Social Media Marketer CV Example

A social media marketer CV that includes all the necessary details and is tailored carefully to the job description puts you in a great position. It can help you pass the ATS screening stage, make a strong impression with the employer and reach the latter stages of the recruitment process. Let’s break down the core components of a CV and examine how to build them effectively.

Standard social media marketer CV sections

Your approach to creating your winning social media marketer CV will differ depending on your experience, your seniority and the details listed in the job description.

However, no matter where you are in your career, a social media marketer CV must present a clear, compelling narrative of your professional journey. To help you build that story, we’ll now break down the document piece-by-piece—from the initial contact header to your most significant career milestones.

CV Header

At the top of your social media marketer CV, add a header that establishes the design language of the document. Include the necessary contact information: your full name, email address, phone number and location. It's not typically necessary to include your full address. Additionally, consider adding a URL to your LinkedIn profile if you have one. This can help the reader to quickly access further information about your career and credentials that you haven't been able to add to your CV.

For UK jobs, it's generally not a good idea to add a photo or any other personal details beyond your basic contact information. This means leaving off details such as your age, gender, ethnicity and nationality, as these can introduce bias to the selection process and complications related to the Equality Act 2010.

CV Objective

Under your header, write a brief CV summary or CV objective, outlining a few of your key skills, qualities and achievements. This short paragraph can help employers to quickly assess your suitability for the role, setting the tone for your social media marketer CV. As an alternative to the CV summary, you might wish to write a CV objective. This serves a similar purpose, but instead of focusing on your experience, it highlights you career ambitions and objectives.

In your summary or objective, write up to three sentences outlining your key skills, unique personal qualities and career achievements or ambitions, taking care to always reflect the requirements listed in the job description.

A good CV summary would typically focus on a couple of key skills that match the job description, demonstrating how you've used them to good effect in previous roles. It's important to focus on your unique qualities and provide a preview of how they've made an impact in your career to date, which you'll unpack later in the document. Below you'll find an example of a strong social media marketer CV summary.

Above is an example of CV summary that doesn't follow best practice, with some subtle shortcomings and failings. An ineffective summary might be vague or generic, failing to highlight specific personal qualities that help you stand out and failing to address the requirements specified in the job description. They might also lack firm evidence of your skills, and be structured with long, hard-to-read sentences.

Work Experience

As with most CVs, your social media marketer CV work experience section tends to be the most vital part of your application. Employers tend to look to this section for evidence of how you've developed useful and relevant skills, and used them to add value for previous employers. Always take the time to tailor this section, including keywords and phrases that match the job description. This will help employers to judge how strong a fit you are for the role, and how you might apply your skills for the benefit of the organisation.

List only your most relevant jobs, and go back up to 10 or 15 years, depending on your experience levels. List your job title, the name of the employer, its location and the dates you worked there. Also include bullet points for each entry, highlighting how you used your skills to add value for the employer.

What differentiates one CV work experience section from all the others is the use of action verbs and quantifiable evidence in your bullet points. It should showcase how your actions led to positive outcomes for the employer, and show a progression in your skills throughout your career. See below for an example of a strong work experience section for a social media marketer CV.

Above you can see an example of what not to do with your social media marketer CV work experience section. The work experience section could fail to make an impression if it's too generic, focuses on older or irrelevant roles or lacks tailoring to the job description. It's also important to avoid focusing too much on responsibilities that don't tell the reader anything of the value you added to the role.

Education

With your education section, you'll draw attention to your most recent and highest qualifications, particularly emphasising any qualifications listed as a requirement in the job description.

Your career as a social media marketer typically won't require a specific degree or degree-level equivalent qualification. However, you should still include your highest certifications, training and formal qualifications in your CV's education section, even if not specified in the job description. These might include Google Analytics Individual Qualification, or any other relevant training that demonstrates your skills in paid advertising campaign management or brand voice consistency expertise.

When adding your qualifications to your education section, choose the highest relevant qualifications, and list them in reverse-chronological order, starting with your most recent. For each qualification, add its name and level, the awarding body or institution, its location (if necessary) and your dates of attendance or graduation. If you want to emphasise your education in your CV, include bullet points showing specialist areas of study, projects, awards, society memberships or anything else that helps show you've got the necessary skills for the job.

Specialist licences or certifications can also be a valuable addition to your CV's education section. If these are essential for the job and are referenced in the job description, it's a good idea to include them here rather than further down your CV. Include any expiration or renewal dates for certifications, if applicable.

Key Skills

A CV's skills section is the place to show the reader, in an easily accessible format, that you have the necessary skills for the job. Read the job description to understand the most essential skills, and create a list of both hard and soft skills, ensuring you include some of your strongest, most unique characteristics and qualities to set you apart from the competition. In a social media marketer CV, focus on the most relevant and essential skills in your skills portfolio, such as communication and brand voice consistency expertise, to show you're qualified for the social media marketer position and to put you in a strong position to progress.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For social media marketer positions, hard skills that match your abilities, such as SEO best practice knowledge, and paid advertising campaign management tend to be valued by recruiters and hiring managers. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.

The best hard skills section would be based around skills listed as 'essential' or 'required' in the job description. To give yourself the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer, and your hard skills list should reflect this.

Below, you can find the types of skills typically featured in the hard skills section of a social media marketer CV:

Soft Skills

Your soft skills list should contain a list of your personal strengths that make you suitable for the role, and a good fit for the team and the organisation. In contrast to hard skills, these tend to be transferable and applicable to different roles and levels. As a result of rapid technological changes in the world of work, soft skills are becoming ever-more valued by employers. Soft skills can also be particularly valuable for junior or entry-level roles where candidates haven't necessarily had the time to develop hard skills and career achievements.

