Marketing Coordinator Resume Example
Pursuing a career as a marketing coordinator provides opportunities for career progression and responsibilities involving analyzing ROI metrics and conducting market research. To succeed in your applications for marketing coordinator roles, you'll need a resume that reflects your relevant skills and experience. In this article, we'll highlight tips and examples for creating a marketing coordinator resume that makes a winning impression on recruiters and hiring managers.
After reading this guide, you'll know what it takes to create a resume that really stands out from other marketing coordinator applicants. You'll find valuable tips on writing a resume that best showcases your unique skills and achievements. There is also extensive guidance on how to structure your resume to match the job description, and to reflect your experience levels to impress HR specialists and employers. Read on to learn the tips Jobseeker careers experts recommend as the best for your marketing coordinator resume.
What to include in a marketing coordinator resume
Most resumes contain similar key sections, with a marketing coordinator resume being no different.
If you have no work experience as a marketing coordinator or have just started in the industry, you could consider using a functional or skills-based format, which emphasizes your skills and education. Focus the content of your resume on your soft and transferable skills, and any hard or technical skills you've learned from your studies or career to date. You can also mention any relevant internships, training courses or voluntary roles you've taken on.
When applying for mid-level marketing coordinator positions, it's typically best to opt for a reverse-chronological resume format. This is because work experience tends to be the most important resume section for this level. Your resume should focus on your career achievements, and the role you've played in successful projects and activities for your employers. Consult the job description for guidance on what to showcase, and provide evidence to support your claims.
If you're applying for senior marketing coordinator positions, you'll want to list career achievements and successes that emphasize your senior status. Use a reverse-chronological format and add extra sections to show key career highlights. Senior resumes are often longer than resumes for junior roles. This is because you may choose to include extra sections, such as awards, professional memberships, publications, conferences or certifications on your resume.
You will have some choice over your resume layout and structure, but be sure to include these sections as the core of your document:
Resume Header with Contact Details
A marketing coordinator resume header contains your name and contact information. Add your first and last name, your phone number and your email address. Include your address or location, but avoid adding any other personal information. If you have a LinkedIn profile, you can add the URL to your header so the hiring manager can get a better understanding of your work history and experience. Create a clear, well-structured header that acts as the headline of your resume. Use color accents and blocks to help this section stand out and catch the eye of the reader.
Opt for a professional-looking email address based on your name. If your email address could be construed as unprofessional or inappropriate because it contains nicknames or unsuitable language, create a new, more professional email address for your job applications. Always check your contact details to make sure they're up-to-date before you send your resume.
William Cox
william.cox@example.com
(111) 222 33 444 55
124 Conch Street, Bikini Bottom, CA
linkedin․com/in/william–cox123
Resume Summary
Following your resume header, write a resume summary to introduce yourself and showcase some of your key skills and achievements. Alternative names for this section are 'resume objective' and 'personal profile'. While a resume summary focuses on your career experience, a resume objective covers your ambitions and career plans. However, make sure you keep your resume summary short and snappy, and focused on the skills and experience listed in the job description.
Alternatively, focus on introducing your career ambitions, and why this role is a good fit, both for you and the organization.
A good resume summary reflects the job description and highlights some of the key skills required for marketing coordinator roles, while leaving the reader with an impression of your unique qualities and strengths. The most effective resume summaries also provide evidence to back up the claims made in them. You can see some positive examples of a resume summary for marketing coordinator jobs below.
Good example:
Dynamic Marketing Coordinator with a Bachelor of Business Administration in Marketing and extensive experience as a Marketing Specialist. Proven track record in developing and executing marketing strategies, conducting market research, and managing digital campaigns. Adept at leveraging analytical skills to drive brand awareness and increase engagement. Strong communicator and team player with a passion for delivering impactful marketing solutions
Bad example:
Marketing professional with some background in business and marketing. Worked in roles where I helped with marketing plans and did research. Experienced in online marketing and using data to help with brand visibility. Good at communicating and working with others, interested in creating marketing ideas that make a difference
Conversely, an ineffective resume summary would include generic, unspecific information on your skills and experience, while failing to provide any useful information on what makes you a unique and interesting candidate. In the graphic above you can find some negative examples of how to write a resume summary.
