General Manager CV Example

A general manager CV that's well-written, engaging and showcases the most relevant skills and experience gives you the best chance of progressing to the next stage of the recruitment process. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Standard general manager CV sections

Your approach to creating your winning general manager CV will differ depending on your experience, your seniority and the details listed in the job description.

However, no matter where you are in your career, a general manager CV must present a clear, compelling narrative of your professional journey. To help you build that story, we’ll now break down the document piece-by-piece—from the initial contact header to your most significant career milestones.

CV Header

Kick off your general manager CV with a header listing the essential contact information such as your name, email address, phone number and location. You don't typically need to include your full address. Incorporate design elements that set the tone and design language of your document. If you have a LinkedIn profile, consider adding a URL to this in your header, to help the reader easily find more information on your career and credentials.

For UK jobs, it's generally not a good idea to add a photo or any other personal details beyond your basic contact information. This means leaving off details such as your age, gender, ethnicity and nationality, as these can introduce bias to the selection process and complications related to the Equality Act 2010.

CV Summary

The first section below your CV header is typically your CV summary. This short paragraph outlines some of your key skills, achievements and experience, so employers can quickly get an impression of whether you have the right credentials for the general manager job. While a CV summary showcases your key skills and achievements in the context of your career to date, a CV objective provides an alternative approach. It focuses instead on your ambitions for the future, making it ideal for junior candidates without much work experience.

For either a CV summary or an objective, aim for a length of two or three sentences. Showcase a few key skills, personal qualities and career achievements or ambitions, always reviewing the job description as you write, to show how you fulfil the requirements of the role.

A good CV summary would typically focus on a couple of key skills that match the job description, demonstrating how you've used them to good effect in previous roles. It's important to focus on your unique qualities and provide a preview of how they've made an impact in your career to date, which you'll unpack later in the document. Here's an example of an effective general manager CV summary, with evidence of your impact and neat, well-structured sentences:

Above is an example of a less effective CV summary, with some subtle, yet notable differences. Your summary could miss the mark if it's too generic and doesn't describe unique personal qualities and strengths. It might also be vague, use long, unstructured sentences, lack quantifiable evidence of your impact, or not be tailored to the job description.

Work Experience

A CV's work experience section is usually its most important element. Employers will want to see how you've developed relevant skills in previous roles, and how you've put them to good use in successful projects and career achievements. Always take the time to tailor this section, including keywords and phrases that match the job description. This will help employers to judge how strong a fit you are for the role, and how you might apply your skills for the benefit of the organisation.

List only your most relevant jobs, and go back up to 10 or 15 years, depending on your experience levels. List your job title, the name of the employer, its location and the dates you worked there. Also include bullet points for each entry, highlighting how you used your skills to add value for the employer.

What differentiates one CV work experience section from all the others is the use of action verbs and quantifiable evidence in your bullet points. It should showcase how your actions led to positive outcomes for the employer, and show a progression in your skills throughout your career. See below for an example of how to put the work experience section best practice into action:

Above you can see an example of what not to do with your general manager CV work experience section. A poor work experience section might look more like a generic list of responsibilities rather than an account of how you've used your skills to positive effect in previous roles. It might also include old or irrelevant job entries and lack tailoring to the job description.

Education

Your education section is the chance to list your most recent and highest qualifications, and anything that's relevant or required for the role.

To be eligible for general manager positions, you typically need to have a relevant university degree, and include it in your CV. If you have a Bachelor of Business Administration or another related degree that qualifies you for the role, you should definitely mention it in your CV, along with any other degrees or qualifications that highlight your most relevant skills, such as strategic planning and execution or financial forecasting and analysis.

Creating the education section of your CV means selecting the most relevant and highest qualifications, and listing them in reverse-chronological order, starting with your most recent achievements and working back from there. For each entry, include the name and level of the degree or certification, the institution, its location and your graduation date or dates of study. To emphasise your qualifications and achievements, you might wish to include one or two bullet points, which highlight things like specialist areas of study, projects, dissertations or society memberships.

If the job description requires any specialist certifications or licences, you may wish to add these in your education section. If you add these, it's also a good idea to include the expiration date of the licence or qualification, if it has one.

Key Skills

The skills section of a general manager CV provides space for showcasing the key skills and qualities that set you apart as a candidate. You'll want to only include the most relevant skills, so review the job description and list hard and soft skills that match the requirements, while reserving some space to mention your own unique characteristics. In a general manager CV, focus on the most relevant and essential skills in your skills portfolio, such as leadership and ERP system implementation expertise, to show you're qualified for the general manager position and to put you in a strong position to progress.

Hard Skills

Hard skills refer to the technical and specialist skills required for the everyday duties of the job. They might include specialist knowledge, or the use of certain software and equipment. You can gain these skills through study, training or industry experience, and they might require a licence or certification. For general manager jobs, critical hard skills you've gained in your career can include project management and coordination, and financial forecasting and analysis. After checking the job description, include a list of four or five key hard skills in your CV to confirm that you have the necessary expertise for the role.

The ideal hard skills section will feature the most essential hard skills from the job description, while closely reflecting your own best technical abilities. The closer your strongest skills are to matching the job description, the higher your chances of success.

Below, you can find the types of skills typically featured in the hard skills section of a general manager CV:

Soft Skills

Soft skills are the personal strengths and qualities that show employers how well you'll fit into the role and complement other members of the team. Soft skills tend to be more transferable and applicable to different roles than hard and technical skills. The world of work is evolving at a rapid pace, changing the types of hard skills required for many roles, and therefore rendering soft and transferable skills more valuable than ever. Soft skills are also extremely valuable for junior and entry-level roles, where candidates aren't necessarily expected to have a wealth of relevant work experience.

