Content Manager CV Example

A stronger, more engaging content manager CV gives you the best chance of success. It can help you pass the ATS CV screening stage and impress the recruiter or hiring manager, increasing your prospects of reaching the interview stage. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Main content manager CV sections

Your strategy for writing a content manager CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

At the end of the day, though, a content manager CV is just a way to tell the story of how you’ve grown in your career. Regardless of your experience level, you want that progression to feel seamless and easy to follow for recruiters. To help you get there, we’re going to walk through each part of the CV step-by-step, starting with the basics in your header and working our way through to your professional achievements.

CV Header

Start your content manager CV with a header that features subtle, professional design elements and sets the tone for the document. Add your name, email address, phone number and location (your full address isn't normally needed). Additionally, listing your LinkedIn profile in your CV header can be valuable. It serves to provide more detailed information about your career journey, your qualifications and your industry standing, in an easily accessible way.

For UK jobs, it's generally not a good idea to add a photo or any other personal details beyond your basic contact information. This means leaving off details such as your age, gender, ethnicity and nationality, as these can introduce bias to the selection process and complications related to the Equality Act 2010.

CV Summary or Objective

Below your contact information, a short, concise CV summary or CV objective can set the tone for your application and provide brief, basic information on your key skills and qualities that gives a strong indication to the reader about your suitability for the content manager role. A CV summary focuses on your key skills and achievements, while a CV objective provides an alternative approach, showcasing your career ambitions and how the role fits with these. This makes a CV objective ideal for entry-level candidates.

In your summary or objective, write up to three sentences outlining your key skills, unique personal qualities and career achievements or ambitions, taking care to always reflect the requirements listed in the job description.

The most effective way to approach a CV summary is to focus on one or two key skills that reflect the requirements of the job description and show how you've used them to create positive outcomes for previous employers. You'll also want to showcase your unique personal strengths, and touch on how they've contributed to your career progression up to now. Here's an example of an effective content manager CV summary, with evidence of your impact and neat, well-structured sentences:

The content manager CV summary above gives you an idea of what to avoid. The differences are subtle, yet significant. Your summary could miss the mark if it's too generic and doesn't describe unique personal qualities and strengths. It might also be vague, use long, unstructured sentences, lack quantifiable evidence of your impact, or not be tailored to the job description.

Work Experience

A CV's work experience section is usually its most important element. Employers tend to value the work experience section, as it shows evidence of how you've put your relevant skills to good use in your career to date. Remember, it's essential to tailor this section to match the job description, including keywords and phrases to help employers see how you'll fit the role, and how you might put the required skills to good use in the future.

List only relevant previous jobs, and add your job title, the name of the employer, its location and your dates of employment. Under this, write several bullet points showing employers how your skills and key qualities contributed to positive outcomes.

What differentiates an excellent work experience section from an average one is the use of action verbs and quantifiable evidence, showing how your actions led directly to positive results in previous roles. You'll also want to show how you've added relevant skills and increased your impact throughout your career progression. Take a look at this content manager CV example work experience section for inspiration:

Above is an example of what not to do with your content manager CV. An unengaging work experience section could be too generic, focusing too much on day-to-day duties rather than skills and achievements. It could also fail to address the job description or lack evidence to show the impact you've made in your career to date.

Education

With your education section, you'll draw attention to your most recent and highest qualifications, particularly emphasising any qualifications listed as a requirement in the job description.

Your career as a content manager typically won't require a specific degree or degree-level equivalent qualification. However, you should still include your highest certifications, training and formal qualifications in your CV's education section, even if not specified in the job description. These might include Google Analytics Certification, or any other relevant training that demonstrates your skills in content management system proficiency or media analytics tools proficiency.

When listing your qualifications in your education section, select only the most suitable qualifications and list them in reverse-chronological order, starting with the most recent and working backwards. Add the name and level of the award, the institution, its location and your dates of study or graduation. If you have space or if you particularly want to emphasise your qualifications, you could add one or two bullet points under each entry, highlighting specialist areas of study, projects you worked on, awards you won or societies you were a member of.

If you have any specialist certifications or licences that are necessary for the role, or help you stand out above other candidates, you may wish to mention them here. When adding any special licences, it's a good idea to also reference their expiry or renewal dates, if applicable.

Skills

Your CV's skills section CV's skills section is a great place to showcase some of the key skills necessary for the role. Check the job description to understand which skills are most essential, and provide a combination of hard and soft skills, reserving space to include some unique qualities that can help you to stand out from the competition. For a content manager CV, you'll want to focus on the most relevant skills for the role that match your skill set, including creativity and content management system proficiency, to catch the reader's attention and show you're qualified for the content manager position.

Hard Skills

Hard skills and technical skills are specialist skills that are essential for carrying out the main responsibilities of the role. You might acquire hard skills through study, or through on-the-job training, and some hard skills may require a certification or licence. For content manager positions, hard skills that match your abilities, such as data analytics reporting skills, and content management system proficiency tend to be valued by recruiters and hiring managers. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.

You'll want to include a list of hard skills that closely matches the skills listed as 'essential' or 'desirable' in the job description, while also reflecting your own strongest technical skills.

Below, you can find the types of skills typically featured in the hard skills section of a content manager CV:

Soft Skills

In your soft skills list, add any personal qualities and transferable skills that show you'll be a good fit for the role, you'll settle in well with the organisation and you'll complement other team members. Soft skills are typically more transferable and applicable to different roles than hard and technical skills. As a result of rapid technological changes to modern ways of working, soft skills are becoming more and more valuable to employers. Soft skills can also be particularly useful for junior or entry-level roles where candidates haven't had the time or career experience to develop hard skills and notable achievements.

