Email Marketing Manager Resume Example
Pursuing a career as an email marketing manager provides opportunities for career progression and responsibilities involving optimizing ROI strategies and creating engaging content. A strong resume for email marketing manager applications showcases your skills, experience and achievements and helps you stand out from other candidates. In this article, we'll outline how to write a winning resume to boost your chances of success in your email marketing manager applications.
This comprehensive guide will give you all the tools you need to craft an email marketing manager resume that positions you strongly against other candidates. You'll find useful insights on constructing a resume that makes the most of your unique skills, experience and strengths. You'll also learn how to tailor your resume according to the job description, and depending on your experience levels. Continue reading to find the best email marketing manager resume tips from careers experts at Jobseeker.
Core sections to include in an email marketing manager resume
It's essential to include a few core sections in your email marketing manager resume, while there are also a few optional sections you can make use of to strengthen your application.
If you're applying for junior, entry-level or graduate email marketing manager positions and you lack work experience, consider using a skills-based resume format to emphasize your skills and education. Likewise, an entry-level resume might focus more on soft and transferable skills, as well as details about internships, voluntary work or relevant training you've completed.
When applying for mid-level email marketing manager positions, it's typically best to opt for a reverse-chronological resume format. This is because work experience tends to be the most important resume section for this level. By using this resume format you can focus on showing how your experience has helped you develop the required skills for the job. Review the job description to understand which key skills and experience to focus on.
For senior email marketing manager roles, you're likely to be competing against highly experienced candidates. Use a reverse-chronological resume format and focus on adding additional information that shows your credentials beyond your work experience. Senior resumes are often longer than resumes for junior roles. This is because you may choose to include extra sections, such as awards, professional memberships, publications, conferences or certifications on your resume.
While the content and format of your resume may vary depending on your experience levels, it's important to always include the following sections:
Resume Header and Personal Information
Your email marketing manager resume header should contain your name and contact details. These include your email address and phone number. If you have a LinkedIn profile, you can also add that, to give employers the chance to learn more about your skills and experience. It's not necessary to include a photo or any other personal information. Make your resume header clear, concise and as brief and compact as possible. Consider different layouts that spread the information horizontally across the page rather than using a different line for each piece of information.
Make sure your email address appears as professional as possible, and doesn't include anything like nicknames, inappropriate language or personal information. If it does, set up a new email account with an address based on your name or initials, and use that for your job applications. Always double-check your contact details are up-to-date before sending your resume.
Arthur Gomez
arthur.gomez@example.com
(111) 222 33 444 55
852 Evergreen Terrace, Springfield, IL
linkedin․com/in/arthur–gomez123
Resume Profile
Next, write a short paragraph to introduce yourself. You could also call this section 'resume summary' or 'personal profile'. In two or three sentences, explain your professional background, achievements and key skills. If you choose to write a resume summary, this focuses on your career experience to date. On the other hand, a resume objective addresses your future plans and career ambitions. However, make sure you keep your resume summary short and snappy, and focused on the skills and experience listed in the job description.
Alternatively, focus on introducing your career ambitions, and why this role is a good fit, both for you and the organization.
A good resume summary is short and snappy, and focused on the skills and experience listed in the job description, with evidence to back it up. It will also help the reader to form their first impressions of you by providing an insight into your personality and unique qualities. Take a look at some strong examples of how to approach a email marketing manager resume summary in the graphic below.
Good example:
Results-driven Email Marketing Manager with a Bachelor of Business Administration in Marketing and extensive experience as a Senior Email Marketing Specialist. Demonstrated expertise in developing, executing, and optimizing email marketing campaigns to drive customer engagement and revenue growth. Proficient in utilizing data-driven strategies, A/B testing, and segmentation to achieve measurable results. Strong analytical skills and a proven track record of increasing open rates, click-through rates, and conversion rates. Excellent project management and team collaboration abilities, with a keen focus on achieving business objectives and enhancing customer experience
Bad example:
Email marketing professional with some background in business and marketing. Worked on email campaigns to engage customers and boost sales. Used data and testing to see what works, with experience in improving email metrics. Good at managing projects and working with others, focusing on business goals and customer satisfaction
Conversely, an ineffective resume summary would include generic, unspecific information on your skills and experience, while failing to provide any useful information on what makes you a unique and interesting candidate. In the graphic above you can find some negative examples of how to write a resume summary.
