Influencer Marketing CV Example

An influencer marketing CV that's well-written, engaging and showcases the most relevant skills and experience gives you the best chance of progressing to the next stage of the recruitment process. Let’s take a closer look at the key parts of a CV and how to develop them for maximum impact.

Key sections of an influencer marketing CV

Your influencer marketing CV writing strategy may vary significantly according to numerous factors, such as your previous experience, your seniority and the requirements in the job description.

However, regardless of your years of experience, an influencer marketing CV needs to connect the dots of your career into a cohesive story. In the following sections, we’ll dive into the specific chapters of your CV step-by-step, showing you how to refine everything from your initial introduction to your long-term achievements.

CV Header

Start your influencer marketing CV with a header that features subtle, professional design elements and sets the tone for the document. Add your name, email address, phone number and location (your full address isn't normally needed). If you have a LinkedIn profile, consider adding a URL to this in your header, to help the reader easily find more information on your career and credentials.

When you're applying for jobs in the UK, it's generally not advisable to include a photo or more personal details than are strictly necessary, such as your age, gender, ethnicity or nationality. Including these can jeopardise the recruitment process by introducing bias, and can fall foul of the Equality Act 2010.

CV Summary

The first section below your CV header is typically your CV summary. This short paragraph outlines some of your key skills, achievements and experience, so employers can quickly get an impression of whether you have the right credentials for the influencer marketer job. While the CV summary focuses on your key skills and achievements, a CV objective highlights your career ambitions, making it more suitable for junior candidates.

In your summary or objective, write up to three sentences outlining your key skills, unique personal qualities and career achievements or ambitions, taking care to always reflect the requirements listed in the job description.

An effective CV summary will focus on a few of the key skills required for the role and show how you've put them to good use in your career to date. You'll want to give the reader a good impression of your unique qualities and briefly provide evidence of their impact in previous roles. Find an example below of a positive influencer marketing CV summary, characterised by evidence to support your claims and well-structured, easy-to-read sentences.

The influencer marketing CV summary above gives you an idea of what to avoid. The differences are subtle, yet significant. There are several factors that could make your summary less engaging. These include using long, poorly-structured sentences, failing to add evidence of your impact, being too generic with the skills you mention and not adapting your CV summary to specifically respond to the job description.

Work History

Work experience is usually the most important section of any CV. Employers will be looking for evidence of how you've developed relevant skills in your career to date, and how you've used them to positive effect in previous roles. Always take the time to tailor this section, including keywords and phrases that match the job description. This will help employers to judge how strong a fit you are for the role, and how you might apply your skills for the benefit of the organisation.

List only relevant previous jobs, and add your job title, the name of the employer, its location and your dates of employment. Under this, write several bullet points showing employers how your skills and key qualities contributed to positive outcomes.

The difference between an average CV work experience section and an outstanding one is the use of action verbs and quantifiable evidence. You'll want to show how your actions led to measurable positive outcomes for employers, and indicate a progression in your skills throughout your career. Here's an example of best practice in an influencer marketing CV work experience section:

Above is an example of what not to do with your influencer marketing CV. The work experience section could fail to make an impression if it's too generic, focuses on older or irrelevant roles or lacks tailoring to the job description. It's also important to avoid focusing too much on responsibilities that don't tell the reader anything of the value you added to the role.

Education and Qualifications

In your education section you'll want to list your highest and most recent qualifications, particularly if they're a requirement for the role.

Working as an influencer marketer doesn't tend to require a specific degree. However, while employers may not request a degree in the job description, it can be useful to include other relevant qualifications, certifications or training in your CV's education section. These might include Facebook Blueprint Certification, or courses that show your skills, such as web analytics data interpretation or CRM database segmentation strategies.

Creating the education section of your CV means selecting the most relevant and highest qualifications, and listing them in reverse-chronological order, starting with your most recent achievements and working back from there. When adding each qualification, include the name and level of the award, the institution, its location (if necessary), and the dates you attended or graduated. It can also be valuable to add bullet points outlining your key achievements and activities, such as projects you worked on, modules you completed, awards you won or societies you participated in while studying.

