Marketing Consultant CV Example

A marketing consultant CV that's well-written, engaging and showcases the most relevant skills and experience gives you the best chance of progressing to the next stage of the recruitment process. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Standard marketing consultant CV sections

Your approach to creating your winning marketing consultant CV will differ depending on your experience, your seniority and the details listed in the job description.

However, regardless of your years of experience, a marketing consultant CV needs to connect the dots of your career into a cohesive story. In the following sections, we’ll dive into the specific chapters of your CV step-by-step, showing you how to refine everything from your initial introduction to your long-term achievements.

CV Header

Start your marketing consultant CV with a header that features subtle, professional design elements and sets the tone for the document. Add your name, email address, phone number and location (your full address isn't normally needed). If you have a LinkedIn profile, consider adding a URL to this in your header, to help the reader easily find more information on your career and credentials.

For jobs in the UK, a personal photo is usually not required on your CV. That, along with any other personal details such as age, gender, ethnicity and nationality, are generally discouraged under the terms of the Equality Act 2010, which aims to reduce and eliminate discriminatory practices, such as recruitment bias.

CV Summary or Objective

Underneath your contact information, write a brief CV summary or CV objective to introduce yourself and highlight a few key skills and qualities. This can help the employer to quickly form a first impression on your suitability for the marketing consultant role. A CV summary focuses on your key skills and achievements, while a CV objective provides an alternative approach, showcasing your career ambitions and how the role fits with these. This makes a CV objective ideal for entry-level candidates.

In your summary or objective, write up to three sentences outlining your key skills, unique personal qualities and career achievements or ambitions, taking care to always reflect the requirements listed in the job description.

The most effective way to approach a CV summary is to focus on one or two key skills that reflect the requirements of the job description and show how you've used them to create positive outcomes for previous employers. You'll also want to showcase your unique personal strengths, and touch on how they've contributed to your career progression up to now. Find an example below of a positive marketing consultant CV summary, characterised by evidence to support your claims and well-structured, easy-to-read sentences.

The CV summary above contains various red flags and things to avoid. While the differences are subtle, they can make all the difference. For a summary to make less of an impact, it might include generic or vague information, lack evidence of your impact, or fail to highlight specific personal qualities that make you stand out from other candidates. It may also lack tailoring to the job description or include long, poorly structured sentences.

Professional Experience

Work experience is usually the most important section of any CV. Employers will be looking for evidence of how you've developed relevant skills in your career to date, and how you've used them to positive effect in previous roles. Remember, it's essential to tailor this section to match the job description, including keywords and phrases to help employers see how you'll fit the role, and how you might put the required skills to good use in the future.

List only relevant previous jobs, and add your job title, the name of the employer, its location and your dates of employment. Under this, write several bullet points showing employers how your skills and key qualities contributed to positive outcomes.

What differentiates an excellent work experience section from an average one is the use of action verbs and quantifiable evidence, showing how your actions led directly to positive results in previous roles. You'll also want to show how you've added relevant skills and increased your impact throughout your career progression. See below for an example of a strong work experience section for a marketing consultant CV.

The example above shows what not to do with your marketing consultant CV work experience section. A less-engaging work experience section might include irrelevant roles or jobs from a long time ago, and generic information that fails to address the requirements of the job description. It could also lack evidence to support the claims made in the bullet points.

Education

Your education section should showcase your most recent and highest qualifications, paying particular attention to anything that's specifically required for the role.

Your career as a marketing consultant typically won't require a specific degree or degree-level equivalent qualification. However, you should still include your highest certifications, training and formal qualifications in your CV's education section, even if not specified in the job description. These might include HubSpot Inbound Marketing Certification, or any other relevant training that demonstrates your skills in SEO strategy development or PPC campaign optimisation.

Creating the education section of your CV means selecting the most relevant and highest qualifications, and listing them in reverse-chronological order, starting with your most recent achievements and working back from there. For each entry into your education section, add the qualification name and level, the institution or awarding body, its location and your dates of study or graduation. For extra emphasis on your education section, include bullet points showcasing projects you worked on, modules you studied, awards you won or societies you participated in, if they help you to prove you're a suitable candidate.

If the job description requires any specialist certifications or licences, you may wish to add these in your education section. If you add these, it's also a good idea to include the expiration date of the licence or qualification, if it has one.

Skills

The skills section of a marketing consultant CV provides space for showcasing the key skills and qualities that set you apart as a candidate. You'll want to only include the most relevant skills, so review the job description and list hard and soft skills that match the requirements, while reserving some space to mention your own unique characteristics. For a marketing consultant CV, you'll want to focus on the most relevant skills for the role that match your skill set, including adaptability and SEO strategy development, to catch the reader's attention and show you're qualified for the marketing consultant position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For marketing consultant roles, key hard skills you've gained, such as data driven decision making, and SEO strategy development, are typically among the most critical for the job. Firstly, check the job description, then add four or five key hard skills in your CV that help the employer to decide if you're a good fit for the role.

The best hard skills to include are typically listed as 'essential' or 'required' in the job description. Aim for a mix of the most desirable skills, together with those you have the highest proficiency in. For the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer.

See below for examples of skills that are frequently included in the hard skills section of a marketing consultant CV:

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. Transferable skills are among the most in-demand skills for employers, with rapidly changing and evolving ways of working requiring ever-more flexible and adaptable employees. Soft skills are also highly valuable for junior and entry-level positions, where candidates aren't expected to have a wealth of relevant work experience and career achievements.