Work Experience
In the next section, list your employment history focusing on the most relevant previous roles and achievements that showcase your email marketing manager skills. For each entry, list the job title, the name of the employer, its location and the dates you worked there. Add each job in reverse-chronological order, starting with your current or most recent role.
Under each job entry, add several bullet points highlighting your responsibilities and achievements. Consult the job description for a list of the key requirements for the role and make sure your work experience section showcases how you meet these requirements.
A good resume work experience section includes your most relevant previous jobs and highlights your key achievements in each role. To make the best possible impression on hiring managers, make sure each entry in your work experience section references skills and experience listed in the job description, and shows how you added value to each role with quantifiable evidence and outcomes. Review some strong examples of resume work experience sections in the graphic below.
Good example:
Senior Email Marketing Specialist, January 2022 - Present
BrightWave Solutions, Riverside
- Increased email campaign open rates by 35% through A/B testing and targeted segmentation strategies over a 12-month period
- Successfully managed and executed over 50 email marketing campaigns, resulting in a 25% increase in overall conversion rates
- Spearheaded the integration of a new email automation platform, reducing manual processes by 40% and enhancing campaign efficiency
Bad example:
Senior Email Marketing Specialist, January 2022 - Present
BrightWave Solutions, Riverside
- Improved email performance through various strategies and techniques
- Managed numerous email campaigns with positive outcomes
- Led the adoption of new tools to enhance efficiency
In the graphic above you can see a great example of what to avoid when writing your resume work experience section. Less effective resume work experience sections might take a more vague, descriptive approach to previous jobs. They focus on responsibilities and everyday duties rather than referencing career achievements and the value you've added for previous employers.
Education and Qualifications
In this section list any educational qualifications or degrees that are relevant to email marketing manager roles.
If you're applying for email marketing manager positions you'll typically need to have a degree. A Bachelor of Science in Marketing will usually help your chances of success. You could also list any qualifications that demonstrate your marketing automation tools or A/B testing.
Enter the name and level of the qualification, the institution you studied at, its location and your dates of study or graduation. You can enhance this section by adding bullet points that show any outstanding grades, awards or achievements and any specialist subjects you studied. These details can make you stand out from other candidates.
Additionally, mentioning any leadership roles or any societies and clubs you participated in while studying shows proactivity and initiative.
Bachelor of Business Administration (BBA) in Marketing, 2017 - 2020
University of Notre Dame, Notre Dame, Indiana
Skills
The skills section of an email marketing manager resume is a chance to list any skills you have that match those of the job description. You could include marketing automation tools, time management or any other skills that show you're a suitable candidate. Again, refer to the job description and make sure you include skills that the employer has listed as essential or desirable for employment as an email marketing manager.
Showcasing hard skills on your email marketing manager resume
In your hard skills list, include any specific abilities related to the role you're applying for. These could be technical skills or industry knowledge that showcases your expertise in your chosen profession. Furthermore, your list of hard skills provides a strong indication to the reader of your expertise in email marketing manager roles, and how well you'll fit into the position. Add up to five key hard skills that show you're an ideal candidate for the role. It can also be beneficial to add context to each skill, showing how you've used it to positive effect in your career to date.
If you want to make a strong impression with your hard skills list, focus on hard skills that align with your specific industry expertise, and that reflect the job description. For inspiration on the right type of hard skills for an email marketing manager resume, see below.
- Email campaign management
- A/B testing
- Marketing automation tools
Listing soft skills on your email marketing manager resume
Soft skills are the personal skills and qualities that make you a good fit for the job. They include transferable skills and strengths that help you settle into the role, adapt to new challenges and build effective working relationships. In fact, as technology develops, soft skills are growing in importance for recruiters and employers, so be sure to add several of these to your resume. Think of your best soft skills and add up to five that match the requirements of the job description.
Your soft skills section should make the most of your unique personal qualities and strengths, while also reflecting the requirements laid out in the job description. See below for some examples of useful soft skills for an email marketing manager resume.
- Communication skills
- Time management
- Analytical thinking
Certifications and Training
Under certifications and licenses, add any further qualifications that show you're a good fit for the job. Add any official certifications or accreditations that increase your level of qualification and suitability for working as an email marketing manager. Therefore, include the details of any licenses and professional certifications required for email marketing manager roles, along with completion dates so employers can see you're up-to-date.
