Marketing Assistant CV Example

A stronger, more engaging marketing assistant CV gives you the best chance of success. It can help you pass the ATS CV screening stage and impress the recruiter or hiring manager, increasing your prospects of reaching the interview stage. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Key sections for a marketing assistant CV

Your strategy for writing a marketing assistant CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

At the end of the day, though, a marketing assistant CV is just a way to tell the story of how you’ve grown in your career. Regardless of your experience level, you want that progression to feel seamless and easy to follow for recruiters. To help you get there, we’re going to walk through each part of the CV step-by-step, starting with the basics in your header and working our way through to your professional achievements.

CV Header

Start your marketing assistant CV by adding a professional-looking header that contains all your relevant contact information. Include your name, email address, phone number and location (your full address isn't typically necessary for UK job applications). Additionally, consider adding a URL to your LinkedIn profile if you have one. This can help the reader to quickly access further information about your career and credentials that you haven't been able to add to your CV.

For UK applications, it's not usually advisable to include a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the decision-making process and are discouraged under the terms of the Equality Act 2010.

CV Summary

Below your contact information, a short, concise CV summary or CV objective can set the tone for your application and provide brief, basic information on your key skills and qualities that gives a strong indication to the reader about your suitability for the marketing assistant role. The CV objective provides an alternative to the standard CV summary. While the CV summary focuses on your skills and achievements through your work experience, a CV objective highlights your ambitions and plans for the future, including how the role fits with these. This makes it ideal for junior candidates.

Both a CV summary and objective should be concise, with an ideal length of two or three sentences. List your key skills, personal strengths and career achievements or ambitions, taking care to ensure the content reflects the requirements listed in the job description.

A good CV summary will highlight one or two key skills that match those listed in the job description, and show how you've put them to good use in your career to date. You'll want to set yourself apart from other candidates by focusing on unique qualities or particular areas of strength that have shaped your career to date. Find an example below of a positive marketing assistant CV summary, characterised by evidence to support your claims and well-structured, easy-to-read sentences.

The CV summary above contains various red flags and things to avoid. While the differences are subtle, they can make all the difference. Common mistakes that lead to an ineffective summary include a lack of quantifiable experience, vague statements or failing to tailor your summary to the job description. Long, rambling sentences that lack structure can also make your summary harder to read.

Work History

A CV's work experience section is usually its most important element. Employers will want to see how you've developed relevant skills in previous roles, and how you've put them to good use in successful projects and career achievements. It's crucial to tailor your work experience section to match the requirements listed in the job description, using keywords and phrases so employers can easily see how well you fit the role and organisation.

Add your most relevant previous jobs, including the job title, the name of the employer, its location and the dates you worked there. Below each entry, include several bullet points showcasing your skills and explaining how you used these to achieve positive results.

Standing out with your CV work experience section means using action verbs and measurable outcomes to show the impact you made. You'll want to outline a progression in your skills development, and list evidence of the value you added. Take a look at this marketing assistant CV example work experience section for inspiration:

Take a look at a less strong marketing assistant CV work experience section above. A poor work experience section might look more like a generic list of responsibilities rather than an account of how you've used your skills to positive effect in previous roles. It might also include old or irrelevant job entries and lack tailoring to the job description.

Education

Your education section should showcase your most recent and highest qualifications, paying particular attention to anything that's specifically required for the role.

Marketing assistant jobs tend to require a relevant university degree just to be eligible for the role, so you'll want to showcase this in your CV. If you have a Bachelor of Arts in Marketing or another related degree that makes you an eligible candidate for the position, add it to your CV. You could also add other degrees or qualifications that highlight your key skills, like search engine marketing expertise or SEO campaign performance analysis.

When adding your qualifications to your education section, choose the highest relevant qualifications, and list them in reverse-chronological order, starting with your most recent. For each qualification, add its name and level, the awarding body or institution, its location (if necessary) and your dates of attendance or graduation. If you want to emphasise your education in your CV, include bullet points showing specialist areas of study, projects, awards, society memberships or anything else that helps show you've got the necessary skills for the job.

You might also wish to add specialist qualifications, certifications or licences that are required for the role. If you add any of these, include the expiry date, if the qualification requires renewal in the future.

Key Skills

Your CV's skills section CV's skills section is a great place to showcase some of the key skills necessary for the role. Check the job description to understand which skills are most essential, and provide a combination of hard and soft skills, reserving space to include some unique qualities that can help you to stand out from the competition. In a marketing assistant CV, focus on the most relevant and essential skills in your skills portfolio, such as communication and search engine marketing expertise, to show you're qualified for the marketing assistant position and to put you in a strong position to progress.

Hard Skills

Hard skills are the specialist technical skills that are essential for carrying out the duties of the role. They might be developed through study, on-the-job training or experience in the industry, and some hard skills may require a licence or certification. For marketing assistant jobs, critical hard skills you've gained in your career can include e-mail marketing automation, and CRM software proficiency. Check the skills specified in the job description, and add four or five key hard skills to your CV that show employers you're capable of completing the key duties of the role.

The best hard skills section would be based around skills listed as 'essential' or 'required' in the job description. To give yourself the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer, and your hard skills list should reflect this.

Take a look below to see the type of skills that are commonly listed in a marketing assistant CV hard skills section:

Soft Skills

Soft skills are the personal strengths and qualities that show employers how well you'll fit into the role and complement other members of the team. Soft skills tend to be more transferable and applicable to different roles than hard and technical skills. The world of work is evolving at a rapid pace, changing the types of hard skills required for many roles, and therefore rendering soft and transferable skills more valuable than ever. Soft skills are also extremely valuable for junior and entry-level roles, where candidates aren't necessarily expected to have a wealth of relevant work experience.

