Sales CV Example

A meticulously crafted, tailored sales CV gives your application the best chance of passing the ATS screening stage, impressing the hiring manager and progressing to the interview stage. We’ll now review the essential sections of a CV and outline how to write each for the strongest results.

Standard sales CV sections

Your strategy for writing a sales CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

However, regardless of your years of experience, a sales CV needs to connect the dots of your career into a cohesive story. In the following sections, we’ll dive into the specific chapters of your CV step-by-step, showing you how to refine everything from your initial introduction to your long-term achievements.

CV Header

Kick off your sales CV with a header listing the essential contact information such as your name, email address, phone number and location. You don't typically need to include your full address. Incorporate design elements that set the tone and design language of your document. Additionally, add your LinkedIn profile, if this is in use and up-to-date. A well-utilised LinkedIn profile can give further information to the reader about your skills, experience, industry knowledge and career achievements.

For UK applications, it's not usually a good idea to add a personal photo or any other personal details, such as your age, gender, nationality or ethnicity. These can risk introducing bias to the selection process and, as such, are often discouraged in job adverts under the terms of the Equality Act 2010.

CV Summary or Objective

Underneath your contact information, write a brief CV summary or CV objective to introduce yourself and highlight a few key skills and qualities. This can help the employer to quickly form a first impression on your suitability for the salesman role. While a CV summary showcases your key skills and achievements in the context of your career to date, a CV objective provides an alternative approach. It focuses instead on your ambitions for the future, making it ideal for junior candidates without much work experience.

Whether you choose to write a summary or an objective, aim for a length of two or three sentences, introducing your key skills, unique qualities and key achievements or ambitions, making sure they reflect what's included in the job description.

A good CV summary will highlight one or two key skills that match those listed in the job description, and show how you've put them to good use in your career to date. You'll want to set yourself apart from other candidates by focusing on unique qualities or particular areas of strength that have shaped your career to date. Here's an example of an effective sales CV summary, with evidence of your impact and neat, well-structured sentences:

See above for an example of an ineffective summary, with subtle differences leading to a reduction of impact. There are several factors that could make your summary less engaging. These include using long, poorly-structured sentences, failing to add evidence of your impact, being too generic with the skills you mention and not adapting your CV summary to specifically respond to the job description.

Professional Experience

A CV's work experience section is usually its most important element. Employers will want to see how you've developed relevant skills in previous roles, and how you've put them to good use in successful projects and career achievements. Always take the time to tailor this section, including keywords and phrases that match the job description. This will help employers to judge how strong a fit you are for the role, and how you might apply your skills for the benefit of the organisation.

Add your most relevant previous jobs, including the job title, the name of the employer, its location and the dates you worked there. Below each entry, include several bullet points showcasing your skills and explaining how you used these to achieve positive results.

The difference between an average CV work experience section and an outstanding one is the use of action verbs and quantifiable evidence. You'll want to show how your actions led to measurable positive outcomes for employers, and indicate a progression in your skills throughout your career. Here's an example of best practice in a sales CV work experience section:

The example above shows what not to do with your sales CV work experience section. A less-effective work experience section could focus too much on irrelevant or out-of-date roles, or include generic information about your responsibilities that fails to show the impact you made. It might lack tailoring to the job description or fail to provide evidence to support the claims made in the bullet points.

Education

In your education section you'll want to list your highest and most recent qualifications, particularly if they're a requirement for the role.

For careers as a salesman, you don't generally need a specific degree. However, it can still be useful to include relevant certifications, training or formal qualifications in your CV's education section, even if these aren't requested by the employer. These could include Strategic Sales Management Programme, or any training that shows your skills development in sales forecasting mastery or customer relationship management.

Creating the education section of your CV means selecting the most relevant and highest qualifications, and listing them in reverse-chronological order, starting with your most recent achievements and working back from there. Add the name and level of the award, the institution, its location and your dates of study or graduation. If you have space or if you particularly want to emphasise your qualifications, you could add one or two bullet points under each entry, highlighting specialist areas of study, projects you worked on, awards you won or societies you were a member of.

You might also wish to add specialist qualifications, certifications or licences that are required for the role. If you add any of these, include the expiry date, if the qualification requires renewal in the future.

Skills

The skills section of a sales CV provides space for showcasing the key skills and qualities that set you apart as a candidate. You'll want to only include the most relevant skills, so review the job description and list hard and soft skills that match the requirements, while reserving some space to mention your own unique characteristics. For a sales CV, it's essential to include relevant skills for the role that match your skill set, such as adaptability and data analysis proficiency, to impress the reader and show you're qualified for the salesman position.

Hard Skills

Hard skills are the specialist technical skills that are essential for carrying out the duties of the role. They might be developed through study, on-the-job training or experience in the industry, and some hard skills may require a licence or certification. For salesman jobs, essential hard skills from your career-to-date might include sales forecasting mastery, and customer relationship management. After reviewing the job description, compile a list of four or five key hard skills for your sales CV to show you're capable of carrying out the duties required for the role.

The best hard skills section would be based around skills listed as 'essential' or 'required' in the job description. To give yourself the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer, and your hard skills list should reflect this.

See below for examples of skills that are frequently included in the hard skills section of a sales CV:

Soft Skills

Your soft skills list should contain a list of your personal strengths that make you suitable for the role, and a good fit for the team and the organisation. In contrast to hard skills, these tend to be transferable and applicable to different roles and levels. As a result of rapid technological changes to modern ways of working, soft skills are becoming more and more valuable to employers. Soft skills can also be particularly useful for junior or entry-level roles where candidates haven't had the time or career experience to develop hard skills and notable achievements.

