Content Strategist Resume Example
A career as a content strategist typically involves developing SEO strategies and analyzing user data. To succeed in your applications for content strategist roles, you'll need a resume that reflects your relevant skills and experience. In this article, we'll highlight tips and examples for creating a content strategist resume that makes a winning impression on recruiters and hiring managers.
This comprehensive guide will give you all the tools you need to craft a content strategist resume that positions you strongly against other candidates. You'll find valuable tips on writing a resume that best showcases your unique skills and achievements. There is also extensive guidance on how to structure your resume to match the job description, and to reflect your experience levels to impress HR specialists and employers. Read on to access expert insights from Jobseeker that will help you create a winning content strategist resume.
Main sections of a content strategist resume
Most resumes contain similar key sections, with a content strategist resume being no different.
If you're applying for junior, entry-level or graduate content strategist positions and you lack work experience, consider using a skills-based resume format to emphasize your skills and education. Draw attention to your soft and transferable skills, as employers will value these highly for entry-level roles. You could also mention any internships, training or volunteer work that helps you showcase skills relevant to the position.
When applying for mid-level content strategist positions, it's typically best to opt for a reverse-chronological resume format. This is because work experience tends to be the most important resume section for this level. By using this resume format you can focus on showing how your experience has helped you develop the required skills for the job. Review the job description to understand which key skills and experience to focus on.
Senior job applications require a slightly different approach to mid-level or junior content strategist roles. Use a reverse-chronological format focusing on your work experience, with a particular emphasis on the impact you've made. Senior resumes are often longer than resumes for junior roles. This is because you may choose to include extra sections, such as awards, professional memberships, publications, conferences or certifications on your resume.
The order you present these sections can vary according to your career stage, but it's still essential to include each of the following:
Resume Header with Contact Details
A content strategist resume header contains your name and contact information. Add your first and last name, your phone number and your email address. Include your address or location, but avoid adding any other personal information. If you have a LinkedIn profile, you can add the URL to your header so the hiring manager can get a better understanding of your work history and experience. Keep your header clear and concise, with only the most necessary information included. Opt for a stylish, professional design that creates a strong first impression.
Make sure your email address appears as professional as possible, and doesn't include anything like nicknames, inappropriate language or personal information. If it does, set up a new email account with an address based on your name or initials, and use that for your job applications. Always double-check your contact details are up-to-date before sending your resume.
Jack King
jack.king@example.com
(111) 222 33 444 55
112 Ocean Avenue, Amityville, NY
linkedin․com/in/jack–king123
Resume Profile
The next section is the resume summary. The section might also be called 'resume objective' or 'personal profile'. This is a brief introduction to you, your key skills and your career achievements and ambitions. While a resume summary focuses on your career achievements and experience, a resume objective typically focuses on your ambitions for the future. However, make sure you keep your resume summary short and snappy, and focused on the skills and experience listed in the job description.
Alternatively, write a paragraph that concentrates on your career objectives and how this role fits with your wider ambitions and progression.
The best resume summaries reflect the job description and focus on qualities that are relevant to working as a content strategist, while highlighting elements of your personality that make you an ideal candidate. They also quantify the information provided with evidence. You can see some positive examples of a resume summary for content strategist jobs below.
Good example:
Results-driven Content Strategist with a Bachelor of Arts in Communications and extensive experience as a Content Marketing Manager. Proven track record in developing and executing data-driven content strategies that boost engagement, drive traffic, and enhance brand presence. Adept at cross-functional collaboration, leveraging market insights, and utilizing SEO techniques to maximize content impact. Strong analytical skills and creativity, ensuring content aligns with business goals and resonates with target audiences
Bad example:
Content strategist with a background in communications and experience in managing content. Worked on making plans to improve how content performs and gets noticed. Collaborated with different teams and used some market information and SEO to help content reach its goals. Good with numbers and creativity, aiming to make content fit business needs and connect with audiences
Conversely, an ineffective resume summary would include generic, unspecific information on your skills and experience, while failing to provide any useful information on what makes you a unique and interesting candidate. In the graphic above you can find some negative examples of how to write a resume summary.
