Sales Representative
Written by Mike Potter, CPRW, Author • Last updated on November 4, 2025

Sales Representative Resume Example

If you're hoping to start a career as a sales representative, you'll need experience in building client relationships and updating CRM systems. For a successful sales representative application, you'll want to submit a professional resume that showcases your relevant skills. In this article, we'll outline how to write a winning resume to boost your chances of success in your sales representative applications.

Create resume

After reading this article, you'll feel confident creating a sales representative resume that effectively showcases your relevant skills and experience. The article will take you through the key steps of creating a resume that presents your key skills, qualities and career achievements in a format that employers favor. It will also help you tailor your resume according to your unique skills and experience level. Continue reading to find the best sales representative resume tips from careers experts at Jobseeker.

Key sections for a sales representative resume

Most resumes contain similar key sections, with a sales representative resume being no different. For junior candidates with little work experience, other sections of the resume take on more prominence and might be placed before the work experience section. These could include education, skills, projects, hobbies and volunteer work.

Your resume layout and structure may differ depending on your experience levels, but make sure your resume includes the following:

Resume Header

Your sales representative resume header should contain your name and contact details. These include your email address and phone number. If you have a LinkedIn profile, you can also add that, to give employers the chance to learn more about your skills and experience. It's not necessary to include a photo or any other personal information. Keep your header clear and concise, with only the most necessary information included. Opt for a stylish, professional design that creates a strong first impression.

Make sure your email address appears as professional as possible, and doesn't include anything like nicknames, inappropriate language or personal information. If it does, set up a new email account with an address based on your name or initials, and use that for your job applications. Always double-check your contact details are up-to-date before sending your resume.

Madelyn Wood
madelyn.wood@example.com
(111) 222 33 444 55
1600 Pennsylvania Avenue, Washington, DC
linkedin․com/in/madelyn–wood123

Resume Summary

In your resume summary, write a short paragraph that highlights two or three of your key achievements and skills for sales representative roles. You could also call this section 'resume objective' or 'personal profile'. A resume summary covers your career experience to date, while a resume objective focuses more on your ambitions for the future. In addition, your objective should highlight why you're an ideal candidate for sales representative roles by showing key skills and qualities that reflect the job description.

Alternatively, use this section to emphasize your career objectives and explain how and why this role is a suitable step for you at this stage of your career.

A good resume summary reflects the job description and highlights some of the key skills required for sales representative roles, while leaving the reader with an impression of your unique qualities and strengths. The most effective resume summaries also provide evidence to back up the claims made in them. The graphic below showcases some good examples of what to include in your sales representative resume summary.

Good example:

Dynamic and results-driven Sales Representative with a Bachelor of Business Administration in Marketing. Proven track record as a Sales Account Executive, excelling in client relationship management, strategic sales planning, and revenue growth. Highly skilled in identifying market opportunities, negotiating contracts, and delivering exceptional customer service. Adept at leveraging marketing expertise to drive sales performance and achieve targets

Bad example:

Sales representative with some background in business and marketing. Worked in roles involving client interactions and planning sales strategies. Experienced in finding market chances and making deals. Focused on customer service and using marketing knowledge to boost sales and meet goals

On the other hand, a resume summary can be ineffective if it lacks specific information about how your skills align with the job description, or fails to paint a picture of your unique qualities and talents. The visual above includes some examples of what not to do with your sales representative resume summary

Hard and Soft Skills

In your skills section, list any skills you've acquired or developed that are relevant to sales representative positions. Consider adding sales funnel management, communication skills or any other necessary skills for the job. Again, include any skills that match those listed in the job description. Focus particularly on technical skills required for sales representative jobs and transferable skills that show your qualities as a sales representative.

Listing hard skills on your sales representative resume

Hard skills are specific skills related to the job you're applying for. They include particular abilities, technical skills and industry knowledge that relate directly to jobs as a sales representative. Furthermore, your hard skills list helps to show employers how competent and experienced you are at key sales representative duties and responsibilities. Add up to five key hard skills that show you're an ideal candidate for the role. It can also be beneficial to add context to each skill, showing how you've used it to positive effect in your career to date.

You'll make more impact with your resume hard skills list if you focus on technical skills that reflect your unique expertise and specialism, and that match the key requirements in the job description. See the graphic below for some tips on hard skills for a sales representative resume.

  • Crm software proficiency
  • Cold calling techniques
  • Sales funnel management

How to list soft skills on your sales representative resume

Your soft skills are the core qualities and personal characteristics that make you a good employee. They tend to apply to multiple professions and jobs, though the soft skills you'll require may change as you move from junior to senior positions. In fact, as technology develops, soft skills are growing in importance for recruiters and employers, so be sure to add several of these to your resume. It's best to aim for four or five soft skills that match the job description and reflect your strongest personal qualities.

