Category Manager CV Example
Achieving success with your category manager applications requires a strong, compelling CV that gives your skills and career achievements a chance to shine. You will need to focus on the most relevant and essential specialist skills for the role that match your career experience, including analysing market trends and negotiating supplier agreements. In this guide, you'll find comprehensive tips and advice on creating a category manager CV that makes a strong impression and puts you in the top bracket of applicants.
A stronger, more engaging category manager CV gives you the best chance of success. It can help you pass the ATS CV screening stage and impress the recruiter or hiring manager, increasing your prospects of reaching the interview stage. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.
Standard category manager CV sections
Your approach to creating your winning category manager CV will differ depending on your experience, your seniority and the details listed in the job description.
However, regardless of your years of experience, a category manager CV needs to connect the dots of your career into a cohesive story. In the following sections, we’ll dive into the specific chapters of your CV step-by-step, showing you how to refine everything from your initial introduction to your long-term achievements.
CV Header
At the top of your category manager CV, add a header that establishes the design language of the document. Include the necessary contact information: your full name, email address, phone number and location. It's not typically necessary to include your full address. Additionally, consider adding a URL to your LinkedIn profile if you have one. This can help the reader to quickly access further information about your career and credentials that you haven't been able to add to your CV.
For UK applications, it's not usually a good idea to add a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the selection process and, as such, are often discouraged in job adverts under the terms of the Equality Act 2010.
Abigail Parker
abigail-parker@example.com
(111) 222 33 444 55
London
linkedin․com/in/abigail–parker–123
CV Objective
Below your contact information, a short, concise CV summary or CV objective can set the tone for your application and provide brief, basic information on your key skills and qualities that gives a strong indication to the reader about your suitability for the category manager role. The CV objective provides an alternative to the standard CV summary. While the CV summary focuses on your skills and achievements through your work experience, a CV objective highlights your ambitions and plans for the future, including how the role fits with these. This makes it ideal for junior candidates.
Whether you choose to write a summary or an objective, aim for a length of two or three sentences, introducing your key skills, unique qualities and key achievements or ambitions, making sure they reflect what's included in the job description.
An effective CV summary will focus on a few of the key skills required for the role and show how you've put them to good use in your career to date. You'll want to give the reader a good impression of your unique qualities and briefly provide evidence of their impact in previous roles. Below you'll find a good example of how to write an effective category manager CV summary. The example shows quantifiable achievements and well-structured sentences.
Strong example:
Category manager with five years’ experience optimising portfolios and negotiating supplier contracts. Delivered 15% cost savings and £450K benefits via procurement. Holds MSc in Strategic Procurement and Supply Chain Management.
Poor example:
Experienced category manager with a background in portfolio oversight and supplier negotiations, proficient in strategic sourcing and cross-functional collaboration, committed to driving efficiency and supporting procurement initiatives through operational methodologies.
Above is an example of a less effective CV summary, with some subtle, yet notable differences. Common mistakes that lead to an ineffective summary include a lack of quantifiable experience, vague statements or failing to tailor your summary to the job description. Long, rambling sentences that lack structure can also make your summary harder to read.
Employment History
Work experience is usually the most important section of any CV. Employers will be looking for evidence of how you've developed relevant skills in your career to date, and how you've used them to positive effect in previous roles. Ensure you tailor your work experience section to reflect the job description and show you meet all the essential requirements. This means picking out skills and qualities as keywords and reflecting them back in your work experience bullet points, so employers can assess your likely fit for the role.
Create a list of all your most relevant roles, going back up to 10 or 15 years if necessary. Include your job title, the name of the employer, its location and the dates you worked there. Include bullet points that explain how you put your skills to good use in each previous role.
What differentiates one CV work experience section from all the others is the use of action verbs and quantifiable evidence in your bullet points. It should showcase how your actions led to positive outcomes for the employer, and show a progression in your skills throughout your career. Here's an example of best practice in a category manager CV work experience section:
Strong example:
Category Manager, January 2023 - Present
Silvergate Merchandising Ltd, Manchester
- Developed and executed product assortment strategies that increased category sales by 15 per cent year on year.
- Negotiated supplier agreements that reduced procurement costs by 10 per cent while maintaining product quality standards.
- Launched end-to-end inventory management system that cut stock holding days by 20 per cent and improved turnover.
Poor example:
Category Manager, January 2023 - Present
Silvergate Merchandising Ltd, Manchester
- Collaborated with cross-functional teams to develop and implement category strategies.
- Managed product range optimisation and vendor relationships across multiple markets.
- Conducted market research and analysis to inform decision making and drive growth.