As with hard skills, review the job description to understand the best soft skills to mention in your marketing consultant CV. The best CV soft skills section includes specific skills that you can evidence with examples throughout your CV. Draft a list of up to five key soft and transferable skills, combining the most essential skills from the job description with your strongest personal qualities.

Consider the following soft skills that frequently appear in a marketing consultant CV.

Language Skills

Adding foreign language skills to your marketing consultant CV can be a valuable addition that reflects well on you as a candidate. Even if language skills aren't listed as a requirement in the job description, if you speak a foreign language, it can be beneficial to add it to your CV. Within this section, list the foreign languages you speak to a reasonable degree of competence, together with an indicator of your skill levels.

There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:

• English: Fluent
• Spanish: Intermediate

You might wish to use an internationally recognised standard for your language skills, such as the Common European Framework of Reference (CEFR). This divides your language skills into the following categories:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications, Training and Licences

Depending on the role and your qualifications, it might be necessary to include a certifications section. Having a separate section can draw more attention to your training, and show employers your proactive, motivated mindset towards professional development, which could be a key asset. In addition, some roles require specific licences or training just to be eligible for the job, making the certifications section more important. This might include technical roles or positions which require the operation of specialist software, equipment or machinery.

Here are some key examples of certifications and licences that you could add to your CV for marketing consultant positions:

Optional Sections

In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary marketing consultant skills. If you're struggling to show all the necessary skills for the job through your work experience or other core sections, optional sections can give your CV the boost it needs to progress you to the interview stage. This could be particularly helpful for entry-level candidates or career changers.

You’ll find more in-depth guidance on structuring your CV in our career resources, designed to help you present your skills as effectively as possible.

Hobbies and Interests

Hobbies and interests are a legitimate way to showcase your skills, if you have any hobbies relevant to the role. Additionally, hobbies and interests are an ideal way to show the employers some elements of your personality and interests beyond work, which can set you apart from other candidates. However, hobbies and interests can only add value to your CV if they provide evidence of skills and experience that you can use in the role you're applying for. As such, only add hobbies as a way of filling gaps in the skills you've developed or used through work experience.

Achievements and Awards

Listing your key career achievements in a distinct section can be an effective way of drawing attention to them. In your list, add any awards you've won, industry recognition or key career milestones that tell a story about your suitability for the role and place you ahead of other candidates.

Volunteering

Listing volunteer roles is another effective way of showing employers your skills and experience. If you're lacking work experience, either as a junior candidate or a career changer, adding volunteering activities gives you a chance to show how you've put your skills into action. Structure your volunteering section the same as your work experience section.

Add your job title or the name of the volunteer role, the organisation, its location and the dates you volunteered. Also add some bullet points outlining your skills and experience in the role, as well as any key achievements.

Most effective action verbs for a marketing consultant CV

Adding strong action verbs to the bullet points in your CV's work experience section is a great way to focus on the key skills required for the job, while showing the impact you've made. Start each bullet point with an action word that reflects the job description, so the reader can easily identify your best qualities. Always remember to back up any action verbs you use with evidence that shows the impact it made and the achievements that it led to. Use past tense for action verbs that describe previous roles, and present tense for your current position.

Marketing consultant CV example

Now we've shown you everything that needs to go into your marketing consultant CV, we can take a look at how it comes together in its final form in the following example:

To get an idea of how your completed, one-page CV will look once its been fully designed, see our selection of CV examples.

How to make your CV ATS compatible

Employers and recruiters now routinely use applicant tracking systems (ATS) to ease the burden of the selection process. One of the key functions of these systems is CV screening, which reviews CVs and ranks them based on their likely fit for the role. By assuming this role in the recruitment process, ATS apps can reduce the amount of time employers need to spend reviewing CVs. With hundreds of applications for a single vacancy becoming increasingly commonplace, this increased efficiency is extremely valuable for employers.

With ATS apps becoming more prominent, it's essential for candidates to optimise their CVs to increase their chances of passing the initial screening stage. You can read a list of the top tips for ATS optimisation below:

• Include keywords and phrases that mirror the job description to maximise your chances of ranking highly in the ATS screening stage.
• Use clear, conventional CV headings to make your CV easier to navigate, including 'work experience', 'education' and 'skills'.
• Opt for a simple CV layout with consistent formatting, avoiding any special design elements that could make your CV harder for ATS apps to scan.
• Select a font that increases the readability of your CV, such as popular serif and sans serif fonts, between the sizes of 10 and 12 for main text and 14 and 16 for headings.
• Use bullet points in place of full sentences and paragraphs, as these are easier for ATS apps to scan and parse, and help your keywords stand out.

It's easy to get overwhelmed by the steps to creating an ATS-compatible marketing consultant CV, but a few small changes can make a big difference. To smooth the process, use one of our expert-designed, ATS-optimised CV templates to increase your chances of success at this stage of the screening process.

Key takeaways for a successful marketing consultant CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Select a suitable CV format for your experience level, and show the reader how you've used skills relevant to the role, to create a positive impact in your career to date.

Finally, using an eye-catching, expert-designed CV template from Jobseeker can really give your CV an edge over those from rival candidates, helping you to achieve success in your job applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, Hiring Trends