Digital Marketing Resume Example

This comprehensive guide will give you all the tools you need to craft a digital marketing resume that positions you strongly against other candidates. You'll learn how to show employers you've got the relevant qualities, skills and experience for the job, all presented in a format that employers prefer to see. The article also includes tips for formatting your resume according to your experience and strengths. Read on to learn the tips Jobseeker careers experts recommend as the best for your digital marketing resume.

What to include in a digital marketing resume

Although the content of a digital marketing resume may differ according to your experience and seniority, the main sections will remain the same.

Your resume layout and structure may differ depending on your experience levels, but make sure your resume includes the following:

Resume Header with Contact Details

A digital marketing resume header contains your name and contact information. Add your first and last name, your phone number and your email address. Include your address or location, but avoid adding any other personal information. If you have a LinkedIn profile, you can add the URL to your header so the hiring manager can get a better understanding of your work history and experience. Make your resume header clear, concise and as brief and compact as possible. Consider different layouts that spread the information horizontally across the page rather than using a different line for each piece of information.

Use an email address that's professional and appropriate for professional communication. Typically this would be an email address based on your first and last name, or your initials. If necessary, you could include your profession or another unique identifier. Avoid using old email addresses that could be considered unprofessional or inappropriate. Additionally, always check your contact details before sending your resume to ensure they're up-to-date.

Resume Summary

Your resume personal profile is a short, concise paragraph to highlight two or three key skills and achievements in digital marketing professional roles. You may also see this section named as 'resume summary' or 'resume objective'. Resume summaries tend to focus on your career experience, while resume objectives cover your ambitions and plans for the future. However, make sure you keep your resume summary short and snappy, and focused on the skills and experience listed in the job description.

Alternatively, focus on introducing your career ambitions, and why this role is a good fit, both for you and the organization.

A great resume summary should highlight why you're an ideal candidate for digital marketing professional roles by showing key skills and qualities that reflect the job description and provide evidence to support them. It should also introduce your personality and unique qualities to the reader, to help them start to form an opinion about you as a candidate. Take a look at some strong examples of how to approach a digital marketing resume summary in the graphic below.

Conversely, a bad resume summary might be too generic, lacking focus on the specifics of the job description. It will also fail to provide any useful insights on what makes you a unique candidate. In the graphic above you can find some negative examples of how to write a resume summary.

Work History

In the next section, list your employment history focusing on the most relevant previous roles and achievements that showcase your digital marketing professional skills. Include any relevant jobs you've held in reverse-chronological order. Start with your current or most recent roles and work back through previous roles. For each job, list your title, the name of the company, its location and the dates you worked there.

Also include some bullet points for each job mentioned, showcasing your achievements so the employer can see the impact you made on the company. Pay attention to the job description and make sure each point is relevant to digital marketing professional roles.

A good resume work experience section includes your most relevant previous jobs and highlights your key achievements in each role. To make the best possible impression on hiring managers, make sure each entry in your work experience section references skills and experience listed in the job description, and shows how you added value to each role with quantifiable evidence and outcomes. See below for some good examples of what to include in your resume work experience section.

Above, you can see a weaker example of a resume work experience section to best avoid. A bad resume work experience section might fail to address skills and achievements that relate directly to the job description. Falling back on clichés, vague descriptions and basic responsibilities, rather than showing the impact you made, is likely to disengage the reader.

Education

The education section provides space to list your highest and most recent academic achievements that are relevant to working as a digital marketing professional.

If you're applying for digital marketing professional positions you'll typically need to have a degree. A Bachelor of Science in Marketing will usually help your chances of success. You could also list any qualifications that demonstrate your data analytics or ppc management.

List your relevant qualifications in reverse-chronological order. Add the name and level of the award, the institution, its location (if this isn't obvious from the name) and your dates of study. If you have space, include some bullet points outlining any specialist areas of study, awards or high grades, so the employer can learn more about your unique skill set and knowledge.

Additionally, mentioning any leadership roles or any societies and clubs you participated in while studying shows proactivity and initiative.

Hard and Soft Skills

The skills section is one of the main ways to show employers you've got the skills required for digital marketing professional roles. Whether your skills include ppc management, problem-solving ability or any other useful skills for the role, you'll want to list them here. Again, refer to the digital marketing professional job description for an indication of the types of skills the employer is looking for, and make sure your skills section reflects these.

How to include hard skills on your digital marketing resume

Hard skills are the key technical skills required for digital marketing professional positions. They include specific industry knowledge and abilities that you could learn on the job, or through a specialist qualification. Furthermore, an extensive list of hard skills helps to make a compelling case for your digital marketing professional job applications, as they show employers your understanding of the digital marketing professional role. If possible, add four or five hard skills that reflect the requirements of the job description. These will boost your chances of success in your applications.