Just like the hard skills section, begin by reviewing the job description to learn the most desirable soft skills to include in your social media marketer CV. Only add soft skills that you can provide evidence for throughout your CV. Create a list of four or five transferable skills, combining the most essential skills from the job description with the skills that help you to stand out as a unique and compelling candidate for the position.

The section below provides an overview of soft skills often highlighted in a social media marketer CV.

Foreign Languages

Adding foreign language skills to your social media marketer CV can be a valuable addition that reflects well on you as a candidate. Even if language skills aren't listed as a requirement in the job description, if you speak a foreign language, it can be beneficial to add it to your CV. Within this section, list the foreign languages you speak to a reasonable degree of competence, together with an indicator of your skill levels.

The methods for indicating your foreign language skills on your CV include assigning a basic descriptive word, such as:

• English: Fluent
• Spanish: Intermediate

You might wish to use an internationally recognised standard for your language skills, such as the Common European Framework of Reference (CEFR). This divides your language skills into the following categories:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications and Training

To showcase additional qualifications and training beyond the basic requirements for the role, consider adding a certifications section to your CV. It's often beneficial to include it as it can illustrate a positive attitude towards self-improvement and professional development, as well as a proactive mindset. All these qualities will appeal to most employers and decision-makers. In addition, the certifications section can be a valuable addition to your social media marketer CV if you're applying for a role that cites certain certifications or licences as a necessity in the job description. These might include roles where the use of specialist software or equipment forms part of your everyday duties.

See below for a list of example certifications and licences you might add to your CV for social media marketer roles:

Optional Sections

Including optional sections in addition to the core sections of your social media marketer CV can help you to show employers you're a strong candidate for the job. Consider optional sections for your CV if you're looking for ways to show you're right for the job, beyond your work experience. Optional sections are particularly valuable if you haven't had the chance to build up relevant work experience, for example, if you're applying for entry-level roles or you're changing careers to a new industry or role.

You can find more detailed advice on tailoring your CV in our career resources, where we cover proven ways to highlight your skills effectively.

Hobbies and Interests

Your hobbies and interests can be a useful way of showcasing additional skills that are relevant to the job description, but that you haven't been able to prove via your work experience. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, a hobbies and interests section will only make an impact with the reader if the skills you showcase are relevant to the role. As such, only include this section if it helps you fulfil requirements of the role that you've been unable to show elsewhere.

Achievements and Awards

Compiling your key career achievements into a single list is an effective way of making your CV more readable at a glance. If you've been awarded any prizes or accolades, or reached any key career milestones, these can all help to show you have the required status and experience for the role.

Volunteering

Listing volunteer roles is another effective way of showing employers your skills and experience. If you're lacking work experience, either as a junior candidate or a career changer, adding volunteering activities gives you a chance to show how you've put your skills into action. Your volunteering section should follow much the same structure as your work experience section.

Add a description of the volunteer role or a job title if you had one, the name of the organisation, its location and the start and end date of your volunteering. List bullet points that show how you put relevant skills to good use to create positive results for the organisation.

Most effective action verbs for a social media marketer CV

Adding strong action verbs to the bullet points in your CV's work experience section is a great way to focus on the key skills required for the job, while showing the impact you've made. Start each bullet point with an action word that reflects the job description, so the reader can easily identify your best qualities. When adding action verbs to your work experience bullet points, just remember to always provide quantifiable evidence that shows the value you added for each employer. Use past tense for any action verbs that describe previous roles (for example, 'developed') and present tense for current roles (for example 'collaborating').

Social media marketer CV example

Now that we've covered the main sections to include in your social media marketer CV, we can see how it would all come together in its final form in the example below:

If you're not sure what your one-page, finalised CV design might look like, check out our examples.

Guide to CV ATS optimisation

Applicant tracking systems (ATS) are now commonly used by employers, to help them manage the recruitment process. One of the main functions of ATS software is the scanning and ranking of CVs according to their likely suitability for the role. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

The growing prevalence of ATS apps requires a shift in approach by jobseekers, to prepare a CV with the best chance of passing the ATS screening stage. That's why we've put together a list of key ATS CV tips, to maximise your chances of success:

• Include keywords and phrases that mirror the job description to maximise your chances of ranking highly in the ATS screening stage.
• Use clear, conventional CV headings to make your CV easier to navigate, including 'work experience', 'education' and 'skills'.
• Choose a simple, straightforward CV layout with clear, consistent formatting, that avoids text boxes, graphics or other special design elements, as these can make your CV harder to scan.
• Select a font that enhances the readability of your CV, including recognised serif and sans serif fonts between sizes 10 and 12 for body text, and 14 and 16 for headings.
• Use bullet points throughout your CV in place of full sentences. This serves a few purposes, reducing the overall length, helping keywords stand out and making it overall more scannable by ATS apps.

There are lots of things to think about when crafting an effective, engaging social media marketer CV, but ATS compatibility is something that's easy to overcome. Use one of our expert-designed, ATS-compatible CV templates and remove the stress from creating a CV that puts you in the frame for the role.

Key takeaways for success with your social media marketer CV

To grab the attention of the reader with your CV, tailor it to the exact specifications of the job description, incorporating keywords and phrases that match the employer's requirements. Select a suitable CV format for your experience level, and show the reader how you've used skills relevant to the role, to create a positive impact in your career to date.

Finally, building your CV using Jobseeker's HR-approved CV templates can help to catch the eye of recruiters and hiring managers, making your application stand out and giving you the best chance of gaining your dream job.

Citations:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, Hiring Trends