Adopt the same approach as you did with your hard skills list, reviewing the job description to understand the requirements, before assessing which soft skills you can provide evidence for throughout your content manager CV. Your soft skills list should reflect the job description as closely as possible, while also reflecting your strongest, unique talents and personal qualities. Aim for a list of around five key skills.

Explore the examples below to identify soft skills commonly presented in a content manager CV.

Language Skills

If you speak any additional languages, you might want to consider adding a languages section to your CV. Even if languages aren't a requirement of the job description, speaking a foreign language can reflect well on you as a candidate, and correlate with other soft skills that can increase your employability. In this section, include any foreign languages you speak to a standard that could be useful in the world of work, with an indication of your proficiency level.

There are several methods of confirming your foreign language skills on your CV. The simplest way is by assigning a basic descriptive word, such as:

• English: Fluent
• Spanish: Intermediate

You could otherwise use an internationally recognised language standard, such as the Common European Framework of Reference (CEFR). This assigns your language skills a standardised level of competence, as follows:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications and Licences

To showcase additional qualifications and training beyond the basic requirements for the role, consider adding a certifications section to your CV. It can enhance your chances of success to show specific training and certifications. Not only do these prove you're qualified for the role, but they also indicate proactivity and a dedication to professional development. In addition, the certifications section can be a valuable addition to your content manager CV if you're applying for a role that cites certain certifications or licences as a necessity in the job description. These might include roles where the use of specialist software or equipment forms part of your everyday duties.

See below for a list of example certifications and licences you might add to your CV for content manager roles:

Additional Information

Including optional sections in addition to the core sections of your content manager CV can help you to show employers you're a strong candidate for the job. Consider including a few optional sections to your CV if you think you need to provide extra information to prove your credentials. These sections can be particularly valuable if you lack relevant work experience, such as for entry-level roles, or if you're changing careers to a completely new field or specialism.

And if you'd like more tips on making your CV stand out, explore our career resources. They’re designed to help you showcase your strengths and boost your chances of landing the job.

Hobbies and Interests

One valid way to show you have relevant skills for the job is by listing your hobbies and interests. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, only mention hobbies and interests that are relevant to the role, and that help you prove skills that you haven't been able to show in your work experience or other CV sections.

Achievements and Awards

Creating a list of your key career achievements can be an effective way of drawing attention to the things you're most proud of from your career. If you've won any awards or achieved any key milestones in your career to date, you might want to mention them here.

Volunteering

Another way of showing employers your skills and experience is through volunteer roles. If you're struggling to show you have the necessary credentials through your work experience, volunteering can provide valuable examples of how you've put your skills into action. Approach your volunteering section in much the same way as your work experience section.

For each entry, include a job title or description of your role, the organisation, its location and the dates you volunteered. Adding bullet points can also help you to show how you developed relevant skills, and used them to good effect.

Top action words to use in a content manager CV

Using strong action verbs in your work experience bullet points gives you the opportunity to show how you've applied skills to good effect in previous roles. Starting each bullet point with an action verb, such as 'delivered', 'collaborated' or 'developed' also allows you to show your key skills and qualities in a way that's easily identifiable for the reader. You'll also want to back up any action verbs you're using with quantifiable evidence that showcases the value you added for previous employers. Use the past tense for action verbs that describe previous roles, with the present tense for any current responsibilities and achievements.

Content manager CV example

Now that we've covered the main sections to include in your content manager CV, we can see how it would all come together in its final form in the example below:

To see how your CV might look after finalising its design and layout, take a look at our CV examples.

How to optimise your CV for ATS screening

Many employers now use applicant tracking systems (ATS) to assist with managing the recruitment process. One of the key elements of most ATS apps is the ability to scan CVs and rank them according to their likely match to the job description. By assuming this role in the recruitment process, ATS apps can reduce the amount of time employers need to spend reviewing CVs. With hundreds of applications for a single vacancy becoming increasingly commonplace, this increased efficiency is extremely valuable for employers.

Because ATS software is becoming more common in the recruitment process, it's important to make some concessions in your CV to give yourself the best chance of progressing beyond the initial screening. With that in mind, here are some tips on preparing your CV for ATS screening:

• Include keywords and phrases that match the job description, giving you the best chance of appearing as a strong fit for the role.
• Use clear headings that reflect standard CV conventions, such as 'work experience', 'education' and 'skills'.
• Choose a standard CV layout, avoiding special design elements such as text boxes, columns or unlabelled graphics that can confound ATS scanning apps.
• Select a font that's widely used and maximises readability, including popular serif and sans serif fonts between size 10 and 12 for body text, and 14 and 16 for headings.
• Use bullet points in place of full sentences and paragraphs. This can reduce the overall length of the document, make the keywords stand out and make it easier for ATS apps to scan.

You might feel there are a lot of steps to creating an ATS-compatible content manager CV, but with just a few small changes, you can ensure your CV passes this stage. Use one of our ATS-compatible CV templates, which are designed by experts to give you the best chances of success.

Key takeaways for success with your content manager CV

To stand out from the crowd with your CV, tailor your approach to each individual application, incorporating keywords and phrases that match the job description. Select a suitable CV format that reflects your experience level, and focus on highlighting your key skills, and demonstrating how you've put them to good use to achieve positive outcomes in your career to date.

Finally, using an eye-catching, expert-designed CV template from Jobseeker can really give your CV an edge over those from rival candidates, helping you to achieve success in your job applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Statistics