A strong soft skills section should play to your strengths, listing skills that reflect your personal qualities while also reflecting the skills listed in the job description. For some examples of good soft skills for a sales representative resume, see below.

  • Communication skills
  • Time management
  • Customer focus

Educational Achievements

Under education, add details of any degrees or professional qualifications relevant to sales representative roles.

Typically, working as a sales representative requires a university or college degree, which you'll need to list on your resume. If you're working in this sector, it's usually a good idea to highlight your Bachelor of Business Administration (BBA) degree or other relevant qualifications. Focus on qualifications that showcase your crm software proficiency or cold calling techniques.

For each entry in this section, add the name and level of your qualification, the institution you studied at, its location and your dates of study. You can enhance this section by adding bullet points that show any outstanding grades, awards or achievements and any specialist subjects you studied. These details can make you stand out from other candidates.

If you took part in any volunteering or you were a leader or member of any university societies, you could also mention these in your education section.

Bachelor of Business Administration (BBA) in Marketing, 2017 - 2020
Duke University, Durham, NC

Licenses and Certifications

In your certifications section, list any professional certifications or licenses that are relevant to working as a sales representative. These could be official licenses required for the job or certifications that improve your employability. Therefore, add any necessary licenses and certifications in this section, along with valid dates so employers can see you're still qualified for the job.

Take a look at some example certifications for a sales representative resume below:

  • Certified Sales Professional, 2022
  • Salesforce Administrator Certification, 2022
  • HubSpot Sales Software, 2022

Work Experience

Under your work experience section, add any jobs you've had in the past that are relevant to the position of a sales representative. Add each previous employment in reverse-chronological order. This means starting from your current or most recent role and working back in time from there. Include your job title, the company name, the location of the job and your dates of employment.

In addition, include a few bullet points under each job, highlighting your key achievements so the hiring manager can see how they led to successful outcomes. Back up each point with evidence to show how you meet the job description.

The best resume work experience sections focus only on the most relevant previous jobs, and link each bullet point back to a skill or experience listed in the job description. It's also critical to provide evidence that shows the value you added to each role in a quantifiable way, such as project outcomes, key performance indicators or feedback from customers, colleagues or managers. Review some strong examples of resume work experience sections in the graphic below.

Good example:

Sales Account Executive, January 2022 - Present
PeakMarket Solutions, Fresno

  • Increased annual sales revenue by 35% through strategic account management and targeted marketing campaigns
  • Successfully negotiated and closed a $1.5 million contract with a major industry client, exceeding quarterly targets by 20%
  • Developed and implemented a customer retention program, boosting client satisfaction scores by 25% and reducing churn rate by 15%

Bad example:

Sales Account Executive, January 2022 - Present
PeakMarket Solutions, Fresno

  • Improved sales performance through effective strategies and client engagement
  • Enhanced customer relationships and satisfaction with tailored solutions
  • Achieved business growth by leveraging industry insights and market trends

The example above can give you some idea of what not to include in your resume work experience section. Poor examples of resume work experience sections tend to be vague and fail to quantify your achievements and the impact you've made in your career to date. They may also focus on responsibilities above relevant skills and how you've used them.

Hear from experts:

Emphasize hands-on experience and relevant skills, such as customer service, teamwork, or problem-solving, to showcase your readiness for the role. (1) Use bullet points to organize your resume and keep it easy to read, especially for hiring managers scanning for key qualifications. (2)

Additional Information

To provide further information on your suitability for the role, you could add some optional sections to a sales representative resume. Choose any optional sections that showcase essential or desirable skills or experience for sales representative jobs.

Hobbies and Interests

Listing your hobbies and interests can reveal key qualities that some employers may value. These are particularly useful for your resume if you're short of work experience and need to showcase a particular skill or experience. Think about adding hobbies and interests to your resume if they add some insight into your personality that you can't express elsewhere in your application.

Voluntary Work

Listing volunteer work is another useful way to prove your relevant experience for sales representative roles. Include the title of your volunteer role, who you volunteered for, as well as the dates you carried out the work. Provide brief details of your responsibilities and the impact you made.

References

References aren't a standard sales representative resume section, but employers do sometimes ask for them. Check the job advert and only include them if requested. Before adding any referees to your resume, ask them for their assistance and prepare them for contact by the employer.

Please contact me for a list of references.

Best action words for your sales representative resume

Start each bullet point in your work experience section with a strong verb to show actions you took. Choose from the list of words below to increase the impact of your work experience section.

  • Generated
  • Negotiated
  • Prospected
  • Closed
  • Presented
  • Leveraged
  • Expanded
  • Consulted
  • Implemented
  • Secured

Jobseeker's clean, attractive resume formats can help your applications make a strong impression on employers. Check them out for help designing a winning resume, and see our cover letter templates to help win over recruiters and hiring managers.