Work Experience
Next, list your relevant employment history and any key achievements that show you're suitable for a marketing coordinator position. Mention only the most appropriate and relevant jobs you've had in reverse-chronological order, starting with your most recent and working backwards. Add your job title, the name of the employer, the location of the role and your dates of employment.
In addition, include a few bullet points under each job, highlighting your key achievements so the hiring manager can see how they led to successful outcomes. Back up each point with evidence to show how you meet the job description.
A successful resume work experience section will always showcase skills and experience relevant to the job description, and how you put each to good use in your previous roles. Offering quantifiable evidence in a marketing coordinator resume proves you're a strong candidate for the job, such as client feedback, project outcomes, KPIs or financial results. There are some examples of strong resume work experience sections below.
Good example:
Marketing Specialist, January 2022 - Present
BrightWave Marketing Solutions, Orlando
- Spearheaded a digital campaign that increased lead generation by 40% and boosted social media engagement by 60% within six months
- Led a rebranding initiative that resulted in a 25% increase in brand recognition and a 15% rise in customer retention rates
- Developed and executed a content strategy that grew website traffic by 50% and improved SEO rankings, achieving a top 5 position
Bad example:
Marketing Specialist, January 2022 - Present
BrightWave Marketing Solutions, Orlando
- Managed various marketing projects to enhance brand presence and improve customer engagement across multiple platforms
- Collaborated with team members to develop innovative marketing strategies that supported business objectives
- Assisted in executing marketing plans to drive brand awareness and customer loyalty
The example above can give you some idea of what not to include in your resume work experience section. Less effective resume work experience sections might take a more vague, descriptive approach to previous jobs. They focus on responsibilities and everyday duties rather than referencing career achievements and the value you've added for previous employers.
Education
Under education, add details of any degrees or professional qualifications relevant to marketing coordinator roles.
To work as a marketing coordinator, employers tend to require candidates to have a specialist degree, such as a Bachelor of Business Administration (BBA) in Marketing. If you have this degree, focus on it in your education section, while also mentioning any educational achievements that show your CRM software proficiency or content management systems.
List every relevant qualification, including the name and level of the course, the name of the school, college or university, its location and your graduation date. If you have space, include some bullet points outlining any specialist areas of study, awards or high grades, so the employer can learn more about your unique skill set and knowledge.
Additionally, mentioning any leadership roles or any societies and clubs you participated in while studying shows proactivity and initiative.
Bachelor of Business Administration (BBA) in Marketing, 2017 - 2020
Rice University, Houston, Texas
Hard and Soft Skills
The skills section is one of the main ways to show employers you've got the skills required for marketing coordinator roles. Whether your skills include SEO and SEM, creativity and innovation or any other useful skills for the role, you'll want to list them here. Again, refer to the job description and make sure you include skills that the employer has listed as essential or desirable for employment as a marketing coordinator.
Highlighting your hard skills
Hard skills are specific skills related to the job you're applying for. They include particular abilities, technical skills and industry knowledge that relate directly to jobs as a marketing coordinator. Furthermore, it's important to show these skills in a marketing coordinator resume as they provide a strong indication of your experience in the sector. If possible, add four or five hard skills that reflect the requirements of the job description. These will boost your chances of success in your applications.
If you want to make a strong impression with your hard skills list, focus on hard skills that align with your specific industry expertise, and that reflect the job description. For inspiration on the right type of hard skills for a marketing coordinator resume, see below.
- Digital marketing tools
- SEO and SEM
- Data analysis techniques
Listing soft skills on your marketing coordinator resume
Soft skills are the personal skills and qualities that make you a good fit for the job. They include transferable skills and strengths that help you settle into the role, adapt to new challenges and build effective working relationships. Indeed, as the nature of work changes, soft skills are growing in importance, so make sure you include them in your resume. Aim to include approximately five soft skills that reflect the skills listed in the job description.
A good soft skills section would include skills that match the job description, and also reflect your key strengths and qualities. See the graphic below for an indication of what to include in a strong soft skills section for a marketing coordinator resume.
- Communication and collaboration
- Time management proficiency
- Creativity and innovation
Certifications and Training
Your certifications section is the place to mention any relevant professional marketing coordinator certifications, licenses or qualifications. These might be licenses that show you're qualified to operate certain equipment, or certifications that give you the edge over candidates with otherwise similar career history. Therefore, make sure you list the dates of your certifications and licenses so employers can see they're up-to-date and valid.