As with hard skills, review the job description to understand the best soft skills to mention in your general manager CV. The best CV soft skills section includes specific skills that you can evidence with examples throughout your CV. Create a list of four or five transferable skills, combining the most essential skills from the job description with the skills that help you to stand out as a unique and compelling candidate for the position.

The section below provides an overview of soft skills often highlighted in a general manager CV.

Language Skills

If you speak a foreign language, it can be beneficial to include a languages section on your general manager CV. Whether languages are a requirement of the job description or not, if your CV lists additional languages, this typically reflects well on you as a candidate. In this section, include any foreign languages you speak to a standard that could be useful in the world of work, with an indication of your proficiency level.

There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:

• English: Fluent
• Spanish: Intermediate

You might choose to adopt an international standard framework for languages, such as the Common European Framework of Reference (CEFR). This assigns a standardised level to your language skills, for example:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications, Training and Licences

If you have extra qualifications beyond the basics of what's expected or required for the role, you might want to include a separate certifications section in your CV. If you've been proactive in pursuing professional development opportunities throughout your career, it's worth showcasing them. Not only do they make you more qualified, they also show a proactive and motivated mindset. Furthermore, a certifications section is particularly valuable if you're applying for a role that sets out required certifications or licences in the job description. These might include technical roles that require the use of specialist software or equipment.

Take a look at this list of example certifications and licences for general manager candidates:

Additional Sections

In addition to the core sections of your CV, optional sections can be a useful way of proving you've got the necessary general manager skills. If you're struggling to show all the necessary skills for the job through your work experience or other core sections, optional sections can give your CV the boost it needs to progress you to the interview stage. This could be particularly helpful for entry-level candidates or career changers.

You’ll find more in-depth guidance on structuring your CV in our career resources, designed to help you present your skills as effectively as possible.

Hobbies and Interests

One valid way to show you have relevant skills for the job is by listing your hobbies and interests. Additionally, this section gives you the chance to show employers different facets of your personality and interests beyond work, which can help them to differentiate you from other applicants. However, a hobbies and interests section is only valuable if it helps you to show relevant skills you've been unable to evidence in other parts of your CV. If your hobbies and interests are unrelated to the job, it's best to leave them off your CV.

Key Achievements

Compiling your key career achievements into a single list is an effective way of making your CV more readable at a glance. If you've won any awards or achieved any key milestones in your career to date, you might want to mention them here.

Voluntary Work

Listing any previous voluntary work is another useful way of showing you have the necessary skills and experience for the job. If you don't have much relevant work experience, either because you're a junior candidate or you're changing jobs from an unrelated field, volunteering can provide valuable examples of your skills in action. Structure your volunteering section the same as your work experience section.

Add your job title or the name of the volunteer role, the organisation, its location and the dates you volunteered. Also add some bullet points outlining your skills and experience in the role, as well as any key achievements.

Most effective action verbs for a general manager CV

Including strong action verbs with your work experience bullet points can help you show the impact you made in previous roles. Starting each bullet point with an action verb is a great way to match your experience and achievements to the job description, giving the reader an easy way of identifying your key skills and seeing how you've applied them. You'll also want to back up any action verbs you're using with quantifiable evidence that showcases the value you added for previous employers. Use the past tense for action verbs that describe previous roles, with the present tense for any current responsibilities and achievements.

Full example of general manager CV

Now that you know exactly what to include in your general manager CV, we can take a look at a final, finished example below:

To see how your CV might look after finalising its design and layout, take a look at our CV examples.

How to make your CV ATS compatible

Employers and recruiters now routinely use applicant tracking systems (ATS) to ease the burden of the selection process. One of the key functions of these systems is CV screening, which reviews CVs and ranks them based on their likely fit for the role. This task can relieve some of the strain on hiring managers through the recruitment process, which can become very resource-intensive, with roles often eliciting hundreds of applications.

Because ATS software is becoming more common in the recruitment process, it's important to make some concessions in your CV to give yourself the best chance of progressing beyond the initial screening. With that in mind, here are some tips on preparing your CV for ATS screening:

• Include keywords and phrases that match the job description, making it easy for ATS apps to identify a strong fit for the role.
• Use standard CV headings that clearly identify each section, such as 'work experience', 'education' and 'skills'.
• Choose a standard CV layout, avoiding special design elements such as text boxes, columns or unlabelled graphics that can confound ATS scanning apps.
• Select a widely-used font in either serif or sans serif style, with a font size between 10 and 12 for body text and 14 and 16 for heading text.
• Use bullet points instead of writing full sentences, to reduce the overall length of your CV, make it more keyword-dense and help ATS apps to scan it more easily.

It's easy to get overwhelmed by the steps to creating an ATS-compatible general manager CV, but a few small changes can make a big difference. To smooth the process, use one of our expert-designed, ATS-optimised CV templates to increase your chances of success at this stage of the screening process.

Key takeaways for a successful general manager CV

For the best chance of impressing employers, always tailor your CV for every application and include keywords and phrases that reflect the job description. Use a CV format that reflects your experience levels, and emphasise your skills and achievements throughout your CV, to show employers you've got the required skills and experience for the job.

Finally, enhancing the look and feel of your CV using one of Jobseeker's HR-approved CV templates can help leave a lasting impression on the reader, and boost your chances of success with your job applications.

Sources:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, Recruitment Statistics