Specialist licences or certifications can also be a valuable addition to your CV's education section. If these are essential for the job and are referenced in the job description, it's a good idea to include them here rather than further down your CV. Include any expiration or renewal dates for certifications, if applicable.

Key Skills

In your CV's skills section, you'll want to draw attention to some of your strongest skills that make you suitable for the role. Review the job description to get an idea of the most essential skills, and create a list of hard and soft skills, including some of your strongest, most unique qualities that set you apart from other candidates. For an influencer marketing CV, it's valuable to highlight essential skills from your skill set, such as relationship management and SEO campaign performance analysis, to grab the attention of hiring managers and show you're qualified for the influencer marketer position.

Hard Skills

Hard and technical skills are the essential skills required for carrying out the everyday duties of the role. They might include specialist operation of certain software or equipment, or knowledge of certain industry standards and regulations. You could gain these skills via training, certifications or industry experience. For influencer marketer jobs, critical hard skills you've gained in your career can include CRM database segmentation strategies, and social media advertising platforms. Check the skills specified in the job description, and add four or five key hard skills to your CV that show employers you're capable of completing the key duties of the role.

The best hard skills section would be based around skills listed as 'essential' or 'required' in the job description. To give yourself the best chance of success, you'll want your strongest skills to match closely with those most desired by the employer, and your hard skills list should reflect this.

See below for examples of skills that are frequently included in the hard skills section of an influencer marketing CV:

Soft Skills

Soft skills differ from hard skills because they tend to be more transferable and applicable to different roles. Soft skills are the personal strengths and qualities that define your style of working and determine how well you're likely to fit in with the team and wider organisation. As a result of rapid technological changes to modern ways of working, soft skills are becoming more and more valuable to employers. Soft skills can also be particularly useful for junior or entry-level roles where candidates haven't had the time or career experience to develop hard skills and notable achievements.

As with hard skills, review the job description to understand the best soft skills to mention in your influencer marketing CV. The best CV soft skills section includes specific skills that you can evidence with examples throughout your CV. Craft a list of up to five key soft and transferable skills that reflect the job description, while also including some of your strongest, most unique skills to stand out from the crowd.

Explore the examples below to identify soft skills commonly presented in an influencer marketing CV.

Language Skills

If you speak any additional languages, you might want to consider adding a languages section to your CV. Even if languages aren't a requirement of the job description, speaking a foreign language can reflect well on you as a candidate, and correlate with other soft skills that can increase your employability. Under this section, list any foreign languages you speak to a professional standard, with an indicator of your competency level for each.

There are several ways to cite your proficiency in foreign languages. Firstly, you could use a simple descriptive word to indicate your abilities, such as:

• English: Fluent
• Spanish: Intermediate

You could adopt the Common European Framework of Reference (CEFR), as this provides standardised levels to describe your competence, as follows:

• A1: Beginner
• A2: Elementary
• B1: Intermediate
• B2: Upper intermediate
• C1: Advanced
• C2: Proficiency

Certifications

If you've invested your time and resources into gaining extra qualifications beyond the minimum requirements for the role, you could highlight these in a certifications section. If you've been proactive in pursuing professional development opportunities throughout your career, it's worth showcasing them. Not only do they make you more qualified, they also show a proactive and motivated mindset. Furthermore, a certifications section is particularly valuable if you're applying for a role that sets out required certifications or licences in the job description. These might include technical roles that require the use of specialist software or equipment.

These example certifications and licences are ideal for candidates applying for influencer marketer roles:

Additional Sections

Including optional sections in addition to the core elements of your influencer marketing CV can help you provide further evidence of your suitability for the role. If you're struggling to show all the necessary skills for the job through your work experience or other core sections, optional sections can give your CV the boost it needs to progress you to the interview stage. This could be particularly helpful for entry-level candidates or career changers.