Above you can see an example of what not to do with your category manager CV work experience section. A less-effective work experience section could focus too much on irrelevant or out-of-date roles, or include generic information about your responsibilities that fails to show the impact you made. It might lack tailoring to the job description or fail to provide evidence to support the claims made in the bullet points.
Education
With your education section, you'll draw attention to your most recent and highest qualifications, particularly emphasising any qualifications listed as a requirement in the job description.
For working in category manager positions, it's essential to have a relevant university degree, and as such, you'll want to feature it in your CV. Include your Bachelor of Science in Marketing or another related degree that qualifies you for the role, in your CV, along with any other degrees or qualifications that highlight your strongest key skills, including supplier negotiation and management or demand forecasting and planning.
Your education section should contain only the qualifications that you consider most relevant to the role. List them in reverse-chronological order, starting with the most recent and working back from there. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.
If you have any specialist certifications or licences that are necessary for the role, or help you stand out above other candidates, you may wish to mention them here. When adding any special licences, it's a good idea to also reference their expiry or renewal dates, if applicable.
Bachelor of Science in Business Management, 2018 - 2021
Cranfield University, Cranfield
Skills
In your CV skills section, include a combination of the key hard and soft skills you possess, that make you a suitable candidate for the position. Make sure your skills list reflects the requirements specified in the job description, and include a few skills that are unique to you, and help set you apart from the pack. For a category manager CV, you'll want to focus on the most relevant skills for the role that match your skill set, including negotiation and demand forecasting and planning, to catch the reader's attention and show you're qualified for the category manager position.
Hard Skills
Hard skills refer to the technical and specialist skills required for the everyday duties of the job. They might include specialist knowledge, or the use of certain software and equipment. You can gain these skills through study, training or industry experience, and they might require a licence or certification. For category manager positions, hard skills that match your abilities, such as supplier negotiation and management, and demand forecasting and planning tend to be valued by recruiters and hiring managers. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.
The best hard skills to include are typically listed as 'essential' or 'required' in the job description. Aim for a mix of the most desirable skills, together with those you have the highest proficiency in. For the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer.
See below for examples of skills that are frequently included in the hard skills section of a category manager CV:
- Data analysis and reporting
- Supplier negotiation and management
- Demand forecasting and planning
Soft Skills
Soft skills are distinct from hard skills and tend to reflect your inherent personal qualities and strengths. These are often more transferable to different roles, and help the reader understand your working style, and your likely fit to the team and the organisational culture. As a result of rapid technological changes to modern ways of working, soft skills are becoming more and more valuable to employers. Soft skills can also be particularly useful for junior or entry-level roles where candidates haven't had the time or career experience to develop hard skills and notable achievements.
As with hard skills, review the job description to understand the best soft skills to mention in your category manager CV. The best CV soft skills section includes specific skills that you can evidence with examples throughout your CV. Create a list of four or five transferable skills, combining the most essential skills from the job description with the skills that help you to stand out as a unique and compelling candidate for the position.
Consider the following soft skills that frequently appear in a category manager CV.
- Strategic thinking
- Stakeholder management
- Negotiation
Languages
If you speak a foreign language, it can be beneficial to include a languages section on your category manager CV. Whether languages are a requirement of the job description or not, if your CV lists additional languages, this typically reflects well on you as a candidate. Under this section, list any foreign languages you speak to a professional standard, with an indicator of your competency level for each.
There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:
- English: Fluent
- Spanish: Intermediate
Alternatively, use an internationally recognised framework for languages, such as the Common European Framework of Reference (CEFR). This gives your language skills a standardised competence indicator, as follows:
- A1: Beginner
- A2: Elementary
- B1: Intermediate
- B2: Upper intermediate
- C1: Advanced
- C2: Proficiency
Certifications and Training
If you've invested your time and resources into gaining extra qualifications beyond the minimum requirements for the role, you could highlight these in a certifications section. It can be a valuable way of differentiating yourself from other candidates and showing employers your dedication, motivation and commitment to professional development. Furthermore, a certifications section is particularly valuable if you're applying for a role that sets out required certifications or licences in the job description. These might include technical roles that require the use of specialist software or equipment.
Here are some key examples of certifications and licences that you could add to your CV for category manager positions:
- Chartered Institute Procurement Diploma, 2023
- APICS CPIM Certification, 2023
- Certified Professional in Supply Management, 2023
Expert Insight:
Barnet Council’s data shows that CVs beginning with a clear, strong personal statement stand out during the brief recruiter scan. (1)
Additional Information
In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary category manager skills. Consider adding optional sections if you're unable to show all the necessary skills for the job through work experience, but could show them through extracurricular activities and other areas of life. This could be especially relevant if you're a junior candidate, or if you're changing careers.
