Sales Engineer CV Example

A sales engineer CV that includes all the necessary details and is tailored carefully to the job description puts you in a great position. It can help you pass the ATS screening stage, make a strong impression with the employer and reach the latter stages of the recruitment process. Now let’s explore the main sections of a CV and see how to structure each one for maximum impact.

Main sections of a sales engineer CV

Your strategy for writing a sales engineer CV will depend heavily on your experience, your level of seniority and the requirements listed in the job description.

However, at any stage of your career, a sales engineer CV serves as a professional biography that must clearly illustrate your career trajectory. To help you tell that story effectively, we will now break down the document piece-by-piece, starting with your contact header and moving through the key pieces of your professional path.

CV Header

Kick off your sales engineer CV with a header listing the essential contact information such as your name, email address, phone number and location. You don't typically need to include your full address. Incorporate design elements that set the tone and design language of your document. Additionally, including your LinkedIn profile as a URL can be useful, as it will help the reader to quickly and easily access further information about your career and credentials.

For UK jobs, it's generally not a good idea to add a photo or any other personal details beyond your basic contact information. This means leaving off details such as your age, gender, ethnicity and nationality, as these can introduce bias to the selection process and complications related to the Equality Act 2010.

CV Summary or Objective

Under your header, write a brief CV summary or CV objective, outlining a few of your key skills, qualities and achievements. This short paragraph can help employers to quickly assess your suitability for the role, setting the tone for your sales engineer CV. A CV summary focuses on your key skills and achievements, while a CV objective provides an alternative approach, showcasing your career ambitions and how the role fits with these. This makes a CV objective ideal for entry-level candidates.

Whether you choose to write a summary or an objective, aim for a length of two or three sentences, introducing your key skills, unique qualities and key achievements or ambitions, making sure they reflect what's included in the job description.

A good CV summary would typically focus on a couple of key skills that match the job description, demonstrating how you've used them to good effect in previous roles. It's important to focus on your unique qualities and provide a preview of how they've made an impact in your career to date, which you'll unpack later in the document. Find an example below of a positive sales engineer CV summary, characterised by evidence to support your claims and well-structured, easy-to-read sentences.

The sales engineer CV summary above gives you an idea of what to avoid. The differences are subtle, yet significant. For a summary to make less of an impact, it might include generic or vague information, lack evidence of your impact, or fail to highlight specific personal qualities that make you stand out from other candidates. It may also lack tailoring to the job description or include long, poorly structured sentences.

Work Experience

As with most CVs, your sales engineer CV work experience section tends to be the most vital part of your application. Employers tend to look to this section for evidence of how you've developed useful and relevant skills, and used them to add value for previous employers. Remember, it's essential to tailor this section to match the job description, including keywords and phrases to help employers see how you'll fit the role, and how you might put the required skills to good use in the future.

List only your most relevant jobs, and go back up to 10 or 15 years, depending on your experience levels. List your job title, the name of the employer, its location and the dates you worked there. Also include bullet points for each entry, highlighting how you used your skills to add value for the employer.

To differentiate your work experience section from other candidates, include action verbs and quantifiable evidence that showcases the impact you made. Show your career progression through the skills you developed and used in each role. Take a look at an example of a strong sales engineer CV work experience section below.

Above you'll find a less effective example of a sales engineer CV work experience section. The work experience section could fail to make an impression if it's too generic, focuses on older or irrelevant roles or lacks tailoring to the job description. It's also important to avoid focusing too much on responsibilities that don't tell the reader anything of the value you added to the role.

Education

In your education section, list any formal qualifications you've gained, particularly those that are most recent or required for the role.

A degree is typically a strict requirement for sales engineer jobs, and as such, you'll want to showcase yours in your CV. If you have a Bachelor of Engineering in Mechanical Engineering or another similar, relevant degree that confirms your eligibility for the position, include it in your CV. You might also wish to add other degrees or qualifications that highlight your strongest skills, such as data-driven sales forecasting capability or technical product demonstration skills.

When adding your qualifications to your education section, choose the highest relevant qualifications, and list them in reverse-chronological order, starting with your most recent. For each qualification, add its name and level, the awarding body or institution, its location (if necessary) and your dates of attendance or graduation. If you want to emphasise your education in your CV, include bullet points showing specialist areas of study, projects, awards, society memberships or anything else that helps show you've got the necessary skills for the job.

Specialist licences or certifications can also be a valuable addition to your CV's education section. If these are essential for the job and are referenced in the job description, it's a good idea to include them here rather than further down your CV. Include any expiration or renewal dates for certifications, if applicable.

Key Skills

A CV's skills section is the place to show the reader, in an easily accessible format, that you have the necessary skills for the job. Read the job description to understand the most essential skills, and create a list of both hard and soft skills, ensuring you include some of your strongest, most unique characteristics and qualities to set you apart from the competition. For a sales engineer CV, it's essential to include relevant skills for the role that match your skill set, such as adaptability and API integration troubleshooting proficiency, to impress the reader and show you're qualified for the sales engineer position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For sales engineer roles, key hard skills you've gained, such as CRM software configuration competence, and technical product demonstration skills, are typically among the most critical for the job. Check the skills specified in the job description, and add four or five key hard skills to your CV that show employers you're capable of completing the key duties of the role.

The best hard skills section would be based around skills listed as 'essential' or 'required' in the job description. To give yourself the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer, and your hard skills list should reflect this.