You’ll find more in-depth guidance on structuring your CV in our career resources, designed to help you present your skills as effectively as possible.

Hobbies and Interests

Hobbies and interests are a legitimate way to showcase your skills, if you have any hobbies relevant to the role. In addition, hobbies and interests can showcase your personality, helping to differentiate you from other candidates. However, a hobbies and interests section will only make an impact with the reader if the skills you showcase are relevant to the role. As such, only include this section if it helps you fulfil requirements of the role that you've been unable to show elsewhere.

Achievements and Awards

Creating a section for your achievements and awards can help you draw attention to the things you're most proud of in your career to date. In this section, add any awards or recognition you've received for achievements, and any career milestones you've reached that show you're a strong candidate for the job.

Voluntary Work

Another valuable optional section for your CV is volunteering. This section can offer a great alternative showcase for your skills and experience, if you don't have much relevant work experience. Consider adding this section if you have any relevant unpaid experience, either as a junior candidate or a career changer. Structure your volunteering section the same as your work experience section.

Add your job title or the name of the volunteer role, the organisation, its location and the dates you volunteered. Also add some bullet points outlining your skills and experience in the role, as well as any key achievements.

Best action verbs for an engaging influencer marketing CV

Starting each of your work experience bullet points with strong action verbs is a great way to showcase your key skills and qualities, and demonstrate the impact they've had in your career to date. Start each bullet point with a verb linked to the skills required in the job description, to add focus to your work experience section and make it easy for the reader to identify your strengths. Remember, it's essential to evidence any action verbs you add to your work experience. This will help show your achievements and the impact you made in previous roles. Use past tense for action verbs that describe previous roles, and present tense for your current position.

Example of an influencer marketing CV

Now that you know exactly what to include in your influencer marketing CV, we can take a look at a final, finished example below:

If you want to get a feel for how your CV will look once you finalise its design and layout, check out our CV examples for inspiration.

Guide to CV ATS optimisation

Applicant tracking systems (ATS) are becoming more and more integral to the recruitment process for many employers. These systems ease the burden of the recruitment process by performing various tasks, including scanning and ranking CVs based on their likely fit to the job description. This saves recruiters and hiring managers the time and effort of reading every CV in detail. With many vacancies often receiving hundreds of applications, ATS software can really relieve the burden on hiring teams and free them up to focus only on the most suitable candidates.

The growing prevalence of ATS means candidates need to write and format their CV in a way that's compatible with the software, giving it the best chance of being accurately scanned and parsed, and ranking highly against other candidates. Here are some tips on how to optimise your CV for ATS screening:

• Include keywords and phrases that mirror the job description to maximise your chances of ranking highly in the ATS screening stage.
• Use clear headings that reflect standard CV conventions, such as 'work experience', 'education' and 'skills'.
• Choose a simple, standard CV structure and omit any design elements that might make your CV less easy to read by automated systems, such as text boxes and columns.
• Select a font that enhances the readability of your CV, including recognised serif and sans serif fonts between sizes 10 and 12 for body text, and 14 and 16 for headings.
• Use bullet points instead of writing full sentences, to reduce the overall length of your CV, make it more keyword-dense and help ATS apps to scan it more easily.

It might seem like there's a lot to remember when it comes to making an ATS-compatible CV, but taking care with this stage can really improve your chances of success. To make the process as easy as possible, use one of our expert-designed, ATS-optimised CV templates and boost your chances of success.

Key takeaways for success with your influencer marketing CV

To give you the best chance of success with your CV, tailor it for every specific application, including keywords that reflect the job description. Select a suitable CV format that reflects your experience level, and focus on highlighting your key skills, and demonstrating how you've put them to good use to achieve positive outcomes in your career to date.

Finally, enhancing the look and feel of your CV using one of Jobseeker's HR-approved CV templates can help leave a lasting impression on the reader, and boost your chances of success with your job applications.

Citations:

1. Barnet Council (UK local government), Recruitment tips: How to write a supporting statement
2. Jobseeker, HR Statistics