If you're curious about other ways to make your CV more effective, our career resources will help you strengthen your application.
Hobbies and Interests
Your hobbies and interests can be a useful way of showcasing additional skills that are relevant to the job description, but that you haven't been able to prove via your work experience. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, a hobbies and interests section will only make an impact with the reader if the skills you showcase are relevant to the role. As such, only include this section if it helps you fulfil requirements of the role that you've been unable to show elsewhere.
Career Achievements
Creating a section for your achievements and awards can help you draw attention to the things you're most proud of in your career to date. If you've won any awards or achieved any key milestones in your career to date, you might want to mention them here.
Voluntary Work
Another way of showing employers your skills and experience is through volunteer roles. If you're struggling to show you have the necessary credentials through your work experience, volunteering can provide valuable examples of how you've put your skills into action. Your volunteering section should follow much the same structure as your work experience section.
Add a description of the volunteer role or a job title if you had one, the name of the organisation, its location and the start and end date of your volunteering. List bullet points that show how you put relevant skills to good use to create positive results for the organisation.
Data Insight:
More than 3 out of every 4 recruiters use ATS software to check basic candidate details, including experience levels, hard skills and previous job titles. (2)
Most impactful action verbs for a category manager CV
Adding strong action verbs to the bullet points in your CV's work experience section is a great way to focus on the key skills required for the job, while showing the impact you've made. Start each bullet point with an action word that reflects the job description, so the reader can easily identify your best qualities. When adding action verbs to your work experience bullet points, just remember to always provide quantifiable evidence that shows the value you added for each employer. Use past tense for any action verbs that describe previous roles (for example, 'developed') and present tense for current roles (for example 'collaborating').
- Source
- Negotiate
- Analyse
- Develop
- Implement
- Monitor
- Manage
- Forecast
- Optimise
- Collaborate
Category manager CV example
Now you know how to create a category manager CV for maximum impact, take a look below at this full, completed example:
London
•
abigail-parker@example.com
•
(111) 222 33 444 55
•
linkedin․com/in/abigail–parker–123
Dynamic category manager with four years’ experience optimising FMCG product portfolios. Led pricing strategy boosting category revenue by 15% in six months. Holds a Bachelor of Science in Marketing.
Assistant category manager
2023
-2026
Tesco UK Ltd (Welwyn Garden City)
- Negotiated supplier contracts to reduce costs by 12%, boosting category profit margins by £200k annually.
- Developed monthly category performance reports that identified trends, resulting in a 15% inventory turnover improvement.
- Collaborated with marketing to launch seasonal promotions, increasing category sales by 25% year on year.
Bachelor of Science in Marketing
2018
-2021
University of Manchester (Manchester)
Data analysis and reporting
Supplier negotiation and management
Demand forecasting and planning
Strategic thinking
Stakeholder management
Negotiation
Chartered Institute Procurement Diploma
APICS CPIM Certification
English - Native
French - Advanced
If you want to get a feel for how your CV will look once you finalise its design and layout, check out our CV examples for inspiration.
Best practice and common mistakes for your category manager CV
Tips to follow
- Tailor your CV, matching it to the key skills and experience described in the job description, while telling a unique story about your best qualities and achievements.
- List your relevant qualifications in a dedicated education section, adding any outstanding grades or awards you won, to help you stand out from the competition.
- Select a clear, professional CV format that helps your application to be as readable and accessible as possible, including standard fonts, consistent line spacing and clear headings.
- Start with an engaging CV summary or objective that provides a clear synopsis of your career and highlights your best qualities and achievements.
- Quantify your achievements by offering evidence that supports your claims throughout your CV wherever possible, such as key metrics, awards, and positive feedback.
Common mistakes to avoid
- Avoid adding personal information, for example your age, gender or marital status, or a personal photo, unless this is required for the role.
- Don't use passive voice, such as 'strategies were devised', but instead add clear action verbs that place you and your impact at the heart of the CV narrative.
- Don't lie or exaggerate to make your application look stronger – misleading claims about jobs or qualifications can be considered fraud.
- Don't add an inappropriate email address to your CV comrosing of nicknames or informal language. If needed, create a dedicated professional email address combining elements of your name, initials and/or profession.
- Don't use complex formatting or confusing layouts that can make your CV less accessible for the reader or less scannable by ATS apps.
A well-designed and concise cover letter can make a big difference to your job applications. Match your cover letter to your CV's design and styling with our HR-approved cover letter templates.
