upselling and enhanced customer service training.
  • Reduced stock discrepancies by 30% through rigorous inventory audits and team coaching on accurate stock management protocols.
  • Streamlined staff rota scheduling, cutting labour costs by 12% while maintaining optimal floor coverage and team morale.

Worst example:

Assistant Store Manager, January 2023 - Present
High Street Emporium, Birmingham

  • Managed day-to-day store operations and team activities to ensure consistent service delivery.
  • Led staff training and development programmes to promote a positive working environment and customer focus.
  • Oversaw stock control and merchandising strategies to maintain product availability and visual presentation.

The example above shows what not to do with your store manager CV work experience section. An unengaging work experience section could be too generic, focusing too much on day-to-day duties rather than skills and achievements. It could also fail to address the job description or lack evidence to show the impact you've made in your career to date.

Education and Qualifications

Your education section should showcase your most recent and highest qualifications, paying particular attention to anything that's specifically required for the role.

Store manager jobs tend to require a relevant university degree just to be eligible for the role, so you'll want to showcase this in your CV. If you have a Bachelor of Business Administration or another related degree that makes you an eligible candidate for the position, add it to your CV. You could also add other degrees or qualifications that highlight your key skills, like POS system operation or inventory management software.

Creating the education section of your CV means selecting the most relevant and highest qualifications, and listing them in reverse-chronological order, starting with your most recent achievements and working back from there. Add the name and level of the award, the institution, its location and your dates of study or graduation. If you have space or if you particularly want to emphasise your qualifications, you could add one or two bullet points under each entry, highlighting specialist areas of study, projects you worked on, awards you won or societies you were a member of.

If the job description requires any specialist certifications or licences, you may wish to add these in your education section. If you add these, it's also a good idea to include the expiration date of the licence or qualification, if it has one.

BA (Hons) Business Management, 2018 - 2021
Manchester Metropolitan University, Manchester

Skills

A CV's skills section is the place to show the reader, in an easily accessible format, that you have the necessary skills for the job. Read the job description to understand the most essential skills, and create a list of both hard and soft skills, ensuring you include some of your strongest, most unique characteristics and qualities to set you apart from the competition. For a store manager CV, it's valuable to highlight essential skills from your skill set, such as time management and inventory management software, to grab the attention of hiring managers and show you're qualified for the store manager position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For store manager jobs, critical hard skills you've gained in your career can include customer relationship management, and budgeting and forecasting. Firstly, check the job description, then add four or five key hard skills in your CV that help the employer to decide if you're a good fit for the role.

The ideal hard skills section will feature the most essential hard skills from the job description, while closely reflecting your own best technical abilities. The closer your strongest skills are to matching the job description, the higher your chances of success.

See below for examples of skills that are frequently included in the hard skills section of a store manager CV:

  • Inventory management software
  • Budgeting and forecasting
  • Supply chain management

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. Owing to the rapidly evolving nature of the work landscape, soft skills are growing in importance for a number of roles and industry sectors where technology is replacing hard skills. Additionally, soft skills are particularly valuable for junior and entry-level candidates, who might not have much work experience but have the right building blocks for a successful career.

As with hard skills, review the job description to understand the best soft skills to mention in your store manager CV. The best CV soft skills section includes specific skills that you can evidence with examples throughout your CV. Your soft skills list should reflect the job description as closely as possible, while also reflecting your strongest, unique talents and personal qualities. Aim for a list of around five key skills.

The section below provides an overview of soft skills often highlighted in a store manager CV.

  • Communication
  • Leadership
  • Decision-making

Foreign Languages

If you speak any additional languages, you might want to consider adding a languages section to your CV. Even if languages aren't a requirement of the job description, speaking a foreign language can reflect well on you as a candidate, and correlate with other soft skills that can increase your employability. In this section, include any foreign languages you speak to a standard that could be useful in the world of work, with an indication of your proficiency level.

The methods for indicating your foreign language skills on your CV include assigning a basic descriptive word, such as:

  • English: Fluent
  • Spanish: Intermediate

You could otherwise use an internationally recognised language standard, such as the Common European Framework of Reference (CEFR). This assigns your language skills a standardised level of competence, as follows:

  • A1: Beginner
  • A2: Elementary
  • B1: Intermediate
  • B2: Upper intermediate
  • C1: Advanced
  • C2: Proficiency

Certifications, Training and Licences

If you have extra qualifications beyond the basics of what's expected or required for the role, you might want to include a separate certifications section in your CV. It can enhance your chances of success to show specific training and certifications. Not only do these prove you're qualified for the role, but they also indicate proactivity and a dedication to professional development. In addition, some roles require specific licences or training just to be eligible for the job, making the certifications section more important. This might include technical roles or positions which require the operation of specialist software, equipment or machinery.