Just like the hard skills section, begin by reviewing the job description to learn the most desirable soft skills to include in your sales CV. Only add soft skills that you can provide evidence for throughout your CV. Create a list of four or five transferable skills, combining the most essential skills from the job description with the skills that help you to stand out as a unique and compelling candidate for the position.

Explore the examples below to identify soft skills commonly presented in a sales CV.

Language Skills

Adding foreign language skills to your sales CV can be a valuable addition that reflects well on you as a candidate. Even if language skills aren't listed as a requirement in the job description, if you speak a foreign language, it can be beneficial to add it to your CV. Under this section, list any foreign languages you speak to a professional standard, with an indicator of your competency level for each.

The methods for indicating your foreign language skills on your CV include assigning a basic descriptive word, such as:

• English: Fluent
• Spanish: Intermediate

You might choose to adopt an international standard framework for languages, such as the Common European Framework of Reference (CEFR). This assigns a standardised level to your language skills, for example:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications

If you've invested your time and resources into gaining extra qualifications beyond the minimum requirements for the role, you could highlight these in a certifications section. It can enhance your chances of success to show specific training and certifications. Not only do these prove you're qualified for the role, but they also indicate proactivity and a dedication to professional development. Furthermore, if there are any necessary certifications or licences for the job, this CV section takes on even more importance. If you're applying for a technical role or a position that involves the use of specialist software or equipment, these might make it more necessary to include a section showcasing your training.

Take a look at this list of example certifications and licences for salesman candidates:

Additional Information

Adding optional sections to the end of your sales CV is a good way of showing you have the necessary skills for the job. Consider optional sections for your CV if you're looking for ways to show you're right for the job, beyond your work experience. Optional sections are particularly valuable if you haven't had the chance to build up relevant work experience, for example, if you're applying for entry-level roles or you're changing careers to a new industry or role.

You can find more detailed advice on tailoring your CV in our career resources, where we cover proven ways to highlight your skills effectively.

Hobbies and Interests

One valid way to show you have relevant skills for the job is by listing your hobbies and interests. In addition, this section is the ideal way to show aspects of your personality that might not otherwise shine through in your CV, helping to offer a point of difference compared to other candidates. However, a hobbies and interests section will only make an impact with the reader if the skills you showcase are relevant to the role. As such, only include this section if it helps you fulfil requirements of the role that you've been unable to show elsewhere.

Key Achievements

Including an achievements and awards section is an effective way of showing the reader the value you've added for employers in your career to date. If you've won any awards or achieved any key milestones in your career to date, you might want to mention them here.

Volunteer Roles

Another alternative to showcasing your skills and experience through work experience is by adding a volunteering section. This can give you a valuable showcase of your skills, particularly if you're a junior candidate or career changer without much relevant work experience. In your volunteering section, use a similar structure to your work experience section.

Add your job title or a description of the volunteer role, the organisation name, its location and the dates you volunteered (start and end date). Under this, add bullet points to show the skills you used, and evidence of how they contributed to positive achievements for the organisation.

Best action verbs for an engaging sales CV

Using strong action verbs in your work experience bullet points gives you the opportunity to show how you've applied skills to good effect in previous roles. Starting each bullet point with an action verb, such as 'delivered', 'collaborated' or 'developed' also allows you to show your key skills and qualities in a way that's easily identifiable for the reader. Remember to always back up the action verbs you use with quantifiable evidence that shows the impact you made. You can use past tense for any action verbs describing previous jobs, with present tense for action verbs to describe your current role and responsibilities.

Sales CV sample

Now we've shown you everything that needs to go into your sales CV, we can take a look at how it comes together in its final form in the following example:

If you want to get a feel for how your CV will look once you finalise its design and layout, check out our CV examples for inspiration.

Guide to making your CV ATS compatible

Many employers now use applicant tracking systems (ATS) to assist with managing the recruitment process. One of the key elements of most ATS apps is the ability to scan CVs and rank them according to their likely match to the job description. This saves recruiters and hiring managers the time and effort of reading every CV in detail. With many vacancies often receiving hundreds of applications, ATS software can really relieve the burden on hiring teams and free them up to focus only on the most suitable candidates.

Because ATS software is becoming more common in the recruitment process, it's important to make some concessions in your CV to give yourself the best chance of progressing beyond the initial screening. With that in mind, here are some tips on preparing your CV for ATS screening:

• Include keywords and phrases that mirror the job description to maximise your chances of ranking highly in the ATS screening stage.
• Use clear, standard CV headings that are easily recognisable, such as 'work experience', 'education' and 'skills'.
• Opt for a simple CV layout with consistent formatting, avoiding any special design elements that could make your CV harder for ATS apps to scan.
• Select a font that can enhance the readability of your CV, such as popular serif and sans serif fonts, with size 10 to 12 for body text and 14 to 16 for headings.
• Use bullet points in place of full sentences and paragraphs, as these are easier for ATS apps to scan and parse, and help your keywords stand out.

There are lots of things to think about when crafting an effective, engaging sales CV, but ATS compatibility is something that's easy to overcome. Use one of our expert-designed, ATS-compatible CV templates and remove the stress from creating a CV that puts you in the frame for the role.

Key takeaways for success with your sales CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Choose the most fitting CV format for your experience level, and focus on showcasing how you've developed the necessary skills for the role, and used them to positive effect in previous roles.

Finally, using an eye-catching, expert-designed CV template from Jobseeker can really give your CV an edge over those from rival candidates, helping you to achieve success in your job applications.

References:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Insights