Product Marketing Manager Resume Example

This complete guide to a product marketing manager resume will equip you with the tools you need to compete in your applications. You'll find useful insights on constructing a resume that makes the most of your unique skills, experience and strengths. You'll also learn how to tailor your resume according to the job description, and depending on your experience levels. Read on to access expert insights from Jobseeker that will help you create a winning product marketing manager resume.

Main sections of a product marketing manager resume

The key sections to include in a product marketing manager resume are similar to those for any role or profession.

How you choose to present your resume is up to you. There are plenty of options for a professional resume layout and format, but every application should include the following:

Resume Header

In your product marketing manager resume header, list your name, email address, phone number and address or location. You can also add your LinkedIn, if you have one, to help employers better understand your work history and skills. While in some countries, you might include additional personal information or a photo, these aren't necessary. Be aware of the amount of space your resume header takes up. You don't want your contact details to take space away from the main content of your resume, so keep this section as brief as possible.

Make sure your email address appears as professional as possible, and doesn't include anything like nicknames, inappropriate language or personal information. If it does, set up a new email account with an address based on your name or initials, and use that for your job applications. Always double-check your contact details are up-to-date before sending your resume.

Resume Summary

In your resume summary, write a short paragraph that highlights two or three of your key achievements and skills for product marketing manager roles. You could also call this section 'resume objective' or 'personal profile'. A resume summary covers your career experience to date, while a resume objective focuses more on your ambitions for the future. In addition, your objective should highlight why you're an ideal candidate for product marketing manager roles by showing key skills and qualities that reflect the job description.

Alternatively, use this summary to introduce your personal career ambitions and explain why product marketing manager roles are a good fit for you at this stage of your career.

A strong resume summary focuses on two or three key skills and achievements that showcase your suitability for product marketing manager roles in a clear, quantifiable way. It also gives an insight into your personal qualities, to help the reader understand why you're a suitable candidate. You can see some positive examples of a resume summary for product marketing manager jobs below.

On the other hand, a resume summary can be ineffective if it lacks specific information about how your skills align with the job description, or fails to paint a picture of your unique qualities and talents. See above for some examples of things to avoid when writing your product marketing manager resume summary.

Work History

Under your work experience section, add any jobs you've had in the past that are relevant to the position of a product marketing manager. List each relevant role in reverse-chronological order starting with your current or most recent role. Add your job title, the organization name, its location and the dates you worked there.

Also include some bullet points for each job mentioned, showcasing your achievements so the employer can see the impact you made on the company. Pay attention to the job description and make sure each point is relevant to product marketing manager roles.

A good resume work experience section includes your most relevant previous jobs and highlights your key achievements in each role. To make the best possible impression on hiring managers, make sure each entry in your work experience section references skills and experience listed in the job description, and shows how you added value to each role with quantifiable evidence and outcomes. See the examples below for some ideas of what a great resume work experience looks like.

See above for some of the pitfalls to avoid with your resume work experience section. Poor examples of resume work experience sections tend to be vague and fail to quantify your achievements and the impact you've made in your career to date. They may also focus on responsibilities above relevant skills and how you've used them.

Educational Achievements

In your education section, include details of your most relevant product marketing manager qualifications and educational achievements.

Typically, working as a product marketing manager requires a university or college degree, which you'll need to list on your resume. If you're working in this sector, it's usually a good idea to highlight your Bachelor of Business Administration (BBA) in Marketing degree or other relevant qualifications. Focus on qualifications that showcase your market research analysis or SEO and SEM.

For each entry in this section, add the name and level of your qualification, the institution you studied at, its location and your dates of study. You can also add some bullet points outlining any high grades, awards you won or specialist subjects you studied. Adding this information will show the employer your dedication to learning and your areas of specialist knowledge.

If you organized or participated in any clubs or societies while at university, or you took part in any voluntary work, you could also mention these here.

Skills

In your skills section, list any skills you've acquired or developed that are relevant to product marketing manager positions. Consider adding competitive landscape analysis, communication and collaboration or any other necessary skills for the job. Once more, review the job description and pick out any key product marketing manager skills listed that match yours. Focus on these skills and any other key transferable skills that make you a strong candidate for the job.

Listing hard skills on your product marketing manager resume

Hard skills are specific skills related to the job you're applying for. They include particular abilities, technical skills and industry knowledge that relate directly to jobs as a product marketing manager. Furthermore, your hard skills list helps to show employers how competent and experienced you are at key product marketing manager duties and responsibilities. If possible, add four or five hard skills that reflect the requirements of the job description. These will boost your chances of success in your applications.