Work Experience
In the next section, list your employment history focusing on the most relevant previous roles and achievements that showcase your content strategist skills. Include any relevant jobs you've held in reverse-chronological order. Start with your current or most recent roles and work back through previous roles. For each job, list your title, the name of the company, its location and the dates you worked there.
Also include some bullet points for each job mentioned, showcasing your achievements so the employer can see the impact you made on the company. Pay attention to the job description and make sure each point is relevant to content strategist roles.
A good work experience section pulls the reader in with clear examples of where you've put the skills necessary for the job into good use in your career to date. This typically includes evidence of how your skills and activities contributed to positive outcomes for the organization. Review some strong examples of resume work experience sections in the graphic below.
Good example:
Content Marketing Manager, January 2022 - Present
Narrative Nexus Consulting, Long Beach
- Increased website traffic by 150% in one year through strategic content campaigns and SEO optimization
- Boosted lead generation by 40% via targeted content and email marketing initiatives
- Developed and executed a content strategy that grew social media engagement by 75% over six months
Bad example:
Content Marketing Manager, January 2022 - Present
Narrative Nexus Consulting, Long Beach
- Improved website visibility through various online strategies and content efforts
- Enhanced lead generation with effective marketing techniques and content initiatives
- Grew social media presence using strategic content planning and execution
In the graphic above you can see a great example of what to avoid when writing your resume work experience section. Ineffective work experience sections tend to focus too much on everyday responsibilities over skills and achievements. If you use vague descriptions of activities and fail to back up your achievements with evidence, you're likely to fail to make an impact on the reader.
Education
Under education, add details of any degrees or professional qualifications relevant to content strategist roles.
If you're applying for content strategist positions you'll typically need to have a degree. A Bachelor of Arts in Communications will usually help your chances of success. You could also list any qualifications that demonstrate your data analysis tools or content management systems.
For each entry in this section, add the name and level of your qualification, the institution you studied at, its location and your dates of study. You could also add one or two bullet points to draw attention to your grades if they were particularly good, as well as any specialist subjects you studied. This will help the hiring manager understand your knowledge and special skills better.
If you took part in any volunteering or you were a leader or member of any university societies, you could also mention these in your education section.
Bachelor of Arts in Communications, 2017 - 2020
Columbia University, New York, NY
Skills
The skills section of a content strategist resume is a chance to list any skills you have that match those of the job description. You could include data analysis tools, effective communication or any other skills that show you're a suitable candidate. Additionally, read the job description to make sure your skills match those required for content strategist positions. You could also include some unique skills that help you stand out as a candidate.
How to list hard skills on your content strategist resume
Hard skills are specific skills related to the job you're applying for. They include particular abilities, technical skills and industry knowledge that relate directly to jobs as a content strategist. Furthermore, these skills are essential for a content strategist resume as they showcase your expertise in the field. Include around four or five key hard skills that are listed in the job description. These skills will help to convince the hiring manager that you're a good fit for the position.
For an effective resume hard skills section, focus on the technical skills that are most essential in the job description, and that match your specific expertise. Some examples of the best hard skills for a content strategist resume are listed below.
- Seo optimization
- Content management systems
- Data analysis tools
How to list soft skills on your content strategist resume
Your soft skills are the core qualities and personal characteristics that make you a good employee. They tend to apply to multiple professions and jobs, though the soft skills you'll require may change as you move from junior to senior positions. Indeed, transferable skills are growing in importance in the modern world of work, so make sure you include several of these in your resume. You should generally look to include up to five soft or transferable skills that match the job description.
Your soft skills section should make the most of your unique personal qualities and strengths, while also reflecting the requirements laid out in the job description. See below for some examples of useful soft skills for a content strategist resume.
- Critical thinking
- Effective communication
- Time management
Certifications and Training
Under this section, list any relevant certifications or licenses that are relevant to content strategist jobs. These could be official licenses required for the job or certifications that improve your employability. Therefore, make sure you list the dates of your certifications and licenses so employers can see they're up-to-date and valid.