See below for examples of skills that are frequently included in the hard skills section of a sales engineer CV:

Soft Skills

Soft skills are the personal strengths and qualities that show employers how well you'll fit into the role and complement other members of the team. Soft skills tend to be more transferable and applicable to different roles than hard and technical skills. As a result of rapid technological changes in the world of work, soft skills are becoming ever-more valued by employers. Soft skills can also be particularly valuable for junior or entry-level roles where candidates haven't necessarily had the time to develop hard skills and career achievements.

Similar to your hard skills section, it's best to first review the job description to know which soft skills to focus on in your sales engineer CV. You'll want to include a combination of soft skills that you can provide evidence for throughout your CV. Draft a list of up to five key soft and transferable skills, combining the most essential skills from the job description with your strongest personal qualities.

The section below provides an overview of soft skills often highlighted in a sales engineer CV.

Languages

If you speak any languages in addition to your mother tongue, you might want to include them in your sales engineer CV as a languages section. These can be valuable for your application, whether languages are specified as a requirement in the job description or not. List any foreign languages you speak, together with an indication of your proficiency level.

The ways to indicate your foreign language skills depend on the level of detail you want to provide. They include assigning a basic descriptive word, such as:

• English: Fluent
• Spanish: Intermediate

You might choose to adopt an international standard framework for languages, such as the Common European Framework of Reference (CEFR). This assigns a standardised level to your language skills, for example:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications

Depending on the role and your qualifications, it might be necessary to include a certifications section. It can be a valuable way of differentiating yourself from other candidates and showing employers your dedication, motivation and commitment to professional development. In addition, the certifications section can be a valuable addition to your sales engineer CV if you're applying for a role that cites certain certifications or licences as a necessity in the job description. These might include roles where the use of specialist software or equipment forms part of your everyday duties.

Here are some key examples of certifications and licences that you could add to your CV for sales engineer positions:

Additional Sections

In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary sales engineer skills. If you're unable to show you have all the necessary skills for the job through your work experience, optional sections can be a valid way of providing further evidence of your suitability, to give you the chance of gaining an interview. If you're an entry-level candidate or a career changer, optional sections can be particularly valuable.

Explore our career resources for practical strategies to make your CV stand out and move you closer to landing an interview.

Hobbies and Interests

If you participate in hobbies and activities that are related to the role, or use some of the same skill set, you could include them in a hobbies and interests section. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, only mention hobbies and interests that are relevant to the role, and that help you prove skills that you haven't been able to show in your work experience or other CV sections.

Awards and Achievements

Compiling your key career achievements into a single list is an effective way of making your CV more readable at a glance. If you've won any awards or achieved any key milestones in your career to date, you might want to mention them here.

Voluntary Work

Another way of showing employers your skills and experience is through volunteer roles. If you're struggling to show you have the necessary credentials through your work experience, volunteering can provide valuable examples of how you've put your skills into action. For this section, use a similar structure to your work experience section.

List your job title or a description of the role, the organisation name, its location and the dates you occupied the role. Use bullet points to show employers how you put your skills to use, and any positive achievements from your time in the role.

Most effective action verbs for a sales engineer CV

Using strong action verbs in your work experience bullet points is a great way to focus this section and show the impact you've made in your career to date. Starting each bullet point with an action verb that reflects the skills required for the role will help the reader to easily cross-reference your skills to the job description. When adding action verbs to your work experience bullet points, just remember to always provide quantifiable evidence that shows the value you added for each employer. Use past tense for any action verbs that describe previous roles (for example, 'developed') and present tense for current roles (for example 'collaborating').

Sales engineer CV example

Now we've shown you everything that needs to go into your sales engineer CV, we can take a look at how it comes together in its final form in the following example:

To see how your CV might look after finalising its design and layout, take a look at our CV examples.

Tips for optimising your CV for ATS

Employers and recruiters now routinely use applicant tracking systems (ATS) to ease the burden of the selection process. One of the key functions of these systems is CV screening, which reviews CVs and ranks them based on their likely fit for the role. By assuming this role in the recruitment process, ATS apps can reduce the amount of time employers need to spend reviewing CVs. With hundreds of applications for a single vacancy becoming increasingly commonplace, this increased efficiency is extremely valuable for employers.

The growing prevalence of ATS means candidates need to write and format their CV in a way that's compatible with the software, giving it the best chance of being accurately scanned and parsed, and ranking highly against other candidates. Here are some tips on how to optimise your CV for ATS screening:

• Include keywords and phrases that mirror the job description, increasing your chances of ranking highly in the ATS screening stage.
• Use clear, conventional CV headings to make your CV easier to navigate, including 'work experience', 'education' and 'skills'.
• Choose a simple, straightforward CV layout with clear, consistent formatting, that avoids text boxes, graphics or other special design elements, as these can make your CV harder to scan.
• Select a font that's widely used and maximises readability, including popular serif and sans serif fonts between size 10 and 12 for body text, and 14 and 16 for headings.
• Use bullet points rather than writing long, full sentences, as this will make your CV easier to scan and parse, and help your keywords and phrases to stand out.

It's easy to get overwhelmed by the steps to creating an ATS-compatible sales engineer CV, but a few small changes can make a big difference. To smooth the process, use one of our expert-designed, ATS-optimised CV templates to increase your chances of success at this stage of the screening process.

Key takeaways for a winning sales engineer CV

To stand out from the crowd with your CV, tailor your approach to each individual application, incorporating keywords and phrases that match the job description. Pick a CV format that matches your experience level, and focus on showing the reader how you've developed relevant skills and put them to good use to add value for previous employers.

Finally, creating your CV using one of Jobseeker's expert-designed CV templates can give your application the edge, placing you among the leading candidates and positioning you for success with your job applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Statistics