Read on to see some relevant example certifications for a marketing coordinator resume:
- Google Analytics Certification, 2022
- HubSpot Marketing Certification, 2022
- Hootsuite Social Marketing, 2022
Expert Tip:
Optional Information
To provide further information on your suitability for the role, you could add some optional sections to a marketing coordinator resume. Pick from the optional sections below to help show the employer you have the skills and experience for the job.
Hobbies and Interests
Hobbies and interests can be a useful way of showing your skills and experience beyond your work and education. Consider listing hobbies and interests to help your resume stand out, or to provide the employer with some insight into your personality and wider interests. They're perfect for candidates who might lack genuine work experience as a marketing coordinator. Think about adding hobbies and interests to your resume if they add some insight into your personality that you can't express elsewhere in your application.
Volunteer Experience
Adding voluntary roles can be a useful way of showing relevant experience and skills for marketing coordinator roles beyond your main employment history. Add any voluntary roles, including your position, the name of the organization, the dates of your voluntary work and a brief explanation of your responsibilities and achievements.
References
References aren't a standard marketing coordinator resume section, but employers do sometimes ask for them. Check the job advert and only include them if requested. Include a maximum of three professional references, being sure to check with your referees before including them in your resume.
Please contact me for a list of references.
Best words to use in a marketing coordinator resume
Using strong action words to make your resume resonate with the employer. Choose from the list of words below to increase the impact of your work experience section.
- Coordinate
- Strategize
- Execute
- Analyze
- Optimize
- Collaborate
- Manage
- Design
- Develop
- Implement
For help creating an eye-catching resume design to catch the attention of hiring managers, see Jobseeker's professional resume layouts. You can also use our clear, effective cover letter templates to complete your application.
Sample marketing coordinator resume
Using each of the sections above, we've created this example marketing coordinator resume, to help guide you when creating your own:
124 Conch Street, Bikini Bottom, CA
•
william.cox@example.com
•
(111) 222 33 444 55
•
linkedin․com/in/william–cox123
Dynamic marketing professional with a Bachelor of Business Administration in Marketing and extensive experience as a Marketing Specialist. Proven track record in developing and executing strategic marketing campaigns, conducting market research, and managing multi-channel communications. Adept at leveraging data analytics to drive brand awareness and customer engagement. Strong project management skills with the ability to collaborate effectively across teams to achieve business objectives. Proficient in digital marketing tools and platforms. Skilled at optimizing marketing efforts to enhance ROI and support organizational growth
Marketing Specialist
2020
-2022
Nexus Marketing Solutions (Denver)
- Increased organic social media engagement by 45% through targeted content strategy and influencer partnerships within 6 months
- Launched and optimized PPC campaigns, resulting in a 30% reduction in cost-per-click and a 50% increase in conversions
- Developed and executed an email marketing campaign that achieved a 25% open rate and a 15% click-through rate
Bachelor of Business Administration (BBA) in Marketing
2017
-2020
University of New Mexico (Albuquerque, NM)
Digital marketing tools
SEO and SEM
Data analysis techniques
Communication and collaboration
Time management proficiency
Creativity and innovation
Google Analytics Certification
HubSpot Marketing Certification
English - Fluent
Spanish - B2
Do's and don'ts of a marketing coordinator resume
Tips to write the best resume
- Adapt your resume for every job application for maximum impact. Review the job description to understand the specific requirements for the role.
- Use strong action words to demonstrate the impact you've made in each marketing coordinator role (e.g. 'analyze', 'optimize', 'collaborate').
- Add your relevant education details, including any high grades such as your GPA or degree result.
- Use a clear, professional resume format to make your document as accessible as possible, including a readable font and appropriate headings, margins and line spacing. This will make your resume easier for recruiters and hiring managers to read.
- Kick off your marketing coordinator resume with a strong summary or objective statement that highlights your key skills and achievements.
Steer clear of these common resume writing errors
- Don't include any personal details, such as a photo, your age or marital status. These can create unwanted bias in the recruitment process.
- Don't use passive language because it can switch off the reader. Adapt phrases like 'the work was completed' to 'I completed the work'.