For an effective resume hard skills section, focus on the technical skills that are most essential in the job description, and that match your specific expertise. Some examples of the best hard skills for a product marketing manager resume are listed below.

Listing soft skills on your product marketing manager resume

Your soft skills are the core qualities and personal characteristics that make you a good employee. They tend to apply to multiple professions and jobs, though the soft skills you'll require may change as you move from junior to senior positions. In fact, as technology develops, soft skills are growing in importance for recruiters and employers, so be sure to add several of these to your resume. Aim to include approximately five soft skills that reflect the skills listed in the job description.

A good soft skills section would include skills that match the job description, and also reflect your key strengths and qualities. See the graphic below for an indication of what to include in a strong soft skills section for a product marketing manager resume.

Relevant Certifications and Licenses

Your certifications section is the place to mention any relevant professional product marketing manager certifications, licenses or qualifications. Add any official certifications or accreditations that increase your level of qualification and suitability for working as a product marketing manager. Therefore, make sure you list the dates of your certifications and licenses so employers can see they're up-to-date and valid.

See below for some suggestions of relevant certifications for a product marketing manager resume:

Optional Sections

If you need to provide further evidence of your suitability for the job, optional sections can be useful for a product marketing manager resume. Pick from the optional sections below to help show the employer you have the skills and experience for the job.

Hobbies and Interests

Adding your hobbies and interests is a legitimate way of showing off your skills and personal qualities. These are particularly useful for your resume if you're short of work experience and need to showcase a particular skill or experience. Only include hobbies and interests that showcase your personality and personal qualities, and add something different to your application.

Voluntary Work

Adding voluntary roles can be a useful way of showing relevant experience and skills for product marketing manager roles beyond your main employment history. List your volunteer job title, the organization you volunteered for, its location and the dates of your involvement, alongside a brief explanation of your responsibilities in the role.

References

References aren't a standard product marketing manager resume section, but employers do sometimes ask for them. Check the job advert and only include them if requested. Include a maximum of three professional references, being sure to check with your referees before including them in your resume.

Best words to use in a product marketing manager resume

Start each bullet point in your work experience section with a strong verb to show actions you took. Choose verbs from the suggestions below that highlight your key skills or those mentioned in the job description.

Jobseeker's clean, attractive resume formats can help your applications make a strong impression on employers. Check them out for help designing a winning resume, and see our cover letter templates to help win over recruiters and hiring managers.

Sample product marketing manager resume

Now we've covered the main sections to include in your product marketing manager resume, let's take a look at how it all comes together in the example below:

How to make an ATS-friendly resume

Applicant tracking systems (ATS) help recruiters and employers to streamline their hiring process. They can store and process data, including applications and applicant data, quickly and efficiently. One of the jobs ATS applications are increasingly responsible for is initial candidate screening. The systems can quickly scan and rank resumes based on how closely they match the job description. There are several things you can do when writing your product marketing manager resume, to give yourself the strongest chance of ranking highly in the ATS stage and progressing through the recruitment process.

Here are a few quick tips for creating an ATS-friendly resume:

• Opt for an established, traditional resume format such as a reverse-chronological or functional structure. These will ensure your resume includes all the necessary details ATS systems scan for.
• Add keywords throughout your resume that help ATS software match your application to the job description. A higher match means your application is more likely to proceed to be reviewed by human eyes.
• Include clear headings that make it easy to identify each section of your resume. This will help any ATS software navigate your resume during the scanning process.
• Adopt a clean, unfussy design that gives your content enough white space to breathe. Use professional, readable fonts and subtle use of color and other design elements.
• Keep your resume as concise as possible, to make it easier to read, and for ATS software to scan.

Key points for your product marketing manager resume

If you want to catch the eye of employers and recruiters, you need a professional resume that showcases your best skills and career achievements. Choose a resume structure that makes the most of your relevant experience, whether through work or other activities, and be sure to tailor your resume to match the job description.

Remember, Jobseeker resume templates and other tools make it easy to create a resume and cover letter that leaves a positive impression on hiring managers. Sign up now to start building your perfect resume. Whether you're a junior or senior candidate, a professional cover letter can help to grab the attention of the employer. Jobseeker's cover letter examples were created by careers experts to provide useful tips and ideas for your cover letter.

Sources:

(1) Tips for Writing a Federal Resume, U.S. Department of Labor: https://www.dol.gov/general/jobs/tips-for-writing-a-federal-resume

(2) Resume Tips, Duke University: https://careerhub.students.duke.edu/resources/resume-tips/