Email Marketing CV Example
If you're considering applying for email marketer positions, you'll want to draft a CV that gives your skills and career achievements a chance to shine. You'll want to showcase strong skills that are relevant to the role and reflect your experience, including analyzing campaign performance metrics and building segmented email lists. In this article, we'll provide all the tips and advice you'll need to create an email marketing CV that gives you the best chance to progress to the next stage of the recruitment process.
An email marketing CV that's well-written, engaging and showcases the most relevant skills and experience gives you the best chance of progressing to the next stage of the recruitment process. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.
Standard email marketing CV sections
Your email marketing CV strategy will depend on various factors, including your previous experience, your seniority and the details listed in the job description.
If you're a junior candidate, you may feel you lack the necessary depth of work experience to focus too much on this in your CV. As such, you can place greater emphasis on showing your skills via other sections. As such, adopt a functional (or skills-based) CV format that places skills and education above the work experience section in the order of the document. Use sections like volunteer work, internships and hobbies and interests to showcase your skills, as long as they're relevant to the job description.
If you've got some relevant work experience, you'll want your CV to show the reader exactly how you've used your skills to good effect in the workplace up to now. Employers and recruiters will be drawn to your work experience for an indication of the impact you've had in previous roles. In this scenario, a reverse-chronological CV format is usually the most effective choice. Focus on your most recent and relevant previous roles and use bullet points to show your key skills and achievements, offering evidence that showcases your impact.
As an executive or senior-level candidate, it's critical to focus primarily on work experience in your CV. This is because employers will be expecting candidates to have a wealth of relevant experience, and to have reached a prominent position within the industry. Therefore, a detailed reverse-chronological CV is typically the best way to go for senior applications. You might wish to offer a more complete career history to show your progression through your industry, and to highlight the upward trajectory of your skills and achievements. You may also wish to add awards, professional memberships, publications and other key achievements, to demonstrate that you're among the most qualified and decorated candidates in your sector.
At the end of the day, though, an email marketing CV is just a way to tell the story of how you’ve grown in your career. Regardless of your experience level, you want that progression to feel seamless and easy to follow for recruiters. To help you get there, we’re going to walk through each part of the CV step-by-step, starting with the basics in your header and working our way through to your professional achievements.
CV Header
Kick off your email marketing CV with a header listing the essential contact information such as your name, email address, phone number and location. You don't typically need to include your full address. Incorporate design elements that set the tone and design language of your document. Additionally, listing your LinkedIn profile in your CV header can be valuable. It serves to provide more detailed information about your career journey, your qualifications and your industry standing, in an easily accessible way.
For jobs in the UK, a personal photo is usually not required on your CV. That, along with any other personal details such as age, gender, ethnicity and nationality, are generally discouraged under the terms of the Equality Act 2010, which aims to reduce and eliminate discriminatory practices, such as recruitment bias.
Adam Richardson
adam-richardson@example.com
(111) 222 33 444 55
Leeds
linkedin․com/in/adam–richardson–123
CV Summary or Objective
Below your CV header, the next section tends to be a CV summary or CV objective. This paragraph briefly explains a few of your key skills and qualities, so employers can easily understand whether you're likely to be a suitable candidate for the email marketer job. While a CV summary showcases your key skills and achievements in the context of your career to date, a CV objective provides an alternative approach. It focuses instead on your ambitions for the future, making it ideal for junior candidates without much work experience.
For either a CV summary or an objective, aim for a length of two or three sentences. Showcase a few key skills, personal qualities and career achievements or ambitions, always reviewing the job description as you write, to show how you fulfil the requirements of the role.
An effective summary will include brief reference to one or two of your strongest skills, ensuring they reflect the skills listed in the job description. It's important to make your skills and qualities feel unique to you, and show how you've used them to positive effect in your career to date. See below for an example of a strong email marketing CV summary, featuring quantifiable evidence of your impact and concise, easy-to-read sentences.
Strong example:
Email marketer with five years’ experience in targeted campaigns. Increased open rates by 25% and generated £150K uplift via A/B testing. Holds a Bachelor of Arts (Hons) in Marketing.