See below for some suggestions of relevant certifications for an email marketing manager resume:
- HubSpot Email Marketing, 2022
- Mailchimp Email Marketing, 2022
- Google Analytics Certification, 2022
Jobseeker Tip:
Optional Sections
As well as the main sections of an email marketing manager resume, optional sections can help you prove your credentials to employers. Pick from the optional sections below to help show the employer you have the skills and experience for the job.
Hobbies
Add any hobbies and interests that reinforce your credentials for the position. Your hobbies and interests are useful for an email marketing manager resume if you want to show a different side to your personality, or to stand out among other candidates. They can also be valuable if you're a junior candidate without much relevant work experience. Don't include hobbies and interests in your resume unless they showcase a specific interest or aspect of your personality. You'll want them to add something to your application that you can't add elsewhere.
Volunteering
Listing volunteer work is another useful way to prove your relevant experience for email marketing manager roles. List your volunteer job title, the organization you volunteered for, its location and the dates of your involvement, alongside a brief explanation of your responsibilities in the role.
References
Standard email marketing manager resumes don't tend to include references, but you might find them requested occasionally. Check the job advert to see if you'll need to add references to your resume. Before adding any referees to your resume, ask them for their assistance and prepare them for contact by the employer.
Please contact me for a list of references.
Best action words for your email marketing manager resume
Action words can help illustrate to the hiring manager the difference you made in each of your previous jobs. Add strong verbs from the list below to create a greater impact with your work experience section.
- Analyze
- Strategize
- Optimize
- Segment
- Personalize
- Automate
- Monitor
- Engage
- Convert
- Collaborate
For help creating an eye-catching resume design to catch the attention of hiring managers, see Jobseeker's professional resume layouts. You can also use our clear, effective cover letter templates to complete your application.
Example of an email marketing manager resume
The email marketing manager resume example below includes all the sections above, so you can see how a completed resume looks:
852 Evergreen Terrace, Springfield, IL
•
arthur.gomez@example.com
•
(111) 222 33 444 55
•
linkedin․com/in/arthur–gomez123
Results-driven Email Marketing Manager with a Bachelor of Science in Marketing and extensive experience as an Email Marketing Specialist. Proven expertise in developing and executing successful email campaigns, optimizing subscriber engagement, and leveraging data analytics to drive customer retention and revenue growth. Strong proficiency in email marketing platforms, segmentation strategies, A/B testing, and performance metrics analysis. Demonstrated ability to collaborate cross-functionally to achieve marketing objectives and enhance brand loyalty
Email Marketing Specialist
2020
-2022
InboxBoost Solutions (Richmond)
- Increased email open rates by 35% through A/B testing and optimized subject lines, enhancing overall engagement and conversion rates
- Developed automated email campaigns that boosted customer retention by 25%, resulting in a 20% increase in repeat purchases
- Implemented segmentation strategies that improved click-through rates by 40%, driving a 15% uptick in sales and customer engagement
Bachelor of Science in Marketing
2017
-2020
Indiana University Bloomington (Bloomington, Indiana, USA)
Email campaign management
A/B testing
Marketing automation tools
Communication skills
Time management
Analytical thinking
HubSpot Email Marketing
Mailchimp Email Marketing
English - Fluent
Spanish - B2
Quick tips for an email marketing manager resume
Advice to help you craft a winning resume
- Keep your email marketing manager resume as brief as possible. A single page is ideal for junior applicants, while two sides is acceptable for senior jobs.
- Proofread your resume before sending it, to avoid any unnecessary mistakes that may harm your chances.
- Tailor your resume for each application you send. Review the job description and adapt the content to reflect the specific requirements, including key skills and experience.
- Showcase your key email marketing manager qualities with a strong resume summary or objective to catch the attention of the reader.
- List your qualifications in your education section, including any necessary degrees or certifications, along with high grades.
Avoid these common mistakes on your resume
- Don't list personal details such as your age, gender or a photo, unless these are necessary for the role. They can lead to hiring bias.
- Don't fill your resume with industry jargon or business-speak that could alienate the reader.