Take a look at this list of example certifications and licences for store manager candidates:

  • CIPD People Management Certificate, 2023
  • Six Sigma Lean Management Credential, 2023
  • ILM Level 3 Team Leading, 2023

Specialist Insight:

With recruiters scanning CVs in less than nine seconds, Barnet Council highlights the importance of a short and compelling personal summary. (1)

Optional Sections

Adding optional sections to the end of your store manager CV is a good way of showing you have the necessary skills for the job. Consider including a few optional sections to your CV if you think you need to provide extra information to prove your credentials. These sections can be particularly valuable if you lack relevant work experience, such as for entry-level roles, or if you're changing careers to a completely new field or specialism.

And if you'd like more tips on making your CV stand out, explore our career resources. They’re designed to help you showcase your strengths and boost your chances of landing the job.

Hobbies and Interests

One valid way to show you have relevant skills for the job is by listing your hobbies and interests. In addition, hobbies and interests can showcase your personality, helping to differentiate you from other candidates. However, it's important to only mention hobbies and interests that are relevant, or related to, the role you're applying for. If your hobbies don't help you to show skills required for the role, that are missing elsewhere in your CV, it's best to leave this section out.

Achievements

Listing your key career achievements in a distinct section can be an effective way of drawing attention to them. If you've won any awards or achieved any key milestones in your career to date, you might want to mention them here.

Volunteering

Listing any previous voluntary work is another useful way of showing you have the necessary skills and experience for the job. If you don't have much relevant work experience, either because you're a junior candidate or you're changing jobs from an unrelated field, volunteering can provide valuable examples of your skills in action. In your volunteering section, use a similar structure to your work experience section.

Add your job title or a description of the volunteer role, the organisation name, its location and the dates you volunteered (start and end date). Under this, add bullet points to show the skills you used, and evidence of how they contributed to positive achievements for the organisation.

Analytical Insight:

The majority of HR specialists (almost 60%) view volunteering as relevant professional experience. (2)

Jobseeker
Hiring Trends

Best action verbs for an engaging store manager CV

Using strong action verbs in your work experience bullet points is a great way to focus this section and show the impact you've made in your career to date. Starting each bullet point with an action verb that reflects the skills required for the role will help the reader to easily cross-reference your skills to the job description. When adding action verbs to your work experience bullet points, just remember to always provide quantifiable evidence that shows the value you added for each employer. Use past tense for any action verbs that describe previous roles (for example, 'developed') and present tense for current roles (for example 'collaborating').

  • Supervise
  • Coordinate
  • Manage
  • Oversee
  • Implement
  • Motivate
  • Develop
  • Organise
  • Analyse
  • Negotiate

Store manager CV sample

Now that you know exactly what to include in your store manager CV, we can take a look at a final, finished example below:

David Jimenez
Accomplished Retail Store Manager

London

david-jimenez@example.com

(111) 222 33 444 55

linkedin․com/in/david–jimenez–123

Store manager with four years’ expertise driving retail growth and leading teams. Led a 12-strong team to increase sales by 20% year-on-year. Holds a Bachelor of Business Administration in strategic management.

Employment

Assistant store manager

2023

-

2026

Tesco (Welwyn Garden City)

  • Implemented a staff rota system that reduced labour costs by 10% while maintaining high customer service standards.
  • Developed and delivered sales coaching sessions that boosted average transaction value by 12% over six months.
  • Optimised stock ordering procedures to reduce excess inventory by 20% and improve stock availability by 8%.
Education

Bachelor of Business Administration

2018

-

2021

Birmingham City University (Birmingham)

Skills
  • Inventory management software

  • Budgeting and forecasting

  • Supply chain management

Qualities
  • Communication

  • Leadership

  • Decision-making

Certificates
  • CIPD People Management Certificate

  • Six Sigma Lean Management Credential

Languages
  • English - Native

  • French - Advanced

If you want to get a feel for how your CV will look once you finalise its design and layout, check out our CV examples for inspiration.

Dos and don'ts for a winning store manager CV

Tips to follow

  • Use a reverse-chronological approach to listing your career timeline and education, starting with your most recent roles and courses, and working back from there.
  • Tailor your CV to match the job description of the role you're applying for, highlighting your strongest skills and career achievements.
  • Proofread your CV carefully before sending, as any spelling or grammatical errors could seriously undermine your chances of success.
  • Select a clear, professional CV format that makes your document as readable as possible, utilising standard fonts, consistent line spacing and clear headings throughout.
  • List your relevant qualifications in a dedicated education section, adding any outstanding grades or awards you won, to help you stand out from the competition.

Common mistakes to avoid

  • Don't try to impress with industry jargon or acronyms that can make your CV less readable, when simple, clear language will do the same job.
  • Don't crowd your CV with too much information, but keep it as focused, concise and relevant as possible.
  • Don't use passive voice, such as 'strategies were devised', but instead add clear action verbs that place you and your impact at the heart of the CV narrative.
  • Don't add a hobbies and interests section unless they include skills and experience directly related to the role, and help you showcase qualities you can't prove through work experience or other CV sections.
  • Don't add too much irrelevant or unrelated information to your CV regarding work or other experience – it takes up valuable space and doesn't help your chances of success.