Worst example:
Experienced email marketer with a solid marketing background, focused on developing campaigns, building client relationships and supporting business objectives.
Above is an example of a less effective CV summary, with some subtle, yet notable differences. Common mistakes that lead to an ineffective summary include a lack of quantifiable experience, vague statements or failing to tailor your summary to the job description. Long, rambling sentences that lack structure can also make your summary harder to read.
Work Experience
Work experience is usually the most important section of any CV. Employers will be looking for evidence of how you've developed relevant skills in your career to date, and how you've used them to positive effect in previous roles. Always tailor this section of your CV, focusing on keywords and phrases that match the job description, so employers can assess how you might put the same skills and qualities to good use in the future.
Add your most relevant previous jobs, including the job title, the name of the employer, its location and the dates you worked there. Below each entry, include several bullet points showcasing your skills and explaining how you used these to achieve positive results.
What differentiates one CV work experience section from all the others is the use of action verbs and quantifiable evidence in your bullet points. It should showcase how your actions led to positive outcomes for the employer, and show a progression in your skills throughout your career. Take a look at an example of a strong email marketing CV work experience section below.
Strong example:
Email Marketing Specialist, January 2023 - Present
SparkReach Media, Bristol
- Developed segmented email workflows that boosted open rates by 35 per cent and drove a 20 per cent revenue increase.
- Optimised subject lines with A/B testing, boosting click-through rates by 25 per cent and cutting unsubscribes by 15 per cent.
- Segmented audience and personalised content to achieve a 40 per cent engagement uplift and 10 per cent conversion boost.
Worst example:
Email Marketing Specialist, January 2023 - Present
SparkReach Media, Bristol
- Managed email marketing campaigns to drive audience engagement and maintain consistent brand messaging across multiple channels.
- Collaborated with cross-functional teams to plan and execute promotional email communications according to marketing objectives.
- Led optimisation of email content and design to align with overall marketing strategy and enhance subscriber satisfaction.
The example above shows what not to do with your email marketing CV work experience section. An unengaging work experience section could be too generic, focusing too much on day-to-day duties rather than skills and achievements. It could also fail to address the job description or lack evidence to show the impact you've made in your career to date.
Education and Qualifications
In your education section you'll want to list your highest and most recent qualifications, particularly if they're a requirement for the role.
Working as an email marketer doesn't tend to require a specific degree. However, while employers may not request a degree in the job description, it can be useful to include other relevant qualifications, certifications or training in your CV's education section. These might include Mailchimp Email Marketing Course, or courses that show your skills, such as campaign performance data analysis or subject line testing techniques.
When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.
If you have any specialist certifications or licences that are necessary for the role, or help you stand out above other candidates, you may wish to mention them here. When adding any special licences, it's a good idea to also reference their expiry or renewal dates, if applicable.
Bachelor of Arts in Marketing, 2018 - 2021
University of Westminster, London
Skills
A CV's skills section is the place to show the reader, in an easily accessible format, that you have the necessary skills for the job. Read the job description to understand the most essential skills, and create a list of both hard and soft skills, ensuring you include some of your strongest, most unique characteristics and qualities to set you apart from the competition. For an email marketing CV, you'll want to focus on the most relevant skills for the role that match your skill set, including attention to detail and campaign performance data analysis, to catch the reader's attention and show you're qualified for the email marketer position.
Hard Skills
Hard skills and technical skills are the specialist skills required for completing the everyday duties of the role, such as the use of certain software or equipment, or specialist industry knowledge. You can develop these skills through study, training, on-the-job or through completing industry certifications. For email marketer jobs, essential hard skills from your career-to-date might include email automation workflow design, and email list segmentation strategies. Review the job description, and include four or five key hard skills in your CV that show employers you're capable of completing the key duties of the role.
The best hard skills to include are typically listed as 'essential' or 'required' in the job description. Aim for a mix of the most desirable skills, together with those you have the highest proficiency in. For the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer.