You'll make more impact with your resume hard skills list if you focus on technical skills that reflect your unique expertise and specialism, and that match the key requirements in the job description. See the graphic below for some tips on hard skills for a digital marketing resume.

Soft skills on your digital marketing resume

Soft skills are the personal skills and qualities that make you a good fit for the job. They include transferable skills and strengths that help you settle into the role, adapt to new challenges and build effective working relationships. Indeed, without soft skills, you may struggle to adapt to digital marketing professional roles or meet the standards expected of you. So make sure you include several key soft skills on your resume. You should generally look to include up to five soft or transferable skills that match the job description.

An effective digital marketing resume soft skills section should be targeted to include skills that reflect your personality and unique characteristics, while also matching the job description. The graphic below includes some examples of good resume soft skills.

Licenses and Certifications

Under certifications and licenses, add any further qualifications that show you're a good fit for the job. These could be official licenses required for the job or certifications that improve your employability. Therefore, add any professional licenses or certifications, along with valid dates that show they're still valid.

Review the list below for some suitable certifications for a digital marketing resume:

Optional Sections

In addition to the core sections of a digital marketing professional resume, there are several optional sections you could include to enhance your chances. Choose optional sections from the list below, if they help to showcase your relevant skills and experience.

Hobbies and Interests

Listing your hobbies and interests can reveal key qualities that some employers may value. Hobbies can help you show different sides of your personality and make your resume more memorable to hiring managers. They're ideal to include if you're a junior candidate who might lack real world digital marketing professional experience. Don't include hobbies and interests in your resume unless they showcase a specific interest or aspect of your personality. You'll want them to add something to your application that you can't add elsewhere.

Voluntary Work

Adding voluntary roles can be a useful way of showing relevant experience and skills for digital marketing professional roles beyond your main employment history. Write your volunteer section in a similar format to your work experience, including your role, the organization name, relevant dates and the details of your contribution.

References

Although it's rare to include references on a digital marketing resume, some employers may ask for it. Don't add references unless they're specifically mentioned by the employer in the job advert. Only include referees that you've had prior approval from, and notify them to expect contact from the employer.

Best strong verbs for your a digital marketing professional resume

Using strong action words to make your resume resonate with the employer. Choose verbs from the suggestions below that highlight your key skills or those mentioned in the job description.

If you need help creating a resume that impresses HR managers, take a look at Jobseeker's professional resume templates. You can also access beautiful cover letter templates that help your application stand out.

Sample digital marketing resume

Using each of the sections above, we've created this example digital marketing resume, to help guide you when creating your own:

How to make an ATS-friendly resume

Applicant tracking systems (ATS) help recruiters and employers to streamline their hiring process. They can store and process data, including applications and applicant data, quickly and efficiently. One of the jobs ATS applications are increasingly responsible for is initial candidate screening. The systems can quickly scan and rank resumes based on how closely they match the job description. When drafting your digital marketing resume, there are a few guidelines to follow to give you the best chance of passing the ATS screening stage and progressing with your application.

Follow these simple rules when writing your resume, to make sure it's ATS compliant:

• Use a traditional resume format, such as reverse-chronological or functional. These will give your resume a structure that's easier for ATS systems to scan.
• Include keywords throughout your resume that align with the job description. ATS software tends to compare your resume to the job description for points of similarity, so careful, considered use of keywords should help your chances of success.
• Use clear headings that break your resume up into readable, scannable sections that match the standard content employers expect from a resume.
• Utilize a clean, clear resume design that helps make your content more readable. Use simple fonts and subtle color accents and design elements that don't detract from the written content.
• Use concise language to keep the length of your resume to between one and two pages. This will make it easier to scan for ATS applications.

Key takeaways for your digital marketing resume

Writing a strong, impactful resume is about using your experience to demonstrate your relevant skills and achievements. You can do this through your work history or other resume sections. Choose the most suitable resume format for your experience levels, and focus on tailoring your resume based on the requirements listed in the job description.

Using the professional resume templates and resources of Jobseeker can help you create a great-looking resume that stands out from other applicants. Sign up today and follow the simple steps to get started. Jobseeker's expert-designed cover letter generator can help your applications make a strong first impression on hiring managers. Find detailed cover letter examples to complement your resume and get your application noticed.

Sources:

(1) Tips for Writing a Federal Resume, U.S. Department of Labor: https://www.dol.gov/general/jobs/tips-for-writing-a-federal-resume

(2) Resume Tips, Duke University: https://careerhub.students.duke.edu/resources/resume-tips/