A courteous, professional cover letter can make all the difference to your job applications. Our cover letter templates have been designed by experts to help you make the best impression with hiring managers.

Guide to CV ATS optimisation

Applicant tracking systems (ATS) are a valuable tool for many recruiters and employers, helping them manage the recruitment process by scanning and assessing CVs based on their likely fit to the job description. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

The growing prevalence of ATS apps requires a shift in approach by jobseekers, to prepare a CV with the best chance of passing the ATS screening stage. That's why we've put together a list of key ATS CV tips, to maximise your chances of success:

  • Include keywords and phrases that mirror the job description to maximise your chances of ranking highly in the ATS screening stage.
  • Use standard CV headings that make your CV easier to navigate, such as 'work experience', 'education' and 'skills'.
  • Choose a simple, standard CV structure and omit any design elements that might make your CV less easy to read by automated systems, such as text boxes and columns.
  • Select a font that's widely used and maximises readability, including popular serif and sans serif fonts between size 10 and 12 for body text, and 14 and 16 for headings.
  • Use bullet points instead of writing full sentences, to reduce the overall length of your CV, make it more keyword-dense and help ATS apps to scan it more easily.

It's easy to get overwhelmed by the steps to creating an ATS-compatible store manager CV, but a few small changes can make a big difference. To smooth the process, use one of our expert-designed, ATS-optimised CV templates to increase your chances of success at this stage of the screening process.

Jobseeker's CV templates can help your CV to make a strong first impression with recruiters. Each template is expertly designed and approved by HR specialists to help you craft a winning application.

Store manager CV FAQs

How do I write a store manager cover letter for my job application?

A cover letter that makes a positive impact with the reader can be just as important as your CV. For the best impact, choose a formal, professional letter layout and a cover letter template that reflects the look and feel of your CV, reinforcing your application's design language.

A typical cover letter layout includes three key paragraphs of written content. Firstly, the opening paragraph includes an introduction to yourself and confirms the role you're applying for, as well as outlining your motivation for applying. Secondly, you'll want to detail some of your key skills and achievements, without repeating your CV. Close your cover letter by expressing your gratitude and enthusiasm, and leaving a call to action that encourages the reader to make contact with you.

As an alternative, if you're applying via email, you may wish to write a shorter, more informal cover note. Follow standard email conventions for this, which are more informal than traditional letter-writing norms. Introduce yourself and confirm the role you're applying for, and direct the reader to the attached documents. Add your contact details in your email sign-off or footer.

Jobseeker's cover letter examples for store manager roles and other retail industry positions can provide valuable insights from HR specialists on how to craft the most persuasive cover letter.

How do I write a store manager CV without experience?

Even without a history of relevant work experience, you can still write a store manager CV that makes its mark with employers.

Consider a structure that emphasises your skills rather than your work experience, such as a functional, or skills-based, CV format. In this CV layout, the skills and education sections are placed above the work experience section.

If you're applying for your first job, focusing on your soft and transferable skills can help you to create a strong store manager CV. Employers will likely be looking for candidates who can show they have well-developed soft skills for learning and adapting to a new role and environment.

How do you write an impactful store manager CV headline?

A CV headline can be an effective way of introducing yourself in your CV and setting the tone, so the reader can quickly identify whether you're likely to be a good fit for the role.

Aim for a short, snappy sentence that includes the job title and introduces one of your strongest, most relevant skills or qualities.

The most impactful CV headlines focus on the most critical keywords and phrases from the job description, helping the reader to make a snap judgement on whether to read your CV in more depth, while increasing the likelihood of passing the ATS stage.

The examples below show best practice for writing a CV headline at different experience levels:

  • Proactive Junior Retail Store Manager
  • Accomplished Retail Store Manager
  • Senior Store Manager Maximising Profitability

What's the best store manager CV format for 2026?

The most suitable format for your store manager CV in 2026 will depend heavily on numerous factors, such as your career stage and experience levels, the type and level of the role, the organisation and established industry norms.

Typically, the reverse-chronological CV is most effective if you have some work experience under your belt. This is because the layout showcases your work experience, providing evidence of how you've used relevant skills to achieve success in previous roles.

On the other hand, for candidates with less experience, including graduates and career changers, a functional or skills-based CV format can be more effective, as it showcases your key skills and qualifications over your work experience.

Key takeaways for success with your store manager CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Use a CV format that reflects your experience levels, and emphasise your skills and achievements throughout your CV, to show employers you've got the required skills and experience for the job.

Finally, using a clean, professional CV template like those offered by Jobseeker, can help your CV stand out among its competitors and give you the best chance of success with your applications.

Sources:

  1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
  2. Jobseeker, Hiring Trends
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Author
Mike Potter is a Certified Professional Resume Writer (CPRW) and an experienced copywriter specialising in careers and professional development. He uses extensive knowledge of workplace culture to create insightful and actionable articles on CV writing and career pathways.

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