Review the examples below to understand which skills are often added to the hard skills section of an email marketing CV.
- Email list segmentation strategies
- Smtp server configuration management
- Campaign performance data analysis
Soft Skills
Soft skills are the personal strengths and qualities that show employers how well you'll fit into the role and complement other members of the team. Soft skills tend to be more transferable and applicable to different roles than hard and technical skills. Owing to the rapidly evolving nature of the work landscape, soft skills are growing in importance for a number of roles and industry sectors where technology is replacing hard skills. Additionally, soft skills are particularly valuable for junior and entry-level candidates, who might not have much work experience but have the right building blocks for a successful career.
As with your email marketing CV hard skills list, review the job description to learn the key soft skills for the role. Include the best soft skills that you can provide evidence for throughout your CV. Create a list of four or five transferable skills, combining the most essential skills from the job description with the skills that help you to stand out as a unique and compelling candidate for the position.
The section below provides an overview of soft skills often highlighted in an email marketing CV.
- Communication
- Creativity
- Attention to detail
Language Skills
If you speak a foreign language, it can be beneficial to include a languages section on your email marketing CV. Whether languages are a requirement of the job description or not, if your CV lists additional languages, this typically reflects well on you as a candidate. In this section, include any foreign languages you speak to a standard that could be useful in the world of work, with an indication of your proficiency level.
There are a few acceptable ways of citing your foreign language proficiency levels. The simplest way is to assign a basic descriptive word to indicate your skills, such as:
- English: Fluent
- Spanish: Intermediate
Alternatively, use an internationally recognised framework for languages, such as the Common European Framework of Reference (CEFR). This gives your language skills a standardised competence indicator, as follows:
- A1: Beginner
- A2: Elementary
- B1: Intermediate
- B2: Upper intermediate
- C1: Advanced
- C2: Proficiency
Certifications
If you have extra qualifications beyond the basics of what's expected or required for the role, you might want to include a separate certifications section in your CV. If you've been proactive in pursuing professional development opportunities throughout your career, it's worth showcasing them. Not only do they make you more qualified, they also show a proactive and motivated mindset. Furthermore, if there are any necessary certifications or licences for the job, this CV section takes on even more importance. If you're applying for a technical role or a position that involves the use of specialist software or equipment, these might make it more necessary to include a section showcasing your training.
Take a look at this list of example certifications and licences for email marketer candidates:
- HubSpot Email Marketing Certification, 2023
- Mailchimp Email Marketing Course, 2023
- Campaign Monitor Email Marketing Certification, 2023
Expert Tip:
Barnet Council’s data shows that CVs beginning with a clear, strong personal statement stand out during the brief recruiter scan. (1)
Additional Sections
Adding optional sections to the end of your email marketing CV is a good way of showing you have the necessary skills for the job. If you're unable to show you have all the necessary skills for the job through your work experience, optional sections can be a valid way of providing further evidence of your suitability, to give you the chance of gaining an interview. If you're an entry-level candidate or a career changer, optional sections can be particularly valuable.
Explore our career resources for practical strategies to make your CV stand out and move you closer to landing an interview.
Hobbies and Interests
Hobbies and interests are a legitimate way to showcase your skills, if you have any hobbies relevant to the role. In addition, hobbies and interests can showcase your personality, helping to differentiate you from other candidates. However, it's important to only mention hobbies and interests that are relevant, or related to, the role you're applying for. If your hobbies don't help you to show skills required for the role, that are missing elsewhere in your CV, it's best to leave this section out.
Career Achievements
Compiling your key career achievements into a single list is an effective way of making your CV more readable at a glance. In your list, add any awards you've won, industry recognition or key career milestones that tell a story about your suitability for the role and place you ahead of other candidates.
Voluntary Roles
Listing volunteer roles is another effective way of showing employers your skills and experience. If you're lacking work experience, either as a junior candidate or a career changer, adding volunteering activities gives you a chance to show how you've put your skills into action. In your volunteering section, use a similar structure to your work experience section.