- Don't lie or exaggerate any information on your email marketing manager resume, as this can cause you problems further down the line.
- Don't use elaborate formatting or layouts. These can make your email marketing manager resume less readable and harder for applicant tracking systems (ATS) to scan.
- Don't use an unprofessional email address. Instead, opt for a simple email address based on your name.
How to make your resume ATS compliant
An applicant tracking system (ATS) is just one of the tools employers and recruiters can use to streamline their hiring practices. This typically includes screening candidates by scanning and ranking their resumes based on their likely suitability for any vacancy. When writing your email marketing manager resume, a few simple tips can help you pass the ATS stage with a higher-ranking resume, giving you a better chance of success with your applications.
Here a some simple tips to follow for an ATS-friendly resume:
- Opt for an established, traditional resume format such as a reverse-chronological or functional structure. These will ensure your resume includes all the necessary details ATS systems scan for.
- Use keywords throughout your resume that reflect the job description, so ATS resume scanners can recognize a strong connection between your skills, and those in the job description.
- Add each section with clear headings that match the established resume conventions, so ATS software can easily identify each part of your resume.
- Utilize a clean, clear resume design that helps make your content more readable. Use simple fonts and subtle color accents and design elements that don't detract from the written content.
- Make sure your resume is as concise as possible, so ATS applications can easily scan and identify the required details.
For advice and guidance on creating the perfect resume, read our expert career blog and check out our detailed resume examples.
Frequently Asked Questions about an email marketing manager resume
As well as writing a professional email marketing manager resume, you'll need a cover letter to introduce yourself and emphasize your credentials.
Check the job description to see whether a full, formal cover letter is necessary. In some situations, it might be more suitable to simply send a brief email to introduce yourself and accompany your resume.
A traditional cover letter should follow formal letter-writing conventions and structure, including a header, the recipient's address and professional greetings and sign-offs. For the main body of the letter, open with a short paragraph introducing yourself and explaining your reasons for applying for the email marketing manager role. Follow that with an explanation of your skills and experience and how they're relevant to the position. Close by expressing your gratitude and enthusiasm, and leaving a call to action that encourages the employer to open a dialogue with you.
If you want to impress employers with a professional cover letter, use Jobseeker's simple and beautiful cover letter templates.
Writing an email marketing manager resume with no experience needn't be a daunting task. There are still plenty of ways to impress hiring managers with your resume. Use a skills-based resume format to highlight your relevant skills and education. This is more suitable for junior or entry-level roles where you might not have much work experience to showcase. Use the additional information sections at the end of your resume as a showcase for relevant skills and achievements. These can be a particularly useful way of proving you have the skills necessary for the job.
You can use a resume headline to introduce your document and set the tone for your email marketing manager applications. Resume headlines are also helpful for the ATS stage of the recruitment process, as they can help you reference the job title and one or two keywords for the role. Write a few words to set the tone for your resume, including the job title, your experience or track record and one or two key skills that make you stand out.
See an example resume headline below:
- Junior Email Marketing Specialist
- Expert Email Marketing Strategist
- Senior Email Marketing Strategist Expert
The best format for your resume depends on two key factors. Firstly, the amount of relevant work experience you have. Secondly, the type of role and its level of seniority. For applicants without much relevant work experience, a functional resume format tends to be best. This places the emphasis on your key skills and relevant qualifications. Once you have some relevant work experience, and for senior positions, a reverse chronological resume format is typically best. This emphasizes your work experience, which will probably be the key thing employers want to know about.
Takeaways for your email marketing manager resume
The best resumes focus on your skills and the value you've added to previous roles, rather than focusing on your duties and responsibilities. Choose a resume structure that makes the most of your relevant experience, whether through work or other activities, and be sure to tailor your resume to match the job description.
Jobseeker has a wealth of resume tools, including resume templates and examples, to help you create a winning job application. Sign up today to get started. Whatever job you're applying for, a professional cover letter can make all the difference to your chances. Use Jobseeker's HR-approved tools and cover letter examples to inspire your applications.
Sources:
(1) Tips for Writing a Federal Resume, U.S. Department of Labor: https://www.dol.gov/general/jobs/tips-for-writing-a-federal-resume
(2) Resume Tips, Duke University: https://careerhub.students.duke.edu/resources/resume-tips/
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