Sample resume for sales representative positions

Now that you know everything that needs to go into your sales representative resume, let's review an example resume that you can use as a guide when creating your own:

Madelyn Wood
Top-Performing Sales Growth Specialist

1600 Pennsylvania Avenue, Washington, DC

madelyn.wood@example.com

(111) 222 33 444 55

linkedin․com/in/madelyn–wood123

Results-driven sales professional with a Bachelor of Business Administration and extensive experience as a Sales Account Executive. Proven track record in driving revenue growth, managing client relationships, and achieving sales targets. Strong communication, negotiation, and analytical skills with a focus on delivering exceptional customer service and fostering long-term business partnerships

Employment

Sales Account Executive

2020

-

2022

SynerTrade Solutions Inc (Honolulu)

  • Increased annual sales revenue by 35% through strategic client acquisition and relationship management
  • Successfully closed deals worth $2 million, exceeding quarterly targets by 25%
  • Developed and implemented a customer retention program, boosting client renewal rates by 40%
Education

Bachelor of Business Administration (BBA)

2017

-

2020

University of Arkansas (Fayetteville, AR)

Skills
  • Crm software proficiency

  • Cold calling techniques

  • Sales funnel management

Qualities
  • Communication skills

  • Time management

  • Customer focus

Certificates
  • Certified Sales Professional

  • Salesforce Administrator Certification

Languages
  • English - Fluent

  • Spanish - B2

Best practices for a sales representative resume

Tips to write the best resume

  • List your qualifications in your education section, including any necessary degrees or certifications, along with high grades.
  • Create a positive impression with a well-written resume summary or objective that highlights your key strengths for sales representative roles.
  • Keep your sales representative resume as brief as possible. A single page is ideal for junior applicants, while two sides is acceptable for senior jobs.
  • Quantify your successes by providing figures and other evidence that shows how your skills have made a difference to your employer.
  • Read your resume carefully before sending it, to avoid errors that could prove costly to your chances.

Pitfalls to avoid with your resume writing

  • Don't use passive language - steer away from phrases like 'I was asked to' and use action words instead.
  • Don't clutter your document by trying to add too many details. Focus on core sales representative skills and achievements that are relevant to the role.
  • Don't add personal information such as your age, gender, a photo or marital status, as these can lead to bias in the hiring process.
  • Don't lie or exaggerate any information on your sales representative resume, as this can cause you problems further down the line.
  • Don't use old contact information and always review your resume header to make sure it contains the latest information.

How to make an ATS-friendly resume

Applicant tracking systems (ATS) help recruiters and employers to manage their hiring process. They can handle some of the more time-consuming and resource-intensive jobs, such as initial screening of resumes. Employers often receive hundreds of applications per vacancy, and ATS software can quickly and accurately scan and rank resumes based on their likely suitability for any role. When drafting your sales representative resume, there are a few guidelines to follow to give you the best chance of passing the ATS screening stage and progressing with your application.

Here are a few quick tips for creating an ATS-friendly resume:

  • Adopt a traditional structure for your resume, such as a reverse-chronological format or a functional format. These are likely to be the easiest layouts for ATS software to scan.
  • Add keywords that match the job description throughout your resume, as ATS applications scan for these and well-placed, considered use can help your resume rank more highly.
  • Include clear headings that make it easy to identify each section of your resume. This will help any ATS software navigate your resume during the scanning process.
  • Use design elements that help make your resume more readable. These might include white space, clear, professional fonts and subtle color accents to help certain elements stand out.
  • Make sure your resume is as concise as possible, so ATS applications can easily scan and identify the required details.

For advice and guidance on creating the perfect resume, read our expert career blog and check out our detailed resume examples.

Frequently Asked Questions for a sales representative resume

Takeaways for your sales representative resume

An effective resume is a concise, professional summary of your relevant skills and career achievements, showcased through a chronology of your career history. Select a resume format that suits your experience levels and the job you're applying for, and make sure you tailor your resume for each application.

Remember, Jobseeker resume templates and other tools make it easy to create a resume and cover letter that leaves a positive impression on hiring managers. Sign up now to start building your perfect resume. Jobseeker's expert-designed cover letter generator can help your applications make a strong first impression on hiring managers. Find detailed cover letter examples to complement your resume and get your application noticed.

Sources:

(1) Writing a Resume, California Department of Human Resources: https://www.calhr.ca.gov/employees/Pages/resume-tips.aspx

(2) Resumes, Cover Letters and Job Applications, New York State Department of Labor: https://dol.ny.gov/resumes-cover-letters-and-job-applications

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Author
Mike Potter is a Certified Professional Resume Writer (CPRW) and an experienced copywriter specialising in careers and professional development. He uses extensive knowledge of workplace culture to create insightful and actionable articles on CV writing and career pathways.

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