- Don't exaggerate, lie or hide details about yourself as these can all undermine your chances of success with marketing coordinator applications.
- Don't fill up your marketing coordinator resume with unnecessary information that contributes nothing to your chances of success.
- Don't use an email address with offensive, funny or casual connotations. Instead, create a professional email address based on your name.
Making an ATS-friendly resume
Applicant Tracking Systems (ATS) are one of the key ways recruiters and employers manage the hiring process. The systems can screen candidates by scanning and ranking resumes based on each candidate's likely suitability for the vacancy. When you're writing your marketing coordinator resume, there are several things you can do to make sure your resume stands the best chance of passing the ATS stage.
Follow these simple rules when writing your resume, to make sure it's ATS compliant:
- Opt for an established, traditional resume format such as a reverse-chronological or functional structure. These will ensure your resume includes all the necessary details ATS systems scan for.
- Include keywords throughout your resume that align with the job description. ATS software tends to compare your resume to the job description for points of similarity, so careful, considered use of keywords should help your chances of success.
- Add each section with clear headings that match the established resume conventions, so ATS software can easily identify each part of your resume.
- Adopt a clean, unfussy design that gives your content enough white space to breathe. Use professional, readable fonts and subtle use of color and other design elements.
- Use concise language to keep the length of your resume to between one and two pages. This will make it easier to scan for ATS applications.
For advice and guidance on creating the perfect resume, read our expert career blog and check out our detailed resume examples.
Frequently Asked Questions about a marketing coordinator resume
As well as writing a professional marketing coordinator resume, you'll need a cover letter to introduce yourself and emphasize your credentials.
Before you write your cover letter, think about whether you need a formal, professional letter or if a brief, less formal email might be more suitable.
A full, formal cover letter follows a traditional letter-writing structure and format. Add your header, the recipient's address an use professional greetings and sign-offs. In your first paragraph, introduce yourself and confirm the role you're applying for, along with your reasons for applying. Next, outline your key skills and achievements that are most relevant to the marketing coordinator job description. Finish by expressing your enthusiasm for the role and adding a call to action to encourage the hiring manager to contact you for further information.
You can create a professional cover letter in just a few simple, easy-to-follow steps using Jobseeker's tried and tested cover letter templates.
Even if you have no work experience, following a few simple tips for your marketing coordinator resume can ensure you make a strong impression on employers. Opt for a skill-based resume format instead of a traditional layout. This places your skills and education in a more prominent position on your resume. Additional resume sections such as volunteer work, hobbies and interests, certifications and internships can all help you showcase your relevant skills. These can be more prominent in your resume if you haven't got a lot of work experience.
If you want to create a strong first impression in your marketing coordinator application, a resume headline can help. A well-written resume headline is also a way to increase your chances of passing the ATS resume scanning stage, by referencing keywords that match the job description. Take the time to draft a concise, eye-catching headline which includes the job title, one or two key skills and reference to either your experience level or track record.
See an example resume headline below:
- Junior Marketing Coordinator Specialist
- Dynamic Marketing Coordinator Expert Strategist
- Senior Marketing Coordinator Specialist
The resume format that gives you the best chances of success depends on your experience levels, as well as the type of job you're applying for and its seniority level. If you're applying for a junior position or changing careers, you might want to consider a functional resume. This highlights your skills and education over your work experience. For more senior roles where you have plenty of relevant experience, use a reverse chronological format. This resume structure places work experience at the heart of the document, using it as a showcase for your skills and achievements.
Key takeaways for your marketing coordinator resume
The key to a strong resume is to showcase your relevant skills and achievements through your work experience and other activities. Select a resume format that suits your experience levels and the job you're applying for, and make sure you tailor your resume for each application.
Jobseeker has a wealth of resume tools, including resume templates and examples, to help you create a winning job application. Sign up today to get started. To make the best possible impression with your applications, write a cover letter with the help of Jobseeker. You can also find plenty of expert-designed cover letter examples for inspiration.
Sources:
(1) Tips for Writing a Federal Resume, U.S. Department of Labor: https://www.dol.gov/general/jobs/tips-for-writing-a-federal-resume
(2) Resume Tips, Duke University: https://careerhub.students.duke.edu/resources/resume-tips/
Impress potential employers with your resume
Follow step-by-step professional guidance to create a polished resume in minutes.