Take a look at some example certifications for a content strategist resume below:
- Content Marketing Certification, 2022
- HubSpot Content Marketing, 2022
- Google Analytics Certification, 2022
Expert Tip:
Optional Sections
If you need to provide further evidence of your suitability for the job, optional sections can be useful for a content strategist resume. Choose any optional sections that showcase essential or desirable skills or experience for content strategist jobs.
Hobbies and Interests
Including your hobbies and interests can be a valuable way of showing your key skills and qualities. These are particularly useful for your resume if you're short of work experience and need to showcase a particular skill or experience. Only include hobbies and interests that showcase your personality and personal qualities, and add something different to your application.
Voluntary Work
This section can be valuable for a content strategist resume, if you've done any voluntary work that showcases your relevant skills. Include the title of your volunteer role, who you volunteered for, as well as the dates you carried out the work. Provide brief details of your responsibilities and the impact you made.
References
Although it's rare to include references on a content strategist resume, some employers may ask for it. Don't add references unless they're specifically mentioned by the employer in the job advert. Include a maximum of three professional references, being sure to check with your referees before including them in your resume.
References will be available upon request.
Best strong verbs for your a content strategist resume
Add strong verbs to your work experience section to show the hiring manager the impact you made in your previous roles. Choose from the list of words below to make the best possible impression.
- Develop
- Analyze
- Create
- Optimize
- Strategize
- Research
- Execute
- Collaborate
- Evaluate
- Manage
If you need help creating a resume that impresses HR managers, take a look at Jobseeker's professional resume templates. You can also access beautiful cover letter templates that help your application stand out.
Sample resume for content strategist positions
The content strategist resume example below incorporates all the information from above into a full-designed resume template, so you can see how a final resume will look:
112 Ocean Avenue, Amityville, NY
•
jack.king@example.com
•
(111) 222 33 444 55
•
linkedin․com/in/jack–king123
Experienced Content Strategist with a Bachelor of Arts in Communications, specializing in developing and executing comprehensive content strategies. Proven track record as a Content Marketing Manager, adept at creating engaging content, driving brand awareness, and optimizing digital channels to achieve business goals. Skilled in content planning, SEO, and data analysis to enhance audience engagement and conversion rates. Strong communicator and team player with a strategic mindset and a passion for storytelling
Content Marketing Manager
2020
-2022
CreativePulse Media (Fort Wayne)
- Increased organic traffic by 75% in one year through targeted content strategy and SEO optimization
- Led a team to produce 200+ high-quality articles, resulting in a 50% increase in user engagement
- Developed and executed a content marketing campaign that generated $500K in new revenue within six months
Bachelor of Arts in Communications
2017
-2020
University of Utah (Salt Lake City, Utah)
Seo optimization
Content management systems
Data analysis tools
Critical thinking
Effective communication
Time management
Content Marketing Certification
HubSpot Content Marketing
English - Fluent
Spanish - B2
Best practices for a content strategist resume
Tips to write the best resume
- Create a positive impression with a well-written resume summary or objective that highlights your key strengths for content strategist roles.
- Include any relevant work experience in reverse-chronological order, starting with your current or most recent role, for maximum readability.
- Review your resume thoroughly and correct any errors before sending it, to avoid unnecessary harm to your chances.
- Use action words that show how you've made an impact in different content strategist jobs (e.g. analyze, research, evaluate).
- Quantify your career achievements by including evidence of your impact throughout your resume.
Pitfalls to avoid with your resume writing
- Don't use complex formatting that makes your content strategist resume harder to read or less scannable by software such as applicant tracking systems (ATS).
- Don't use an unprofessional email address. Instead, create a simple email address based on your name.
- Don't forget to keep your contact information up to date, to ensure the employer can contact you if necessary.
- Don't use passive language - change phrases like 'the project was delivered' to sentences using strong active verbs.
- Don't lie or exaggerate about your content strategist experience or achievements as it can harm your chances in the long term.