Add your job title or a description of the volunteer role, the organisation name, its location and the dates you volunteered (start and end date). Under this, add bullet points to show the skills you used, and evidence of how they contributed to positive achievements for the organisation.
Data Insight:
More than 3 out of every 4 recruiters use ATS software to check basic candidate details, including experience levels, hard skills and previous job titles. (2)
Most impactful action verbs for an email marketing CV
Starting each of your work experience bullet points with strong action verbs is a great way to showcase your key skills and qualities, and demonstrate the impact they've had in your career to date. Start each bullet point with a verb linked to the skills required in the job description, to add focus to your work experience section and make it easy for the reader to identify your strengths. Remember, it's essential to evidence any action verbs you add to your work experience. This will help show your achievements and the impact you made in previous roles. Use past tense for action verbs that describe previous roles, and present tense for your current position.
- Engage
- Optimise
- Analyse
- Segment
- Personalise
- Convert
- Nurture
- Craft
- Automate
- Retarget
Email marketing CV sample
Now you know how to create an email marketing CV for maximum impact, take a look below at this full, completed example:
Leeds
•
adam-richardson@example.com
•
(111) 222 33 444 55
•
linkedin․com/in/adam–richardson–123
Email marketer with five years’ experience as Senior Email Marketing Manager. Developed targeted campaigns achieving a 25% uplift in open rates. Delivered £200k revenue increase in six months.
Email marketing specialist
2023
-2026
ASOS (London)
- Achieved a 30% increase in email open rates through A/B testing and personalised content.
- Drove 40% uplift in click-through rates by implementing advanced segmentation and dynamic email templates.
- Generated £50k additional revenue over six months by launching automated drip campaigns for high-value customer journeys.
Bachelor of Arts (Hons) in Marketing
2018
-2021
University of Warwick (Coventry)
Email list segmentation strategies
Smtp server configuration management
Campaign performance data analysis
Communication
Creativity
Attention to detail
HubSpot Email Marketing Certification
Mailchimp Email Marketing Course
English - Native
French - Advanced
If you want a sneak preview of what your one-page, fully designed and finalised CV might look like, see our completed examples.
Dos and don'ts for a winning email marketing CV
Tips to follow
- Use a reverse-chronological timeline for listing your previous jobs, starting with your most recent relevant roles and working back from there.
- Start your CV with a CV summary or objective that grabs the attention of the reader, clearly summarising your key skills and achievements.
- Proofread your CV forensically before sending, so you can correct any errors of spelling or grammar that could dent your chances of success.
- Select a clear, professional CV format that helps your application to be as readable and accessible as possible, including standard fonts, consistent line spacing and clear headings.
- Quantify your achievements throughout your CV whenever possible, drawing on evidence from your career in the form of key data, client feedback or other metrics.
Common mistakes to avoid
- Don't fill your CV with irrelevant work experience that takes up precious CV space and won't persuade the reader of your suitability for the role.
- Don't use an email address that could be considered inappropriate, such as one that includes informal language or nicknames. If necessary, create an email address for your applications, based on your name, initials and/or profession.
- Don't crowd your CV with too much information, but keep it as focused, concise and relevant as possible.
- Don't use overly complex or fussy formatting that can make your CV harder to read, or confuse ATS scanning tools.
- Don't use industry jargon or acronyms to try to impress the reader, when it's easier and clearer to communicate with simple, straightforward language.
A courteous, professional cover letter can make all the difference to your job applications. Our cover letter templates have been designed by experts to help you make the best impression with hiring managers.
How to make your CV ATS compatible
Applicant tracking systems (ATS) are now commonly used by employers, to help them manage the recruitment process. One of the main functions of ATS software is the scanning and ranking of CVs according to their likely suitability for the role. By taking on this task, the systems can save hiring managers the time and effort of reviewing every CV in detail. With vacancies regularly receiving hundreds of applications, this can increase the efficiency of the recruitment process.
Because ATS software is becoming more common in the recruitment process, it's important to make some concessions in your CV to give yourself the best chance of progressing beyond the initial screening. With that in mind, here are some tips on preparing your CV for ATS screening:
- Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
- Use clear, conventional CV headings to make your CV easier to navigate, including 'work experience', 'education' and 'skills'.