Similar to your hard skills section, it's best to first review the job description to know which soft skills to focus on in your marketing assistant CV. You'll want to include a combination of soft skills that you can provide evidence for throughout your CV. Aim to add up to five soft and transferable skills, including a mix of the most essential skills from the job description, together with some skills that make you stand out as a unique and compelling candidate.

Below is a selection of soft skills regularly featured in a marketing assistant CV.

Languages

If you speak a foreign language, it can be beneficial to include a languages section on your marketing assistant CV. Whether languages are a requirement of the job description or not, if your CV lists additional languages, this typically reflects well on you as a candidate. In the languages section, list the languages you speak to at least a reasonable level, with an indicator of your competency level.

There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:

• English: Fluent
• Spanish: Intermediate

You might choose to adopt an international standard framework for languages, such as the Common European Framework of Reference (CEFR). This assigns a standardised level to your language skills, for example:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications and Training

If you have extra qualifications beyond the basics of what's expected or required for the role, you might want to include a separate certifications section in your CV. It can enhance your chances of success to show specific training and certifications. Not only do these prove you're qualified for the role, but they also indicate proactivity and a dedication to professional development. Furthermore, if there are any necessary certifications or licences for the job, this CV section takes on even more importance. If you're applying for a technical role or a position that involves the use of specialist software or equipment, these might make it more necessary to include a section showcasing your training.

See below for a list of example certifications and licences you might add to your CV for marketing assistant roles:

Optional Sections

Optional sections can be useful to add to your CV, to provide additional evidence that you have the skills for the marketing assistant job. If you're struggling to show all the necessary skills for the job through your work experience or other core sections, optional sections can give your CV the boost it needs to progress you to the interview stage. This could be particularly helpful for entry-level candidates or career changers.

You’ll find more in-depth guidance on structuring your CV in our career resources, designed to help you present your skills as effectively as possible.

Hobbies and Interests

One valid way to show you have relevant skills for the job is by listing your hobbies and interests. In addition, hobbies and interests can showcase your personality, helping to differentiate you from other candidates. However, it's important to only mention hobbies and interests that are relevant, or related to, the role you're applying for. If your hobbies don't help you to show skills required for the role, that are missing elsewhere in your CV, it's best to leave this section out.

Achievements

Including an achievements and awards section is an effective way of showing the reader the value you've added for employers in your career to date. In this section, add any awards or recognition you've received for achievements, and any career milestones you've reached that show you're a strong candidate for the job.

Voluntary Work

Listing volunteer roles is another effective way of showing employers your skills and experience. If you're lacking work experience, either as a junior candidate or a career changer, adding volunteering activities gives you a chance to show how you've put your skills into action. For this section, use a similar structure to your work experience section.

List your job title or a description of the role, the organisation name, its location and the dates you occupied the role. Use bullet points to show employers how you put your skills to use, and any positive achievements from your time in the role.

Best action verbs for an engaging marketing assistant CV

Using strong action verbs in your work experience bullet points gives you the opportunity to show how you've applied skills to good effect in previous roles. Starting each bullet point with an action verb, such as 'delivered', 'collaborated' or 'developed' also allows you to show your key skills and qualities in a way that's easily identifiable for the reader. Remember to always back up the action verbs you use with quantifiable evidence that shows the impact you made. You can use past tense for any action verbs describing previous jobs, with present tense for action verbs to describe your current role and responsibilities.

Example of a marketing assistant CV

Now that you know exactly what to include in your marketing assistant CV, we can take a look at a final, finished example below:

If you want to get a feel for how your CV will look once you finalise its design and layout, check out our CV examples for inspiration.

How to optimise your CV for ATS screening

Applicant tracking systems (ATS) are now commonly used by employers, to help them manage the recruitment process. One of the main functions of ATS software is the scanning and ranking of CVs according to their likely suitability for the role. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

The growing prevalence of ATS apps requires a shift in approach by jobseekers, to prepare a CV with the best chance of passing the ATS screening stage. That's why we've put together a list of key ATS CV tips, to maximise your chances of success:

• Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
• Use clear headings that reflect standard CV conventions, such as 'work experience', 'education' and 'skills'.
• Choose a simple, standard CV structure and omit any design elements that might make your CV less easy to read by automated systems, such as text boxes and columns.
• Select a widely-used font in either serif or sans serif style, with a font size between 10 and 12 for body text and 14 and 16 for heading text.
• Use bullet points in place of full sentences and paragraphs, as these are easier for ATS apps to scan and parse, and help your keywords stand out.

You might feel there are a lot of things to remember when writing an ATS-compatible CV, but with just a few small tweaks, you can ensure yours passes this stage. Use one of our expert-designed, ATS-compatible CV templates to avoid the stress of adapting your CV for ATS screening.

Key takeaways for a successful marketing assistant CV

To make a strong first impression on hiring managers, tailor your CV for every application, adding keywords and phrases that match the job description. Choose the most fitting CV format for your experience level, and focus on showcasing how you've developed the necessary skills for the role, and used them to positive effect in previous roles.

Finally, using an eye-catching, expert-designed CV template from Jobseeker can really give your CV an edge over those from rival candidates, helping you to achieve success in your job applications.

Citations:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Statistics