Tips on creating an ATS-optimized resume
An applicant tracking system (ATS) is just one of the tools employers and recruiters can use to streamline their hiring practices. This typically includes screening candidates by scanning and ranking their resumes based on their likely suitability for any vacancy. If you follow a few simple tips when writing your content strategist resume, you'll give yourself a better chance of ranking highly in the ATS screening and progressing to the next stage.
Follow these simple rules when writing your resume, to make sure it's ATS compliant:
- Use a traditional resume layout, such as a reverse-chronological or functional format. This will mean your resume includes all the necessary sections, in the expected order.
- Use keywords throughout your resume that reflect the job description, so ATS resume scanners can recognize a strong connection between your skills, and those in the job description.
- Use clear headings that break your resume up into readable, scannable sections that match the standard content employers expect from a resume.
- Utilize a clean, clear resume design that helps make your content more readable. Use simple fonts and subtle color accents and design elements that don't detract from the written content.
- Use simple, concise language to keep your resume to a maximum of one to two pages in length. This will make it easier for ATS software to read.
For help crafting a winning resume, read our in-depth career blog and review our resume examples for inspiration.
FAQs for a content strategist resume
After writing your content strategist resume, you'll want to write an accompanying cover letter that helps your application stand out.
Firstly, think about whether you want to write a full, formal cover letter or whether a brief email to introduce yourself and draw attention to your resume will suffice.
If you choose to write a full cover letter, follow traditional letter-writing conventions surrounding greetings, sign-offs and use of professional language. The body of the cover letter tends to be three paragraphs. The first introduces yourself and the role you're applying for, giving reasons for your application. The second briefly covers your key skills and achievements that are most relevant to content strategist roles. Finally, the third paragraph re-emphasizes your interest in the role and leaves a call to action, encouraging the employer to reach out to you.
For help creating an eye-catching cover letter that impresses recruiters and hiring managers, use Jobseeker's professional cover letter templates.
There are plenty of ways to still make a positive impression with your content strategist resume, even if you lack relevant work experience. Use a skills-based resume format to highlight your relevant skills and education. This is more suitable for junior or entry-level roles where you might not have much work experience to showcase. Use the additional information sections at the end of your resume as a showcase for relevant skills and achievements. These can be a particularly useful way of proving you have the skills necessary for the job.
A resume headline can catch the attention of the reader and give them a strong first impression about your suitability for content strategist jobs. A well-constructed resume headline can help your resume rank highly with ATS screening tools by referencing some of the key information from the job description. Write a few words to set the tone for your resume, including the job title, your experience or track record and one or two key skills that make you stand out.
Below you can see a resume headline example:
- Junior Content Strategy Specialist
- Strategic Content Architect and Innovator
- Senior Content Strategy Expert
The most suitable resume format for you depends on two crucial factors. Firstly, whether you have a body of relevant work experience. Secondly, the type of job and its seniority level. If you're applying for a junior position or changing careers, you might want to consider a functional resume. This highlights your skills and education over your work experience. If, however, you have experience in your chosen profession, a traditional, reverse chronological resume format might be the way to go. This showcases your relevant skills and achievements in your work experience section.
Key points for your content strategist resume
If you want to catch the eye of employers and recruiters, you need a professional resume that showcases your best skills and career achievements. Choose a resume structure that makes the most of your relevant experience, whether through work or other activities, and be sure to tailor your resume to match the job description.
HR-approved resume templates and other tools by Jobseeker are the easiest way to create a winning job application. Sign up and follow the simple instructions to complete a resume that stands out from the crowd. Whether you're a junior or senior candidate, a professional cover letter can help to grab the attention of the employer. Jobseeker's cover letter examples were created by careers experts to provide useful tips and ideas for your cover letter.
Sources:
(1) Tips for Writing a Federal Resume, U.S. Department of Labor: https://www.dol.gov/general/jobs/tips-for-writing-a-federal-resume
(2) Resume Tips, Duke University: https://careerhub.students.duke.edu/resources/resume-tips/
Impress potential employers with your resume
Follow step-by-step professional guidance to create a polished resume in minutes.