- Choose a simple, standard CV structure and omit any design elements that might make your CV less easy to read by automated systems, such as text boxes and columns.
- Select a font that increases the readability of your CV, such as popular serif and sans serif fonts, between the sizes of 10 and 12 for main text and 14 and 16 for headings.
- Use bullet points in place of full sentences and paragraphs. This can reduce the overall length of the document, make the keywords stand out and make it easier for ATS apps to scan.
You might feel there are a lot of steps to creating an ATS-compatible email marketing CV, but with just a few small changes, you can ensure your CV passes this stage. Use one of our ATS-compatible CV templates, which are designed by experts to give you the best chances of success.
If you're looking to make a strong first impression on hiring managers with your CV, use Jobseeker's eye-catching CV templates, which are approved by HR experts.
Email marketing CV FAQs
How do I create an email marketer cover letter to go with my CV?
Your cover letter can have just as strong an impact on your chances of success as your CV. When writing a cover letter, use a professional, formal letter structure and select a cover letter template to match the look and feel of your CV.
The standard cover letter format includes three main paragraphs of content. The first paragraph includes a brief introduction to yourself and the role you're applying for, and references your motivation for applying for the job. In the second paragraph, list some key skills and achievements, taking care to differentiate from the content in your CV. The closing paragraph typically contains a recap of your enthusiasm for the role, and adds a call to action that establishes dialogue with the employer.
Alternatively, if you're applying for the role via email, you may want to send a less formal cover note. This simply includes a brief introduction, confirming the role you're applying for and directing the reader to the relevant attached documents, rather than following the traditional professional letter conventions. Remember to include your contact details in your email, so the employer can follow up with you if necessary.
Jobseeker's cover letter examples for email marketer and marketing industry roles provide useful tips and guidance from HR experts on how to write a compelling cover letter.
How do I write a persuasive email marketing CV without experience?
Even if you don't have much work experience, you can still write an email marketing CV that impresses employers.
Opt for a CV structure that focuses more on your relevant skills than your work experience, such as a functional CV format. The order of this CV layout places the skills section first after your CV summary, before education, with work experience taking less priority.
For entry-level roles, employers tend to look more for candidates with the right soft skills to show they can learn and develop on the job. As such, place extra emphasis on your soft skills for an entry-level email marketing CV.
How do I write a headline for an email marketing CV?
A well-crafted CV headline can draw the reader in, providing a hint of your suitability for the role, while increasing the likelihood of passing the ATS screening stage.
Aim to write a short, engaging sentence that includes the job title and shows you to be a good match for the job description.
The most impactful CV headlines focus on the most critical keywords and phrases from the job description, helping the reader to make a snap judgement on whether to read your CV in more depth, while increasing the likelihood of passing the ATS stage.
Below you'll find some examples of CV headlines for different experience levels:
- Proactive Junior Email Marketing Specialist
- Strategic Email Marketing Campaign Manager
- Senior Email Marketing Growth Strategist
What is the most impactful email marketing CV format for 2026?
The best email marketing CV format for success in your 2026 job hunt might vary according to your experience levels, the type and level of the role, the company and standard industry practices.
In most cases, the traditional reverse-chronological CV format is most effective, as it showcases your work experience, providing examples of relevant skills and how you've used them to contribute towards key achievements in your career to date.
Conversely, for less experienced candidates such as graduates and career changers, a functional CV format may work better, as this highlights your key skills and qualifications over your work experience.
Key takeaways for your email marketing CV
For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Choose the most fitting CV format for your experience level, and focus on showcasing how you've developed the necessary skills for the role, and used them to positive effect in previous roles.
Finally, using an eye-catching, expert-designed CV template from Jobseeker can really give your CV an edge over those from rival candidates, helping you to achieve success in your job applications.
References:
- Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
- Jobseeker, HR Statistics
Impress employers with your CV
Step-by-step guidance to create a professional CV in minutes.