How to optimise your CV for ATS screening
Many employers now use applicant tracking systems (ATS) to assist with managing the recruitment process. One of the key elements of most ATS apps is the ability to scan CVs and rank them according to their likely match to the job description. By taking on this task, the hiring manager can reduce the time and resources they spend on the initial selection process, making recruitment more efficient and cost-effective.
With ATS apps becoming more prominent, it's essential for candidates to optimise their CVs to increase their chances of passing the initial screening stage. You can read a list of the top tips for ATS optimisation below:
- Include keywords and phrases that match the job description, giving you the best chance of appearing as a strong fit for the role.
- Use clear, standard CV headings that are easily recognisable, such as 'work experience', 'education' and 'skills'.
- Choose a simple, standard CV structure and omit any design elements that might make your CV less easy to read by automated systems, such as text boxes and columns.
- Select a widely-used font in either serif or sans serif style, with a font size between 10 and 12 for body text and 14 and 16 for heading text.
- Use bullet points throughout your CV in place of full sentences. This serves a few purposes, reducing the overall length, helping keywords stand out and making it overall more scannable by ATS apps.
You might feel there are a lot of steps to creating an ATS-compatible category manager CV, but with just a few small changes, you can ensure your CV passes this stage. Use one of our ATS-compatible CV templates, which are designed by experts to give you the best chances of success.
To make a splash with your CV, use one of Jobseeker's professional-looking CV templates. They come approved by HR specialists to maximise your chances of success.
Category manager CV FAQs
A well-crafted cover letter can be just as vital to your chances of success as your CV. To write a cover letter that makes a positive impression on the reader, adopt a formal, professional layout and use a cover letter template that matches the design of your CV.
Most cover letters include three main paragraphs of written content. In the first paragraph, confirm the role you're applying for and reference your reasons for applying, including how it fits with your career journey and why you want to work for the organisation. Secondly, write a brief paragraph outlining your key skills and achievements, taking care not to simply repeat the details in your CV. Finally, express your gratitude and enthusiasm, and leave a call to action that encourages the reader to reach out to you to arrange an interview or establish a dialogue.
Alternatively, if applying via email, you may wish to write a shorter, more simple cover note. You can use traditional email conventions for this, which are less formal than standard letter conventions. Simply introduce yourself and confirm the role you're applying for, direct the reader to the attached documents and add your contact details in your email footer/sign-off.
Jobseeker's cover letter examples for category manager jobs and key retail industry roles offer valuable insights from HR experts on how to write a compelling cover letter.
Even if you don't have much work experience, you can still write a category manager CV that impresses employers.
Choose a functional CV format, that gives greater emphasis to your skills than to your work experience. In this layout, the skills section comes immediately below your CV summary, followed by education, with work experience taking less priority.
For junior positions, it's important to emphasise your soft and transferable skills. Employers will be looking less for category manager candidates with a depth of experience, and more for candidates who can show they have the soft skills, such as ability to adapt and learn, to thrive in a new role and environment.
A CV headline can be an effective way of introducing yourself in your CV and setting the tone, so the reader can quickly identify whether you're likely to be a good fit for the role.
Aim for a short, snappy sentence that includes the job title and introduces one of your strongest, most relevant skills or qualities.
To give your CV the best shot at success, write a CV headline that focuses on the most essential keywords and phrases from the job description. This will strike a chord with the hiring manager and help your CV to pass the ATS screening stage.
The examples below show best practice for writing a CV headline at different experience levels:
- Results Driven Junior Category Manager
- Experienced Category Manager Maximising Sales
- Results-Driven Senior Category Manager
The most suitable format for your category manager CV in 2026 will depend heavily on numerous factors, such as your career stage and experience levels, the type and level of the role, the organisation and established industry norms.
Typically, the most effective CV format for most candidates is a standard reverse-chronological structure that prioritises your work experience section as a showcase of your skills and career achievements.
Alternatively, for less-experienced candidates who might not want to emphasise previous employment (such as recent graduates or career changers), a functional format is more suitable. This layout prioritises your skills and qualifications.
Key takeaways for your category manager CV
To stand out from the crowd with your CV, tailor your approach to each individual application, incorporating keywords and phrases that match the job description. Select a suitable CV format that reflects your experience level, and focus on highlighting your key skills, and demonstrating how you've put them to good use to achieve positive outcomes in your career to date.
Finally, using a clean, professional CV template like those offered by Jobseeker, can help your CV stand out among its competitors and give you the best chance of success with your applications.
Sources:
- Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
- Jobseeker, HR Trends
Impress employers with your CV
Step-by-step guidance to create a professional CV in minutes.
